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John Rougeux

John Rougeux is VP of Marketing Strategy at BombBomb, where he’s leading the company’s efforts to build the Human-Centered Communication software category. He’s the owner of Flag and Frontier, a marketing consultancy and resource hub dedicated to helping executives pursue category design. He also hosts the #categorycreation series on the B2B Growth Show.

Marketing

Category Design Is Powerful, but It’s Not for Everyone

This is the second of five articles that make up The Newcomer’s Guide to Category Design.

Marketing

Quit Battling Over Market Share With Category Design

This is the first of five articles that make up The Newcomer’s Guide to Category Design.

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