Kejda Gjermani runs Predictive Intent Marketing, a boutique marketing agency in Manhattan specializing in B2B and professional services. She is a martech junkie who enjoys setting up and growth hacking her clients' marketing funnels and strongly believes one-on-one personalization is the future of marketing.
When you’re putting together a cold email campaign, you’re writing to a collective list.
If your target market is B2B, you’d have to hate money not to give cold email an honest shot.