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Dev Iyer

A senior content manager at WebEngage, Dev is a design thinker at heart with a penchant for stories, marketing, and technology. He draws inspiration from obscure places but mostly from black coffee. He creates comics for a living and has authored renowned books on AI/ML, WhatsApp marketing, push notifications, customer data platforms, festive marketing, and careers in retention marketing. When Dev isn’t writing, he’s exploring new tech, gaming, binging movies, and responding positively to food.

Contributor Network

How Does Customer Retention Save Money on Marketing?

Stop me if this sounds familiar. You host a party. It comes alive when everyone’s gathered...

How Does Customer Retention Save Money on Marketing?

by Dev Iyer

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