5 Ways Software Companies Can Win in the Age of AI
Featured

5 Ways Software Companies Can Win in the Age of AI

The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...

by Godard Abel
The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]
Featured

The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]

There's a quiet revolution happening in the digital world, and it's...

by Tanushree Verma
Brand Is Getting A “Rebrand” — Thank You, AI!
Featured

Brand Is Getting A “Rebrand” — Thank You, AI!

Brand is having a glow-up, and AI is the glam team behind it.

by Kamaljeet Kalsi
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I Reviewed 6 Best Supplier Relationship Management Software

Tech

I Reviewed 6 Best Supplier Relationship Management Software

I've noticed too many companies treat supplier interactions as tactical checkboxes rather than...

by Devyani Mehta
Turning Search and AI Citation Rankings to Tangible Growth: How G2 is Driving Record Traffic

News

Turning Search and AI Citation Rankings to Tangible Growth: How G2 is Driving Record Traffic

The way buyers research software has undergone a dramatic change. For decades, organic search has...

by Palmer Houchins
The 5 Best Account-Based Advertising Software I Trust

Marketing

The 5 Best Account-Based Advertising Software I Trust

Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor...

by Tanuja Bahirat
5 Best Process Mining Software for 2026 I Evaluated

Tech

5 Best Process Mining Software for 2026 I Evaluated

If you’ve ever mapped a process that looked airtight in a workshop, then watched it fall apart once...

by Soundarya Jayaraman
I Compared 20+ Tools to Find 6 Best Log Monitoring Software

Tech

I Compared 20+ Tools to Find 6 Best Log Monitoring Software

When I talk to DevOps and SRE teams, I hear the same frustration on loop: fragmented logs, missed...

by Soundarya Jayaraman
Which Meeting Management Software Fits the Way You Meet?

Productivity

Which Meeting Management Software Fits the Way You Meet?

I spend a lot of time in meetings. Some are quick team check-ins, others are structured planning...

by Washija Kazim
7 Best WhatsApp Marketing Tools I Trust for Business Growth

Marketing

7 Best WhatsApp Marketing Tools I Trust for Business Growth

WhatsApp now plays a central role in how customers engage with brands, and that shift raises...

by Tanuja Bahirat
I Evaluated The Best Marketing Resource Management Software

Marketing

I Evaluated The Best Marketing Resource Management Software

Marketing resource management (MRM) becomes a real bottleneck the moment budgets scale and teams...

by Tanuja Bahirat
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9 Best Free Flow Chart Software I Reviewed for 2026

Design

9 Best Free Flow Chart Software I Reviewed for 2026

Tired of wrestling with flowchart roadblocks? I’ve been there. The good news is you don’t need to...

by Samudyata Bhat
6 Best Free Stock Photo Websites I Tried and Loved

Design

6 Best Free Stock Photo Websites I Tried and Loved

What if I told you that you could craft stunning presentations, eye-catching websites, and...

by Samudyata Bhat
8 Best Photo Editing Software I’ve Tested and Recommend

Design

8 Best Photo Editing Software I’ve Tested and Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari
7 Principles of Design for Better UX and Visual Impact

Design

7 Principles of Design for Better UX and Visual Impact

You don’t need to be a trained designer to know when something looks off. Maybe the text feels too...

by Harshita Tewari
My 9 Best Graphic Design Software Picks for Stunning Designs

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari
What Is Pantone? How It Shapes the Way We See Color

Design

What Is Pantone? How It Shapes the Way We See Color

Ever try describing a color to someone? “It’s kind of like mustard, but warmer? Not quite gold, but...

by Harshita Tewari
6 Best Civil Engineering Design Software I Evaluated

Design

6 Best Civil Engineering Design Software I Evaluated

You might not believe this, but I was a civil engineer before I became an SEO content specialist.

by Devyani Mehta
Top 9 Graphic Design Trends to Watch in 2026

Design

Top 9 Graphic Design Trends to Watch in 2026

I still remember scrolling through my feed last year and realizing how fast the visual world was...

by Soundarya Jayaraman
What Is Visual Branding? How to Create a Strong Visual Brand Identity

Design

What Is Visual Branding? How to Create a Strong Visual Brand Identity

From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...

by Devyani Mehta
View All Design
The 5 Best Account-Based Advertising Software I Trust

Marketing

The 5 Best Account-Based Advertising Software I Trust

Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor...

by Tanuja Bahirat
7 Best WhatsApp Marketing Tools I Trust for Business Growth

Marketing

7 Best WhatsApp Marketing Tools I Trust for Business Growth

WhatsApp now plays a central role in how customers engage with brands, and that shift raises...

by Tanuja Bahirat
I Evaluated The Best Marketing Resource Management Software

Marketing

I Evaluated The Best Marketing Resource Management Software

Marketing resource management (MRM) becomes a real bottleneck the moment budgets scale and teams...

by Tanuja Bahirat
Which Email Template Builders on G2 Fit Your Workflow?

Marketing

Which Email Template Builders on G2 Fit Your Workflow?

Most teams I work with already have an email platform in place.

by Washija Kazim
Email Signature: Best Practices, Examples, and Design Tips

Marketing

Email Signature: Best Practices, Examples, and Design Tips

Your email signature is the most overlooked piece of marketing real estate you own.

by Shreya Mattoo
My Experience Reviewing 10 Best Email Marketing Software

Marketing

My Experience Reviewing 10 Best Email Marketing Software

As a digital marketer, I find email marketing to be one of the trickiest but most rewarding and...

by Bhoomika Pawar
Pop-Up Shops: How to Organize, Benefits, and Drawbacks

Marketing

Pop-Up Shops: How to Organize, Benefits, and Drawbacks

Another online launch, and your audience just scrolls past. No clicks, no buzz, no connection.

by Harshita Tewari
Account-Based Marketing: How to Win High-Value Accounts

Marketing

Account-Based Marketing: How to Win High-Value Accounts

Would you rather be addressed as “Hey there” or by your name?

by Claire Brenner
12 Best Survey Tools I Trust for All My Survey Needs in 2025

Marketing

12 Best Survey Tools I Trust for All My Survey Needs in 2025

As a marketer, surveys are a core part of what I do.

by Soundarya Jayaraman
View All Marketing
7 Best Digital Sales Room Software I Evaluated For 2026

Sales

7 Best Digital Sales Room Software I Evaluated For 2026

Most sales teams think they’re giving buyers everything they need: the right decks, demos, and...

by Devyani Mehta
My Honest Review of the 8 Best Sales Coaching Software

Sales

My Honest Review of the 8 Best Sales Coaching Software

Too many sales teams mistake activity for improvement. They record calls, run training sessions,...

by Devyani Mehta
7 Proven Ways to Reduce Sales Stress and Stay Sane

Sales

7 Proven Ways to Reduce Sales Stress and Stay Sane

Sales is a profession built on adrenaline: constant targets, client demands, rejection, and...

by Harshita Tewari
Personal Selling in Sales: When It Works and Why

Sales

Personal Selling in Sales: When It Works and Why

What comes to mind when you think about sales? Cold emails? Pushy tactics that don’t resonate?...

by Alyssa Towns
10 Sales Team Motivation Strategies That Actually Work

Sales

10 Sales Team Motivation Strategies That Actually Work

The start of a new sales period is full of optimism: fresh goals, clean pipelines, and the belief...

by Mary Clare Novak
Inventory Explained: Types, Formulas, And How To Manage It

Sales

Inventory Explained: Types, Formulas, And How To Manage It

Inventory is the heartbeat of any product-based business.

by Alexandra Vazquez
My Take On The 6 Best Sales Enablement Software

Sales

My Take On The 6 Best Sales Enablement Software

I’ve always thought sales was cool. There’s something thrilling about solving real problems,...

by Devyani Mehta
My Picks for the 6 Best Sales Tax Compliance Software

Sales

My Picks for the 6 Best Sales Tax Compliance Software

Navigating sales tax compliance isn’t getting any simpler.

by Harshita Tewari
5 Best Revenue Operations Software on G2: My Go-to Picks

Sales

5 Best Revenue Operations Software on G2: My Go-to Picks

Every time I talk to someone in sales or marketing, I hear the same story: revenue feels like a...

by Soundarya Jayaraman
View All Sales
Which Meeting Management Software Fits the Way You Meet?

Productivity

Which Meeting Management Software Fits the Way You Meet?

I spend a lot of time in meetings. Some are quick team check-ins, others are structured planning...

by Washija Kazim
9 Best Freelance Websites I Use to Land Clients in 2025

Productivity

9 Best Freelance Websites I Use to Land Clients in 2025

"Where are all the good freelance jobs hiding?"

by Soundarya Jayaraman
Time Blocking: The Productivity Method That Actually Works

Productivity

Time Blocking: The Productivity Method That Actually Works

Ever feel like your day disappears before you’ve accomplished anything meaningful? Between Slack...

by Harshita Tewari
14 Proven Classroom Management Strategies for Teachers

Productivity

14 Proven Classroom Management Strategies for Teachers

Teaching is one of the most rewarding and demanding professions.

by Mary Clare Novak
My Take on the Top 10 Best Data Extraction Software

Productivity

My Take on the Top 10 Best Data Extraction Software

Data is the lifeblood of modern decision-making, but let’s face it, extracting meaningful...

by Devyani Mehta
7 Best Hotel Management Software: My Honest Review

Productivity

7 Best Hotel Management Software: My Honest Review

Managing hotel operations is no small feat.

by Devyani Mehta
10 Best Mind Mapping Software I Use to Organize My Ideas

Productivity

10 Best Mind Mapping Software I Use to Organize My Ideas

When I first started exploring mind mapping software, it wasn’t just about finding tools to...

by Washija Kazim
Virtual Collaboration: Tools, Tips, And Best Practices

Productivity

Virtual Collaboration: Tools, Tips, And Best Practices

Slack is quiet. Cameras are off. Deadlines haven’t changed.

by Harshita Tewari
Best Passive Income Ideas for Beginners and Creators

Productivity

Best Passive Income Ideas for Beginners and Creators

You already get the concept: build something once, and let it generate revenue while you focus on...

by Jana Rumberger
View All Productivity
I Reviewed 6 Best Supplier Relationship Management Software

Tech

I Reviewed 6 Best Supplier Relationship Management Software

I've noticed too many companies treat supplier interactions as tactical checkboxes rather than...

by Devyani Mehta
The 5 Best Account-Based Advertising Software I Trust

Marketing

The 5 Best Account-Based Advertising Software I Trust

Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor...

by Tanuja Bahirat
5 Best Process Mining Software for 2026 I Evaluated

Tech

5 Best Process Mining Software for 2026 I Evaluated

If you’ve ever mapped a process that looked airtight in a workshop, then watched it fall apart once...

by Soundarya Jayaraman
I Compared 20+ Tools to Find 6 Best Log Monitoring Software

Tech

I Compared 20+ Tools to Find 6 Best Log Monitoring Software

When I talk to DevOps and SRE teams, I hear the same frustration on loop: fragmented logs, missed...

by Soundarya Jayaraman
10 Best E-Merchandising Software: What I Recommend in 2026

Tech

10 Best E-Merchandising Software: What I Recommend in 2026

The other day I was shopping for a basic pair of running shoes online, and I ended up rage-quitting...

by Soundarya Jayaraman
I Evaluated the 8 Best Free OCR Tools for Document Conversion

Tech

I Evaluated the 8 Best Free OCR Tools for Document Conversion

Are you and your business still drowning in paperwork? Actual physical paperwork in 2025?

by Shreya Mattoo
My Top 12 Free HR Management Software Tools

Tech

My Top 12 Free HR Management Software Tools

Are you an HR generalist struggling to manage your rapidly growing team and drowning in paperwork?

by Dibyani Das
I Reviewed the 6 Best Free Vacation Rental Software in 2026

Tech

I Reviewed the 6 Best Free Vacation Rental Software in 2026

From responding to guests and managing bookings to tracking payments and availability, the...

by Samudyata Bhat
I Evaluated the 11 Best Free CAD Software for Engineers

Tech

I Evaluated the 11 Best Free CAD Software for Engineers

Whether you’re a hobbyist sketching out ideas, a student learning design, or a professional...

by Samudyata Bhat
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What Is AIOps? How to Create an Intelligent Infrastructure

Contributor Network

What Is AIOps? How to Create an Intelligent Infrastructure

Applications and infrastructure keep advancing at a pace that we humans struggle to match. No...

Nick Chase photo by Nick Chase
Navigating the Future of B2B SaaS with G2's Executive Advisory Board

Tech

Navigating the Future of B2B SaaS with G2's Executive Advisory Board

We recently had the opportunity to host representatives from G2’s Executive Advisory Board (EAB)...

Godard Abel photo by Godard Abel
14 Free GIS Software Solutions for 2023

Tech

14 Free GIS Software Solutions for 2023

How do companies tackle challenges that span across various regions and countries?

Devyani Mehta photo by Devyani Mehta
How SaaS Leaders are Operationalizing AI to Drive Go-To-Market Impact

Tech

How SaaS Leaders are Operationalizing AI to Drive Go-To-Market Impact

After sharing my reflections on the global opportunity for SaaS innovators in the age of AI, I was...

Godard Abel photo by Godard Abel
The Growth Opportunity for Global SaaS Innovators in the Age of AI

Tech

The Growth Opportunity for Global SaaS Innovators in the Age of AI

This time each year, I look forward to my “World Tour” in APAC and EMEA, spending time with G2...

Godard Abel photo by Godard Abel
LinkedIn Analytics: Leveraging Performance to Perfection

Contributor Network

LinkedIn Analytics: Leveraging Performance to Perfection

LinkedIn has proven to be the most powerful social media for business people and salespeople.

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Michael Brenner’s Tips on Effective Contextual Marketing Strategies

GTM Innovators

Michael Brenner’s Tips on Effective Contextual Marketing Strategies

Buzzwords are continuing to dominate B2B marketing.

Washija Kazim photo by Washija Kazim
How to Build a Hybrid Cloud Architecture: Features and Benefits

How to Build a Hybrid Cloud Architecture: Features and Benefits

The cloud reigns supreme in today's era of digital evolution. It gives organizations of all kinds a...

Samudyata Bhat photo by Samudyata Bhat
Performance Management: Working Methodology, Importance, and Best Software

Productivity

Performance Management: Working Methodology, Importance, and Best Software

Effective employee-manager communication greatly benefits organizations.

Mara Calvello photo by Mara Calvello