Learn Hub | G2 (186)

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G2 Voices

Customer-First Personalization in the Age of AI: Takeaways from Adobe Summit

When John C. Maxwell said, “Change is inevitable. Growth is optional.” I'm convinced he was talking...

by Victoria Blackwell

Corporate Performance Management (CPM)

6 Best Corporate Performance Management Platforms I Tested

I’ve always been fascinated by the power of data.

by Tanuja Bahirat

Featured

Key Takeaways from G2's EAB: Adapting to Changing Customer Expectations and AI Search

In a recent meeting with G2's Executive Advisory Board (EAB), our leadership team discussed...

by Godard Abel

Contributor Network

Lead Magnets 101: Everything You Need to Know and How To Build One

Congratulations! You’ve done the hard part — your marketing efforts brought people to your website....

by Şeyma Beyazcicek

Tech

I Compared, Tested & Picked: 6 Best Procure-to-Pay Software

Managing business purchases might seem simple until invoices pile up, approvals get delayed,...

by Devyani Mehta

Contributor Network

OKR Retrospectives: A Deep Dive Into Effective Goal Setting and Review

OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies...

by Senthil Rajagopalan

Industry Insights

Is AI Saving the Creative Industry? A Chat With Superside's CMO

In the creative world, burnout isn't just a buzzword — it's an epidemic. A staggering 78% of...

by Tanushree Verma

Construction

My Review of the 9 Best Construction Management Software

Before I became an SEO content specialist, I studied civil engineering.

by Devyani Mehta

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Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

by G2 Staff

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari

Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

by Soundarya Jayaraman

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

by Ashley Lipman

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

by Prajnadip Pal

Design

What Is Visual Branding? How to Build a Cohesive Brand Image

How many people do you think wouldn’t be able to recognize Coca-Cola's logo?

by Angela Ash

Design

What is Graphic Design? A Beginner's Guide for 2024

When I walked into my Design 101 class sophomore year of college, I thought I knew everything I...

by Jordan Wahl

View All Design

Contributor Network

Lead Magnets 101: Everything You Need to Know and How To Build One

Congratulations! You’ve done the hard part — your marketing efforts brought people to your website....

by Şeyma Beyazcicek

Marketing

I Tried 8 Best Customer Data Platforms in 2025: What Works?

What is the possible reason that your customer marketing isn't yielding any significant wins? I...

by Shreya Mattoo

Marketing

11 Essential Brand Elements to Build a Strong Identity

Building a memorable brand goes far beyond having a beautiful logo or a catchy slogan. It involves...

by Hannah Tow

Marketing

Cold Emails That Convert: Proven Strategies for Success

Cold email outreach isn’t for the faint of heart. It requires grit, fortitude, persistence, and...

by Sujan Patel

Marketing

What’s The Growth Rate of Mobile Marketing? Statistics for 2025

With the increasing number of smartphone users, mobile marketing and advertising is growing at a...

by Sagar Joshi

Marketing

Tried and Tested: G2 Superusers Reveal Top Marketing Tools

As the community manager at G2, I’m always inspired by the insights shared by our vibrant community...

by Brett Nehls

Marketing

What Is Account-Based Marketing (ABM)? A B2B Guide

Would you rather be addressed as “Hey there” or your name?

by Claire Brenner

Marketing

My Honest Review of the 7 Best Affiliate Marketing Software

I’ve been working in content marketing for over four years, and in that time, I’ve had the chance...