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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
If you’re here, chances are your communication workflows aren’t working anymore. Maybe your...
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by Tanuja Bahirat
AI visibility platforms, like Radix or Promptwatch, have found G2 to be the most cited software...
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by Kevin Indig
If there’s one thing I’ve learned working closely with sales teams, it’s this: gut instinct isn’t a...
by Soundarya Jayaraman
I don’t know about you, but I’ve lost count of how many hours I’ve wasted digging through messy...
by Soundarya Jayaraman
Do you trust AI? Not just to autocomplete your sentence, but to make decisions that affect your...
by Soundarya Jayaraman
Accounting has never been my favorite subject.
by Sudipto Paul
Best collaboration tools have completely changed the way I work, and I don’t say that lightly.
by Sudipto Paul
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
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by Devyani Mehta
I still remember scrolling through my feed last year and realizing how fast the visual world was...
by Soundarya Jayaraman
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
by Devyani Mehta
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
A teacher crafting lesson plans.
by Sudipto Paul
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
by G2 Staff
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
If you're serious about growing your audience on Instagram, visibility and engagement are...
by Holly Landis
Journalists don’t have time for your pitches.
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by Shreya Mattoo
You already know customer engagement is more than a buzzword. It’s the difference between one-time...
by Evelina Milenova
Ever launched a big announcement only for it to fall flat?
by Ninisha Pradhan
Have you ever noticed a declining trend in your landing page visits? Or an increase in product...
by Yashwathy Marudhachalam
Merely being a blip on your customer’s radar isn’t enough. In today’s crowded market, lead...
by Yashwathy Marudhachalam
KPIs are the foundation for proving marketing’s impact. Without them, budgets get wasted, campaigns...
by Yashwathy Marudhachalam
Wondering how some brands get that sleek, informative box on the right side of Google search...
by Mac Mischke
Are you finding it tough to get your content ranking on search engines? Struggling to secure that...
by Soundarya Jayaraman
If there’s one thing I’ve learned working closely with sales teams, it’s this: gut instinct isn’t a...
by Soundarya Jayaraman
I watched it happen in real-time.
by Sudipto Paul
Quoting shouldn’t slow down your sales cycle, but for many teams, it does. Between chasing...
by Devyani Mehta
Most go-to-market teams already use demo automation software. It’s table stakes at this point. But...
by Devyani Mehta
Before you jump into buying, selling, or investing in property, it pays to speak the language of...
by Shreya Mattoo
Deals and agreements can take countless forms.
by Tanuja Bahirat
You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...
by Harshita Tewari
Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...
by Harshita Tewari
“Let's get to the root of the problem."
by Samudyata Bhat
The hardest part of a business letter isn’t knowing what it is; it’s writing one that feels...
by Shreya Mattoo
Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...
by Shreya Mattoo
Having a bad day at work is expected. Having nothing but bad days is not.
by Mara Calvello
When a company needs funding, whether to launch a new product, expand operations, or just stay...
by Harshita Tewari
Business owners have enough on their plates without also needing a law degree. From navigating...
by Holly Landis
What’s the difference between a high-performing team and one that constantly drops the ball? One...
by Susmita Sarma
If you're like me, your anxiety spikes every time you hit "send" on an email, especially during a...
by Derek Doeing
Your business is evolving fast, but is your team built for what’s coming next?
by Harshita Tewari
If you’re here, chances are your communication workflows aren’t working anymore. Maybe your...
by Tanuja Bahirat
AI visibility platforms, like Radix or Promptwatch, have found G2 to be the most cited software...
by Kevin Indig
I don’t know about you, but I’ve lost count of how many hours I’ve wasted digging through messy...
by Soundarya Jayaraman
I never thought I’d need to send a fax in 2025.
by Soundarya Jayaraman
Managing projects has always been a core part of my work.
by Washija Kazim
Your website experiences a surge of traffic during a peak business hour. That's great, right? But,...
by Devyani Mehta
As a civil engineering student, I had the opportunity to explore various branches of engineering,...
by Devyani Mehta
Managing properties is tough. I get it.
by Soundarya Jayaraman
We presume writing and compiling software programs is easy. But it's not.
by Shreya Mattoo
Newsletters are a fast and efficient way to attract more followers and, ultimately, more customers.
by Angela Ash
The surefire, tried-and-true trick to increasing your pop-up conversions is simpler than you might...
by Greg d’Aboville
We’ve entered an era where customer expectations of how they want to interact with businesses has...
by Shane Murphy-Reuter
By now, you probably know that Instagram isn’t just for photos.
by Alexa Drake
The real estate process is very contract-heavy.
by Izabelle Hundrev
Looking for some peace and quiet in the Windy City? You’re not alone!
by Lauren Pope
Traditionally, a company’s marketing team is separate from its sales team.
by Anu Ramani
We’ve all been stuck in a meeting that seemed pointless or went on too long without any purpose.
by Derek Doeing
After an eight week hiatus, #G2Fireside Twitter Chat is back and better than ever.
by Hannah Tow