Ninisha Pradhan

Ninisha is a former Content Marketing Specialist at G2. She graduated from R.V College of Engineering, Bangalore, and holds a Bachelor's degree in Engineering. Before G2, Ninisha worked at a FinTech company as an Associate Marketing Manager, where she led Content and Social Media Marketing, and Analyst Relations. When she's not reading up on Marketing, she's busy creating music, videos, and a bunch of sweet treats.

Marketing

Customer Data Platform: What It Is and Why Marketers Need One

Data, data everywhere – but where do marketers begin?

Marketing

How to Assess Market Opportunities for Your Business

Opportunities are like free samples of food at the mall. 

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