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John Rougeux

John Rougeux is VP of Marketing Strategy at BombBomb, where he’s leading the company’s efforts to build the Human-Centered Communication software category. He’s the owner of Flag and Frontier, a marketing consultancy and resource hub dedicated to helping executives pursue category design. He also hosts the #categorycreation series on the B2B Growth Show.

Marketing

What Every Category Designer Needs to Know About G2

This is the last of five articles that make up The Newcomer’s Guide to Category Design.

Marketing

How to Get Your Team Excited About Category Design

This is the fourth of five articles that make up The Newcomer’s Guide to Category Design.

Marketing

A 30,000 Foot View of the Category Design Process

This is the third of five articles that make up The Newcomer’s Guide to Category Design.

Marketing

Category Design Is Powerful, but It’s Not for Everyone

This is the second of five articles that make up The Newcomer’s Guide to Category Design.

Marketing

Quit Battling Over Market Share With Category Design

This is the first of five articles that make up The Newcomer’s Guide to Category Design.

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