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Ninisha Pradhan

Ninisha is a Content Marketing Specialist at G2. When she’s not reading up on Marketing, she’s busy creating music, videos, and a bunch of sweet treats. She likes to believe that she’s a pantomath on all things related to Britney Spears.


How to Write a Press Release That Catches People's Attention

Ancient Greeks had the God of Messengers, but modern-day companies have the King of...


Why Performance Marketing Is a Win-Win for Everyone

In an ideal world, you pay for exactly what you get.


Ultimate Digital Marketing Guide to Improve Your Business ROI

By the time you finish reading this, thousands of digital marketing campaigns will have been...


Splash Pages: 5 Examples To Prove They've Made a Comeback

Here’s your problem statement: Make a good impression in three seconds.


Conversion Rate Optimization: Top 10 Strategies for Success

Converting customers is like getting a second date.


5 Niche Marketing Examples to Help You Get Started

You can’t please everyone.


How Customer Journey Analytics Isn't Journey Mapping (It's Better)

Customers are a difficult breed to please.


Customer Data Platform: What It Is and Why Marketers Need One

Data, data everywhere – but where do marketers begin?


How to Assess Market Opportunities for Your Business

Opportunities are like free samples of food at the mall. 

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