John Rougeux is VP of Marketing Strategy at BombBomb, where he’s leading the company’s efforts to build the Human-Centered Communication software category. He’s the owner of Flag and Frontier, a marketing consultancy and resource hub dedicated to helping executives pursue category design. He also hosts the #categorycreation series on the B2B Growth Show.
This is the last of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
This is the fourth of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
This is the third of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
This is the second of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
This is the first of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux