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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
When you work in marketing, you're constantly making decisions that could go either way. Should...
by Soundarya Jayaraman
When I started digging into restaurant POS systems, I didn’t expect to find so many options, each...
by Soundarya Jayaraman
In my years writing about cybersecurity, I’ve learned one universal truth: no one wakes up excited...
by Soundarya Jayaraman
As a marketer, I’ve come to realize that no amount of clever branding can outweigh a bad online...
by Harshita Tewari
I’m the kind of person who loves a well-organized system.
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by Tanuja Bahirat
I joined G2 during the pandemic while working completely remotely, which made me realize just how...
by Tanuja Bahirat
Here’s the thing most blog posts won’t say: a lot of “top-rated” social media management tools are...
by Harshita Tewari
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
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by Devyani Mehta
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
A teacher crafting lesson plans.
by Sudipto Paul
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
by Devyani Mehta
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
by G2 Staff
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
Your brand is more than just a logo; it's the story you tell and the connection you make.
by Ashley Lipman
When you work in marketing, you're constantly making decisions that could go either way. Should...
by Soundarya Jayaraman
As a marketer, you know the inbox is a competitive place. Your email is just one of dozens, maybe...
by Holly Landis
Imagine sitting in a strategy meeting without the numbers that matter.
by Washija Kazim
When you're refining your marketing strategy, the goal is simple: reach the right audience with the...
by Tanuja Bahirat
If you’re serious about turning content into a pipeline, an eBook is one of the most effective...
by Tanuja Bahirat
Customers can now compare product alternatives with a single click. However, the endless options...
by Megan Wenzl
Over the last few years, social media marketing content has evolved from an optional add-on to a...
by Yashwathy Marudhachalam
So, you launched a marketing campaign, but the ROI was peanuts. You might have been 10/10 for...
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by Shreya Mattoo
You’ve optimized your landing pages, fine-tuned your email flows, and tested your ad creative, yet...
by Sam O'Brien
Quoting shouldn’t slow down your sales cycle, but for many teams, it does. Between chasing...
by Devyani Mehta
Most go-to-market teams already use demo automation software. It’s table stakes at this point. But...
by Devyani Mehta
Deals and agreements can take countless forms.
by Tanuja Bahirat
You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...
by Harshita Tewari
Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...
by Harshita Tewari
Every meaningful business outcome starts with one thing: understanding your customers better. W...
by Guy Rubin
Today’s customers expect answers in seconds, not hours, and they expect those answers to be clear,...
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by Aayushi Sanghavi
In simple terms, a contract is a promise (but one that can carry serious legal weight).
by Mary Clare Novak
Wrangling tough clients. Chasing quota under pressure. Learning the ins and outs of your company’s...
by Mary Clare Novak
Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...
by Shreya Mattoo
Having a bad day at work is expected. Having nothing but bad days is not.
by Mara Calvello
When a company needs funding, whether to launch a new product, expand operations, or just stay...
by Harshita Tewari
Business owners have enough on their plates without also needing a law degree. From navigating...
by Holly Landis
What’s the difference between a high-performing team and one that constantly drops the ball? One...
by Susmita Sarma
If you're like me, your anxiety spikes every time you hit "send" on an email, especially during a...
by Derek Doeing
Your business is evolving fast, but is your team built for what’s coming next?
by Harshita Tewari
Ever wish you could disappear from your inbox without feeling guilty about it?
by Soundarya Jayaraman
Buying a home isn't just a financial decision; it’s a major life milestone.
by Shreya Mattoo
When I started digging into restaurant POS systems, I didn’t expect to find so many options, each...
by Soundarya Jayaraman
In my years writing about cybersecurity, I’ve learned one universal truth: no one wakes up excited...
by Soundarya Jayaraman
I’m the kind of person who loves a well-organized system.
by Tanuja Bahirat
Are you struggling to manage potential business risks and track compliance requirements for your...
by Shreya Mattoo
I have been using ChatGPT for research and rephrasing purposes for two years now. In its initial...
by Sagar Joshi
If you’ve scrolled LinkedIn lately, you may think every company has cracked the code on using AI in...
by Washija Kazim
If you’re looking to build no-code or low-code automation, you may have stumbled upon Make and...
by Sagar Joshi
Everyone’s comparing AI chatbots — but what happens when one of them is not a chatbot at all?
by Soundarya Jayaraman
When I first heard about DeepSeek in January 2025, I thought it might be just another name on the...
by Soundarya Jayaraman
Today, many Americans celebrate Labor Day by barbecuing all of the meat, shopping till they drop,...
by Courtney Moran
Sometimes it’s nice to give someone a second chance.
by Mara Calvello
Customer experience is the new competitive ground for companies.
by Jeff Badal
What is “architecture?” Four walls and a roof? A shiny tower?
by Nicholas Van Antwerp
Build your own UTM code campaign Use the following form by entering your URL and UTM parameters...
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by G2
Programmatic advertising offers a large opportunity for agencies looking to increase their...
by Christiana Marouchos
No one likes being snooped on.
by Mara Calvello
![Why Mass Outreach is Killing Your Pipeline with 6sense’s CRO [+ video]](https://learn.g2.com/hs-fs/hubfs/Featured%20image%20for%20Latane%20Conant%20Q%26A%20%283%29.png?height=458&name=Featured%20image%20for%20Latane%20Conant%20Q%26A%20%283%29.png)
