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My 6 Best Environmental Health and Safety Software Picks

You know how it goes. One incident, one rushed report, and suddenly a minor oversight becomes a...

by Devyani Mehta

Industry Insights

Social Media Network Volatility Is Constant — Brands Must Keep Up

The social media landscape is increasingly fragmented, a result of both regulatory changes and...

by Layla Revis

6 Best Managed File Transfer Software I Use For Data Sharing

You already know the stakes: a misrouted file, a missed transfer, or a permissions slip-up can...

by Devyani Mehta

Tech

I Tested Gemini vs. ChatGPT and Found the Clear Winner

You know you’re living in the future when choosing your AI sidekick feels more like deciding...

by Soundarya Jayaraman

Tech

I Evaluated the 8 Best Background Check Software for Reliable Hiring

Most companies have background check software these days. It’s standard. But just because it’s in...

by Devyani Mehta

Finance

What Is Pecking Order Theory? How Companies Choose Capital

When a company needs funding, whether to launch a new product, expand operations, or just stay...

by Maddie Rehayem

Tech

Why the Windsurf Deal Signals a New Era in AI: It’s All About the Talent Now

People will always be the next big thing.

by Tim Sanders

Tech

I Reviewed Top 6 Generative AI Infrastructure Tools of 2025

B2B companies are always on the lookout to optimize their hardware architecture to support the...

by Shreya Mattoo

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Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

by Soundarya Jayaraman

Design

What Is Graphic Design? A Beginner's Guide for 2025

Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...

by Jordan Wahl

Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul

Design

6 Best Civil Engineering Design Software I Evaluated

You might not believe this, but I was a civil engineer before I became an SEO content specialist.

by Devyani Mehta

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

by G2 Staff

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

by Ashley Lipman

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

by Prajnadip Pal

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Marketing

How Marketing Information Management Helps Your Business

Software is eating the world – and with that comes a lot of data.

by Devyani Mehta

Marketing

What Is Brand Extension? Strategies, Types & Examples

When you're tasked with launching a new product, brand equity is your secret weapon. Whether you're...

by Shreya Mattoo

Marketing

Trade Shows in 2025: Why They Still Matter for Your Business

Digital marketing is noisy. Algorithms change weekly. And good leads? They’re getting harder and...

by Holly Landis

Marketing

What Is Mass Marketing? How It Works and Why It Matters

Ever wonder why some brands feel everywhere, from your morning news feed to the billboard you pass...

by Soundarya Jayaraman

Contributor Network

What Is Brand Activation? Strategy, Examples & ROI Explained

“Great products don’t sell themselves — great branding makes people want to know more the moment...

by Michael Brenner

Marketing

5 Best Customer Communications Management Software I Like

I’ve spoken with enough CX leaders, marketers, and ops folks to know one thing: managing customer...

by Soundarya Jayaraman

Marketing

What Is Asynchronous Communication? Pros, Cons, and Tools

Finding effective ways to communicate can be a real challenge, especially when teams span cities,...

by Holly Landis

Contributor Network

What Is Ordinal Data? Definition, Examples, and Business Uses

Tracking and interpreting customer data starts with understanding how to categorize it using ...

by Alex Birkett

Marketing

What Is Network Marketing? Meaning, Types, and History

Do you remember those Tupperware and Pampered Chef parties your mom would host when you were...

by Derek Doeing

View All Marketing

Sales

I Evaluated G2's 7 Best Conversation Intelligence Software

You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...

by Harshita Tewari

Sales

9 Best Sales Performance Management Software (2025 Edition)

Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...

by Harshita Tewari

Contributor Network

CRM Analytics: Turn Customer Data into Actionable Insights

Every meaningful business outcome starts with one thing: understanding your customers better. W...

by Guy Rubin

Sales

Customer Interactions Explained: Framework and Tools for 2025

Today’s customers expect answers in seconds, not hours, and they expect those answers to be clear,...

by Aayushi Sanghavi

Legal

How to Write a Contract: Templates, Tips, and Mistakes to Avoid

In simple terms, a contract is a promise (but one that can carry serious legal weight).

by Mary Clare Novak

Contributor Network

Top Line vs. Bottom Line: How to Make Smarter Business Decisions

Let’s talk financials — specifically, the two numbers every business owner, investor, and CFO keeps...

by Mary Hart

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

by Harshita Tewari

Sales

10 Best Sales Engagement Software I Tested for Closing Faster

My days were 36 hours when I was a part of a sales team.

by Shreya Mattoo

Contributor Network

How to Create an Effective Product-led SaaS Pricing Strategy

Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS.

by Bryan Belanger

View All Sales

Finance

What Is Pecking Order Theory? How Companies Choose Capital

When a company needs funding, whether to launch a new product, expand operations, or just stay...

by Maddie Rehayem

Productivity

Corporate Counsel: Why You Need a Team of In-House Lawyers

Business owners have enough on their plates without also needing a law degree. From navigating...

by Holly Landis

Contributor Network

12 Ways to Foster Accountability in the Workplace (+Examples)

What’s the difference between a high-performing team and one that constantly drops the ball? One...

by Susmita Sarma

Productivity

How to Build a Workforce Planning Strategy That Works

Your business is evolving fast, but is your team built for what’s coming next?

by Harshita Tewari

Productivity

22 Out-of-Office Message Templates (+How to Write One)

Ever wish you could disappear from your inbox without feeling guilty about it?

by Soundarya Jayaraman

Productivity

What Is Escrow? Types, Benefits and Best Practices

Buying a home isn't just a financial decision; it’s a major life milestone.

by Shreya Mattoo

Productivity

Direct Deposit Explained: How It Works, Benefits, and Setup

Nobody enjoys standing in line at the bank with a paper check in hand, just to access their...

by Mara Calvello

Productivity

What Is Mediation? How It Works and Why It Matters

Imagine finalizing a pivotal business deal and the paperwork slips through the cracks. You’re...

by Mary Clare Novak

Productivity

6 Dropbox Alternatives I Now Use Instead of Cloud Apps

When I started my fractional content marketing, I relied on Dropbox as a storage solution. It was...

by Sagar Joshi

View All Productivity

Tech

I Tested Gemini vs. ChatGPT and Found the Clear Winner

You know you’re living in the future when choosing your AI sidekick feels more like deciding...

by Soundarya Jayaraman

Tech

I Evaluated the 8 Best Background Check Software for Reliable Hiring

Most companies have background check software these days. It’s standard. But just because it’s in...

by Devyani Mehta

Tech

Why the Windsurf Deal Signals a New Era in AI: It’s All About the Talent Now

People will always be the next big thing.

by Tim Sanders

Tech

I Reviewed Top 6 Generative AI Infrastructure Tools of 2025

B2B companies are always on the lookout to optimize their hardware architecture to support the...

by Shreya Mattoo

Tech

My Top Picks: 6 CPaaS Solutions for App Developers in 2025

App developers like you must move smart today to meet customers’ expectations of instant, seamless...

by Sudipto Paul

Tech

Backwards Compatibility in Tech: Definition, Uses, and Benefits

Ever bought a new phone, plugged in an old charger, and it just worked? That’s backwards...

by Samudyata Bhat

Tech

Browser War: 30 Years of Wins and Losses in Chrome’s Shadow

OpenAI and Perplexity announced their upcoming AI-powered browsers in July 2025. This announcement...

by Sudipto Paul

Tech

How to Evaluate and Secure an Industrial Control System

Industrial control systems (ICS) are the backbone of large-scale production, distribution, and...

by Washija Kazim

Tech

27 Top Blockchain Applications and Use Cases in 2025

When you hear “blockchain,” you might instantly think of Bitcoin or other cryptocurrencies. But...

by Washija Kazim

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