5 Ways Software Companies Can Win in the Age of AI
Featured

5 Ways Software Companies Can Win in the Age of AI

The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...

by Godard Abel
The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]
Featured

The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]

There's a quiet revolution happening in the digital world, and it's...

by Tanushree Verma
Brand Is Getting A “Rebrand” — Thank You, AI!
Featured

Brand Is Getting A “Rebrand” — Thank You, AI!

Brand is having a glow-up, and AI is the glam team behind it.

by Kamaljeet Kalsi
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10 Best E-Merchandising Software: What I Recommend in 2026

Tech

10 Best E-Merchandising Software: What I Recommend in 2026

The other day I was shopping for a basic pair of running shoes online, and I ended up rage-quitting...

by Soundarya Jayaraman
I Evaluated the 8 Best Free OCR Tools for Document Conversion

Tech

I Evaluated the 8 Best Free OCR Tools for Document Conversion

Are you and your business still drowning in paperwork? Actual physical paperwork in 2025?

by Shreya Mattoo
7 Best Digital Sales Room Software I Evaluated For 2026

Sales

7 Best Digital Sales Room Software I Evaluated For 2026

Most sales teams think they’re giving buyers everything they need: the right decks, demos, and...

by Devyani Mehta
My Honest Review of the 8 Best Sales Coaching Software

Sales

My Honest Review of the 8 Best Sales Coaching Software

Too many sales teams mistake activity for improvement. They record calls, run training sessions,...

by Devyani Mehta
My Top 12 Free HR Management Software Tools

Tech

My Top 12 Free HR Management Software Tools

Are you an HR generalist struggling to manage your rapidly growing team and drowning in paperwork?

by Dibyani Das
I Evaluated the 5 Best Free Real Estate CRM for 2026

Real Estate

I Evaluated the 5 Best Free Real Estate CRM for 2026

Managing a real estate business means juggling listings, agent tasks, and client follow-ups across...

by Shreya Mattoo
I Reviewed the 6 Best Free Vacation Rental Software in 2026

Tech

I Reviewed the 6 Best Free Vacation Rental Software in 2026

From responding to guests and managing bookings to tracking payments and availability, the...

by Samudyata Bhat
I Evaluated the 11 Best Free CAD Software for Engineers

Tech

I Evaluated the 11 Best Free CAD Software for Engineers

Whether you’re a hobbyist sketching out ideas, a student learning design, or a professional...

by Samudyata Bhat
View All
9 Best Free Flow Chart Software I Reviewed for 2026

Design

9 Best Free Flow Chart Software I Reviewed for 2026

Tired of wrestling with flowchart roadblocks? I’ve been there. The good news is you don’t need to...

by Samudyata Bhat
6 Best Free Stock Photo Websites I Tried and Loved

Design

6 Best Free Stock Photo Websites I Tried and Loved

What if I told you that you could craft stunning presentations, eye-catching websites, and...

by Samudyata Bhat
8 Best Photo Editing Software I’ve Tested and Recommend

Design

8 Best Photo Editing Software I’ve Tested and Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari
7 Principles of Design for Better UX and Visual Impact

Design

7 Principles of Design for Better UX and Visual Impact

You don’t need to be a trained designer to know when something looks off. Maybe the text feels too...

by Harshita Tewari
My 9 Best Graphic Design Software Picks for Stunning Designs

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari
What Is Pantone? How It Shapes the Way We See Color

Design

What Is Pantone? How It Shapes the Way We See Color

Ever try describing a color to someone? “It’s kind of like mustard, but warmer? Not quite gold, but...

by Harshita Tewari
6 Best Civil Engineering Design Software I Evaluated

Design

6 Best Civil Engineering Design Software I Evaluated

You might not believe this, but I was a civil engineer before I became an SEO content specialist.

by Devyani Mehta
Top 9 Graphic Design Trends to Watch in 2026

Design

Top 9 Graphic Design Trends to Watch in 2026

I still remember scrolling through my feed last year and realizing how fast the visual world was...

by Soundarya Jayaraman
What Is Visual Branding? How to Create a Strong Visual Brand Identity

Design

What Is Visual Branding? How to Create a Strong Visual Brand Identity

From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...

by Devyani Mehta
View All Design
Which Email Template Builders on G2 Fit Your Workflow?

Marketing

Which Email Template Builders on G2 Fit Your Workflow?

Most teams I work with already have an email platform in place.

by Washija Kazim
Email Signature: Best Practices, Examples, and Design Tips

Marketing

Email Signature: Best Practices, Examples, and Design Tips

Your email signature is the most overlooked piece of marketing real estate you own.

by Shreya Mattoo
My Experience Reviewing 10 Best Email Marketing Software

Marketing

My Experience Reviewing 10 Best Email Marketing Software

As a digital marketer, I find email marketing to be one of the trickiest but most rewarding and...

by Bhoomika Pawar
Pop-Up Shops: How to Organize, Benefits, and Drawbacks

Marketing

Pop-Up Shops: How to Organize, Benefits, and Drawbacks

Another online launch, and your audience just scrolls past. No clicks, no buzz, no connection.

by Harshita Tewari
Account-Based Marketing: How to Win High-Value Accounts

Marketing

Account-Based Marketing: How to Win High-Value Accounts

Would you rather be addressed as “Hey there” or by your name?

by Claire Brenner
12 Best Survey Tools I Trust for All My Survey Needs in 2025

Marketing

12 Best Survey Tools I Trust for All My Survey Needs in 2025

As a marketer, surveys are a core part of what I do.

by Soundarya Jayaraman
8 Best Influencer Marketing Software: My Top Picks

Marketing

8 Best Influencer Marketing Software: My Top Picks

As brands strive to build product visibility in a tough market, it's still hard to think through...

by Shreya Mattoo
How to Scan a QR Code on Any Phone (iPhone or Android)

Marketing

How to Scan a QR Code on Any Phone (iPhone or Android)

You’re at a restaurant. The waiter points to a laminated card that says, “Scan for menu.” You...

by Harshita Tewari
I Evaluated G2's 5 Best Account-Based Orchestration Platforms

Marketing

I Evaluated G2's 5 Best Account-Based Orchestration Platforms

Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens.

by Harshita Tewari
View All Marketing
7 Best Digital Sales Room Software I Evaluated For 2026

Sales

7 Best Digital Sales Room Software I Evaluated For 2026

Most sales teams think they’re giving buyers everything they need: the right decks, demos, and...

by Devyani Mehta
My Honest Review of the 8 Best Sales Coaching Software

Sales

My Honest Review of the 8 Best Sales Coaching Software

Too many sales teams mistake activity for improvement. They record calls, run training sessions,...

by Devyani Mehta
7 Proven Ways to Reduce Sales Stress and Stay Sane

Sales

7 Proven Ways to Reduce Sales Stress and Stay Sane

Sales is a profession built on adrenaline: constant targets, client demands, rejection, and...

by Harshita Tewari
Personal Selling in Sales: When It Works and Why

Sales

Personal Selling in Sales: When It Works and Why

What comes to mind when you think about sales? Cold emails? Pushy tactics that don’t resonate?...

by Alyssa Towns
10 Sales Team Motivation Strategies That Actually Work

Sales

10 Sales Team Motivation Strategies That Actually Work

The start of a new sales period is full of optimism: fresh goals, clean pipelines, and the belief...

by Mary Clare Novak
Inventory Explained: Types, Formulas, And How To Manage It

Sales

Inventory Explained: Types, Formulas, And How To Manage It

Inventory is the heartbeat of any product-based business.

by Alexandra Vazquez
My Take On The 6 Best Sales Enablement Software

Sales

My Take On The 6 Best Sales Enablement Software

I’ve always thought sales was cool. There’s something thrilling about solving real problems,...

by Devyani Mehta
My Picks for the 6 Best Sales Tax Compliance Software

Sales

My Picks for the 6 Best Sales Tax Compliance Software

Navigating sales tax compliance isn’t getting any simpler.

by Harshita Tewari
5 Best Revenue Operations Software on G2: My Go-to Picks

Sales

5 Best Revenue Operations Software on G2: My Go-to Picks

Every time I talk to someone in sales or marketing, I hear the same story: revenue feels like a...

by Soundarya Jayaraman
View All Sales
9 Best Freelance Websites I Use to Land Clients in 2025

Productivity

9 Best Freelance Websites I Use to Land Clients in 2025

"Where are all the good freelance jobs hiding?"

by Soundarya Jayaraman
Time Blocking: The Productivity Method That Actually Works

Productivity

Time Blocking: The Productivity Method That Actually Works

Ever feel like your day disappears before you’ve accomplished anything meaningful? Between Slack...

by Harshita Tewari
14 Proven Classroom Management Strategies for Teachers

Productivity

14 Proven Classroom Management Strategies for Teachers

Teaching is one of the most rewarding and demanding professions.

by Mary Clare Novak
My Take on the Top 10 Best Data Extraction Software

Productivity

My Take on the Top 10 Best Data Extraction Software

Data is the lifeblood of modern decision-making, but let’s face it, extracting meaningful...

by Devyani Mehta
7 Best Hotel Management Software: My Honest Review

Productivity

7 Best Hotel Management Software: My Honest Review

Managing hotel operations is no small feat.

by Devyani Mehta
10 Best Mind Mapping Software I Use to Organize My Ideas

Productivity

10 Best Mind Mapping Software I Use to Organize My Ideas

When I first started exploring mind mapping software, it wasn’t just about finding tools to...

by Washija Kazim
Virtual Collaboration: Tools, Tips, And Best Practices

Productivity

Virtual Collaboration: Tools, Tips, And Best Practices

Slack is quiet. Cameras are off. Deadlines haven’t changed.

by Harshita Tewari
Best Passive Income Ideas for Beginners and Creators

Productivity

Best Passive Income Ideas for Beginners and Creators

You already get the concept: build something once, and let it generate revenue while you focus on...

by Jana Rumberger
My Review of the 9 Best Restaurant Management Software

Productivity

My Review of the 9 Best Restaurant Management Software

Running a restaurant involves managing numerous moving parts—staff schedules, inventory, customer...

by Devyani Mehta
View All Productivity
10 Best E-Merchandising Software: What I Recommend in 2026

Tech

10 Best E-Merchandising Software: What I Recommend in 2026

The other day I was shopping for a basic pair of running shoes online, and I ended up rage-quitting...

by Soundarya Jayaraman
I Evaluated the 8 Best Free OCR Tools for Document Conversion

Tech

I Evaluated the 8 Best Free OCR Tools for Document Conversion

Are you and your business still drowning in paperwork? Actual physical paperwork in 2025?

by Shreya Mattoo
My Top 12 Free HR Management Software Tools

Tech

My Top 12 Free HR Management Software Tools

Are you an HR generalist struggling to manage your rapidly growing team and drowning in paperwork?

by Dibyani Das
I Reviewed the 6 Best Free Vacation Rental Software in 2026

Tech

I Reviewed the 6 Best Free Vacation Rental Software in 2026

From responding to guests and managing bookings to tracking payments and availability, the...

by Samudyata Bhat
I Evaluated the 11 Best Free CAD Software for Engineers

Tech

I Evaluated the 11 Best Free CAD Software for Engineers

Whether you’re a hobbyist sketching out ideas, a student learning design, or a professional...

by Samudyata Bhat
I Evaluated the 10 Best Free Hard Drive Cloning Software

Tech

I Evaluated the 10 Best Free Hard Drive Cloning Software

Protecting customer data is a steadfast priority for every business, regardless of its size.

by Devyani Mehta
Top 6 Free Classroom Management Software I Recommend

Tech

Top 6 Free Classroom Management Software I Recommend

The right software can turn a lackluster classroom experience into one that’s engaging,...

by Mara Calvello
Which Content Analytics Software Is Best for Your Goals?

Tech

Which Content Analytics Software Is Best for Your Goals?

I don’t open content analytics software because I’m curious. I open it because someone needs an...

by Washija Kazim
My Top 6 Free Mileage Tracker Apps for 2026

Tech

My Top 6 Free Mileage Tracker Apps for 2026

Are you tired of sorting through receipts, paper logs, and complex spreadsheets to track business...

by Washija Kazim
View All Tech

Curated Content

How To Write a Research Proposal: Must-Haves

Management

How To Write a Research Proposal: Must-Haves

You’ve spent weeks, months, and potentially years agonizing over what you want to study.

Rob Browne photo by Rob Browne
How to Use a Goal Setting Worksheet to Reach Your Potential

Management

How to Use a Goal Setting Worksheet to Reach Your Potential

Big or small, setting goals is an important part in reaching our potential and becoming the person...

Mary Clare Novak photo by Mary Clare Novak
How We Reached the 1 Million Reviews Milestone

Marketing

How We Reached the 1 Million Reviews Milestone

You would never believe the things we were doing just a few years ago to get reviews.

Jed Fudally photo by Jed Fudally
How We Leverage Email to Build Relationships with Our Users

Marketing

How We Leverage Email to Build Relationships with Our Users

Since the beginning of G2, back when we were known as G2 Crowd, our mission was to bring...

Kelsey Norris photo by Kelsey Norris
How We Partnered with Vendors to Bring Products to Life

Marketing

How We Partnered with Vendors to Bring Products to Life

When you think of G2, you probably think of reviews. That is what we are all about here, right? I’m...

Wyatt Lindsey photo by Wyatt Lindsey
How We Found Thousands of Reviewers on Social Media

Marketing

How We Found Thousands of Reviewers on Social Media

Since the beginning of G2, back when we were known as G2 Crowd, our mission was to bring...

Kelsey Norris photo by Kelsey Norris
How Reviews are Making a Difference with G2 Gives

Marketing

How Reviews are Making a Difference with G2 Gives

Two of G2’s main values are Authenticity and Kindness.

Clara Flaherty photo by Clara Flaherty
How We Built the Team that Made 1M Reviews Possible

Management

How We Built the Team that Made 1M Reviews Possible

In just nine months we’ve grown from a team of eight to a team of 30, and we’re still hiring.

Jed Fudally photo by Jed Fudally
Top 50 B2B Tech Companies in the Chicago Area

News

Top 50 B2B Tech Companies in the Chicago Area

It’s no secret that an increasing amount of companies are choosing to call Chicago home.

Deirdre O'Donoghue photo by Deirdre O'Donoghue