Sales

I Evaluated 10 Best Outbound Call Tracking Software for 2025

Most go-to-market teams already use demo automation software. It’s table stakes at this point. But...

Tech

Claude vs. ChatGPT: What I Found After 30 Days of Use

I have been using ChatGPT for research and rephrasing purposes for two years now. In its initial...

Artificial Intelligence

AI in Customer Engagement: 2025 Industry Data Report

If you’ve scrolled LinkedIn lately, you may think every company has cracked the code on using AI in...

Artificial Intelligence

DeepSeek vs. Grok: My Honest Review After Actual Use

Which AI chatbot should you trust? One that’s open and free, or one that promises an edge with...

Accounting & Finance

Sage Intacct Pricing Guide: What It Really Costs in 2025

If you’re here, you probably already know how Sage Intacct helps finance teams, CFOs, accountants,...

Web Development

I Tried Webflow Vs. WordPress in 2025, Here’s the Winner

When evaluating website builder platforms, it is essential to align both your business and team...

Tech

Make vs. Zapier: I Dragged and Zapped Until One Won Me Over

If you’re looking to build no-code or low-code automation, you may have stumbled upon Make and...

Project Management

Asana vs. Monday: I Built Projects and Picked a Side

Choosing between Asana and Monday can be tricky. These project management software programs have...

Design

What Is Visual Branding? How to Create a Strong Visual Brand Identity

From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...

Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

Design

What Is Graphic Design? A Beginner's Guide for 2025

Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...

Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

Design

6 Best Civil Engineering Design Software I Evaluated

You might not believe this, but I was a civil engineer before I became an SEO content specialist.

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

Marketing

What Is Permission-Based Email Marketing? Why It Works

As a marketer, you know the inbox is a competitive place. Your email is just one of dozens, maybe...

Marketing

16 Key Advertising Metrics to Dominate Ad Networks in 2025

Imagine sitting in a strategy meeting without the numbers that matter.

Marketing

Email Marketing Fundamentals for 2025: Personalization to ROI

When you're refining your marketing strategy, the goal is simple: reach the right audience with the...

Marketing

What Is an eBook? How to Make, Sell, and Promote in 2025

If you’re serious about turning content into a pipeline, an eBook is one of the most effective...

Contributor Network

5 Customer Marketing Strategies That Build Loyalty

Customers can now compare product alternatives with a single click. However, the endless options...

Marketing

Social Media Marketing Content That Actually Work in 2025

Over the last few years, social media marketing content has evolved from an optional add-on to a...

Marketing

How to Build a Buyer Persona That Actually Converts

So, you launched a marketing campaign, but the ROI was peanuts. You might have been 10/10 for...

Contributor Network

What Is Incentive Marketing? 6 Proven Tactics to Drive Loyalty

You’ve optimized your landing pages, fine-tuned your email flows, and tested your ad creative, yet...

Marketing

Top 10 Website Marketing Strategies That Work in 2025

Your website is live. Your product is solid. But the traffic? Crickets.

Sales

I Evaluated 10 Best Outbound Call Tracking Software for 2025

Most go-to-market teams already use demo automation software. It’s table stakes at this point. But...

Sales

13 Types of Contracts: How To Choose the Right Contract

Deals and agreements can take countless forms.

Sales

I Evaluated G2's 7 Best Conversation Intelligence Software

You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...

Sales

9 Best Sales Performance Management Software (2025 Edition)

Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...

Contributor Network

CRM Analytics: Turn Customer Data into Actionable Insights

Every meaningful business outcome starts with one thing: understanding your customers better. W...

Sales

Customer Interactions Explained: Framework and Tools for 2025

Today’s customers expect answers in seconds, not hours, and they expect those answers to be clear,...

Legal

How to Write a Contract: Templates, Tips, and Mistakes to Avoid

In simple terms, a contract is a promise (but one that can carry serious legal weight).

Sales

80+ Sales Terms and Definitions Every Rep Should Know

Wrangling tough clients. Chasing quota under pressure. Learning the ins and outs of your company’s...

Contributor Network

Top Line vs. Bottom Line: How to Make Smarter Business Decisions

Let’s talk financials — specifically, the two numbers every business owner, investor, and CFO keeps...

Productivity

Letter of Recommendation: Template, Tips, and Examples

Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...

Productivity

Job Burnout: Symptoms, Stages, and How to Recover

Having a bad day at work is expected. Having nothing but bad days is not.

Finance

What Is Pecking Order Theory? How Companies Choose Capital

When a company needs funding, whether to launch a new product, expand operations, or just stay...

Productivity

Corporate Counsel: Why You Need a Team of In-House Lawyers

Business owners have enough on their plates without also needing a law degree. From navigating...

Contributor Network

12 Ways to Foster Accountability in the Workplace (+Examples)

What’s the difference between a high-performing team and one that constantly drops the ball? One...

Productivity

How to Write an Effective Email to Recruiter (+Sample)

If you're like me, your anxiety spikes every time you hit "send" on an email, especially during a...

Productivity

How to Build a Workforce Planning Strategy That Works

Your business is evolving fast, but is your team built for what’s coming next?

Productivity

22 Out-of-Office Message Templates (+How to Write One)

Ever wish you could disappear from your inbox without feeling guilty about it?

Productivity

What Is Escrow? Types, Benefits and Best Practices

Buying a home isn't just a financial decision; it’s a major life milestone.

Tech

Claude vs. ChatGPT: What I Found After 30 Days of Use

I have been using ChatGPT for research and rephrasing purposes for two years now. In its initial...

Artificial Intelligence

AI in Customer Engagement: 2025 Industry Data Report

If you’ve scrolled LinkedIn lately, you may think every company has cracked the code on using AI in...

Tech

Make vs. Zapier: I Dragged and Zapped Until One Won Me Over

If you’re looking to build no-code or low-code automation, you may have stumbled upon Make and...

Tech

Perplexity vs. ChatGPT: I Ran 11 Prompts to See Who Wins

Everyone’s comparing AI chatbots — but what happens when one of them is not a chatbot at all?

Tech

I Tested DeepSeek vs. ChatGPT in the Ultimate AI Showdown

When I first heard about DeepSeek in January 2025, I thought it might be just another name on the...

Tech

The Biggest Acquisitions In History Since 2015: Insights and Outcomes

Over the past decade, the business world has witnessed some of the biggest acquisitions in history....

Tech

I Compared the 8 Best Performance Management Software

I know you are here because your performance cycle is probably broken.

Tech

Robot Terms Explained: A-Z Glossary for Beginners

When most people hear robot, they picture a shiny humanoid with glowing eyes, metal limbs, and a...

Tech

7 Best G2-Rated Event Registration Tools I’ve Tried in 2025

I know how daunting it can be to handle manual event spreadsheets, customize registration forms,...

Marketing

Content Doesn't Write Itself: How to Find and Retain a Content Marketing Team

It doesn’t matter how many metrics you’re tracking, goals you’ve set or board members you have...

Marketing

How We Built a Scalable Link Building Program From Scratch

Starting a brand new blog on a new subdomain with no link profile, we knew it would be rough for a...

Marketing

Getting Traffic to Take Action: How We Built CTAs and our Conversion Strategy

I love SEO.

Marketing

G2's Content Community: It Takes a Community to Raise Your Blog

As more businesses shift to a content-focused inbound marketing approach, the rise of brand...

Contributor Network

Strategies for Boosting Your Instagram Engagement

Instagram has become a social media giant.

Tech

What Is an RSS Feed? (+ How to Get Started)

Let us inhale the vapors of the Sacred Tree and pull back the mists of time to reveal one of the...

Design

Visual Hierarchy: Principles and Patterns

There’s a lot of content out there. You’re reading some right now. Hi!

Marketing

Building a Brand: The 7 Essential Steps

Rome wasn’t built in a day.

Marketing

What Is Shopify? And Other FAQs Answered By a Shopify Pro

Have an e-commerce business idea?