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Ninisha Pradhan

Ninisha is a Content Marketing Specialist at G2. When she’s not reading up on Marketing, she’s busy creating music, videos, and a bunch of sweet treats. She likes to believe that she’s a pantomath on all things related to Britney Spears.

Marketing

5 Niche Marketing Examples to Help You Get Started

You can’t please everyone.

Marketing

How Customer Journey Analytics Isn't Journey Mapping (It's Better)

Customers are a difficult breed to please.

Marketing

Customer Data Platform: What It Is and Why Marketers Need One

Data, data everywhere – but where do marketers begin?

Marketing

How to Assess Market Opportunities for Your Business

Opportunities are like free samples of food at the mall. 

Marketing

How to Stay Ahead of the Competition With Market Intelligence

If you’re responsible for the success of a business and find yourself asking “Now what?” pretty...

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