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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
The more time I’ve spent working alongside HR teams, the more I realize hiring is a lot like...
by Harshita Tewari
I was just about to use a skincare product sent by a brand when I received a call from their...
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by Devyani Mehta
If you've ever stared at a high bounce rate and thought, what happened here? Same.
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by Tanuja Bahirat
Hiring the right people is tough. It's even tougher when you're relying on gut feel and a resume ...
by Tanuja Bahirat
High-performing teams don’t leave due diligence to chance.
by Devyani Mehta
On a scorching summer day, the office AC broke down. The maintenance team scrambled to find the...
by Devyani Mehta
Some years back, I witnessed a magnanimous security breach of a trademarked company website in my...
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by Shreya Mattoo
What is the possible reason that your customer marketing isn't yielding any significant wins? I...
by Shreya Mattoo
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
by Devyani Mehta
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
A teacher crafting lesson plans.
by Sudipto Paul
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
by Devyani Mehta
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
by G2 Staff
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
Your brand is more than just a logo; it's the story you tell and the connection you make.
by Ashley Lipman
What is the possible reason that your customer marketing isn't yielding any significant wins? I...
by Shreya Mattoo
When you work in marketing, you're constantly making decisions that could go either way. Should...
by Soundarya Jayaraman
As marketers, we know how critical it is to shape a brand experience that feels consistent and...
by Soundarya Jayaraman
You’ve seen the strategies, but putting them all into practice can feel like a lot. Updating...
by Soundarya Jayaraman
Are you still creating content based on guesswork?
by Soundarya Jayaraman
Your social media posts shouldn’t just get likes. They should get sales.Surprised? Don’t be.
by Soundarya Jayaraman
You’ve sent the emails. You’ve published the blogs. You’ve promoted the case studies. And sure,...
by Soundarya Jayaraman
As a marketer, you know the inbox is a competitive place. Your email is just one of dozens, maybe...
by Holly Landis
Imagine sitting in a strategy meeting without the numbers that matter.
by Washija Kazim
Quoting shouldn’t slow down your sales cycle, but for many teams, it does. Between chasing...
by Devyani Mehta
Most go-to-market teams already use demo automation software. It’s table stakes at this point. But...
by Devyani Mehta
Before you jump into buying, selling, or investing in property, it pays to speak the language of...
by Shreya Mattoo
Deals and agreements can take countless forms.
by Tanuja Bahirat
You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...
by Harshita Tewari
Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...
by Harshita Tewari
Every meaningful business outcome starts with one thing: understanding your customers better. W...
by Guy Rubin
Today’s customers expect answers in seconds, not hours, and they expect those answers to be clear,...
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by Aayushi Sanghavi
In simple terms, a contract is a promise (but one that can carry serious legal weight).
by Mary Clare Novak
The hardest part of a business letter isn’t knowing what it is; it’s writing one that feels...
by Shreya Mattoo
Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...
by Shreya Mattoo
Having a bad day at work is expected. Having nothing but bad days is not.
by Mara Calvello
When a company needs funding, whether to launch a new product, expand operations, or just stay...
by Harshita Tewari
Business owners have enough on their plates without also needing a law degree. From navigating...
by Holly Landis
What’s the difference between a high-performing team and one that constantly drops the ball? One...
by Susmita Sarma
If you're like me, your anxiety spikes every time you hit "send" on an email, especially during a...
by Derek Doeing
Your business is evolving fast, but is your team built for what’s coming next?
by Harshita Tewari
Ever wish you could disappear from your inbox without feeling guilty about it?
by Soundarya Jayaraman
If you've ever stared at a high bounce rate and thought, what happened here? Same.
by Tanuja Bahirat
High-performing teams don’t leave due diligence to chance.
by Devyani Mehta
On a scorching summer day, the office AC broke down. The maintenance team scrambled to find the...
by Devyani Mehta
As a content marketer, I don’t manage IT rollouts or build training programs. Still, I’ve...
by Soundarya Jayaraman
When I started digging into restaurant POS systems, I didn’t expect to find so many options, each...
by Soundarya Jayaraman
I’ve spent the last three years writing about IT and cloud security, talking to DevOps teams, IT...
by Soundarya Jayaraman
In my years writing about cybersecurity, I’ve learned one universal truth: no one wakes up excited...
by Soundarya Jayaraman
It all started when I was buried under a mountain of paperwork that needed signatures — fast. My...
by Washija Kazim
I’m the kind of person who loves a well-organized system.
by Tanuja Bahirat
With customer experience becoming more and more of a competitive differentiator, hot deals aren’t...
by Lucia Chung
Sometimes, our most valuable skills are the ones we don’t even realize we have.
by Rob Browne
You’ve spent weeks, months, and potentially years agonizing over what you want to study.
by Rob Browne
Big or small, setting goals is an important part in reaching our potential and becoming the person...
by Mary Clare Novak
Whether you’re standing in front of Judge Judy or the Supreme Court, you should understand your...
by Lauren Pope
You would never believe the things we were doing just a few years ago to get reviews.
by Jed Fudally
Since the beginning of G2, back when we were known as G2 Crowd, our mission was to bring...
by Kelsey Norris
When you think of G2, you probably think of reviews. That is what we are all about here, right? I’m...
by Wyatt Lindsey
Since the beginning of G2, back when we were known as G2 Crowd, our mission was to bring...
by Kelsey Norris