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Ninisha Pradhan

Ninisha is a Content Marketing Specialist at G2. When she’s not reading up on Marketing, she’s busy creating music, videos, and a bunch of sweet treats. She likes to believe that she’s a pantomath on all things related to Britney Spears.


Splash Pages: 5 Examples To Prove They've Made a Comeback

Here’s your problem statement: Make a good impression in three seconds.


Conversion Rate Optimization: Top 10 Strategies for Success

Converting customers is like getting a second date.


5 Niche Marketing Examples to Help You Get Started

You can’t please everyone.


How Customer Journey Analytics Isn't Journey Mapping (It's Better)

Customers are a difficult breed to please.


Customer Data Platform: What It Is and Why Marketers Need One

Data, data everywhere – but where do marketers begin?


How to Assess Market Opportunities for Your Business

Opportunities are like free samples of food at the mall. 


How to Stay Ahead of the Competition With Market Intelligence

If you’re responsible for the success of a business and find yourself asking “Now what?” pretty...

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