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How Strong Is AI When Hallucinations Haunt?
Featured

How Strong Is AI When Hallucinations Haunt?

AI knows it all — but what happens when it makes it up?

by Kamaljeet Kalsi
AI vs AI: Is This Cybersecurity’s Moment of Reckoning?
Featured

AI vs AI: Is This Cybersecurity’s Moment of Reckoning?

While "AI in cybersecurity" might conjure images straight from a...

by Sidharth Yadav
Key Takeaways from G2's EAB: Adapting to Changing Customer Expectations and AI Search
Featured

Key Takeaways from G2's EAB: Adapting to Changing Customer Expectations and AI Search

In a recent meeting with G2's Executive Advisory Board (EAB), our...

by Godard Abel
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Courageous Marketing: Lessons from Gong's Udi Ledergor

Marketing

Courageous Marketing: Lessons from Gong's Udi Ledergor

If there’s one thing B2B marketing doesn’t need more of, it’s forgettable, safe, same-old-same-old...

by Sydney Sloan
Chatbot Pricing: Weighing Top 6 Chatbot Software

chatbot

Chatbot Pricing: Weighing Top 6 Chatbot Software

As conversational AI gained popularity, customers have become accustomed to instantaneous...

by Sudipto Paul
What Is NetSuite Implementation? Checklist and Best Practices

Tech

What Is NetSuite Implementation? Checklist and Best Practices

NetSuite implementation is your top priority right now, but you know it’s no walk in the park.

by Sagar Joshi
What Is Material Takeoff? (+Process of a Takeoff)

Tech

What Is Material Takeoff? (+Process of a Takeoff)

Any construction project begins with a clear plan, and in the soul of every plan is material...

by Sagar Joshi
Payroll Software Cost: What G2 Data Shows In 2025

Payroll

Payroll Software Cost: What G2 Data Shows In 2025

Payroll software helps you automate payroll in a company while ensuring compliance and various...

by Sudipto Paul
How UserTesting Leverages the Voice of the Customer in an Age of AI

G2 Reach

How UserTesting Leverages the Voice of the Customer in an Age of AI

At G2 Reach Europe last month, Jamie Anderson from UserTesting and G2 CMO Sydney Sloan shared...

by Kelly Walters
Balancing Innovation With Risk Management: Insights from a GRC Expert

Industry Insights

Balancing Innovation With Risk Management: Insights from a GRC Expert

Welcome to the new frontier of marketing, where creativity meets risk management, and AI is both...

by Tanushree Verma
How to Embrace AI: Get Behind the Wheel

Tech

How to Embrace AI: Get Behind the Wheel

When rapid innovation turns your world upside down, you have two choices. You can look at it like a...

by Tim Sanders
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What Is Graphic Design? A Beginner's Guide for 2025

Design

What Is Graphic Design? A Beginner's Guide for 2025

Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...

by Jordan Wahl
G2 Data Reveals How Non-Designers Are Taking Over Canva

Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul
My 9 Best Graphic Design Software Picks for Stunning Designs

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari
What is UX? A Deep Dive into UX Design Best Practices

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

by G2 Staff
8 Best Photo Editing Software I’ve Tested and Truly Recommend

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari
The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

by Soundarya Jayaraman
What Is Brand Identity? How To Create A Strong Brand Identity

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

by Ashley Lipman
30+ Graphic Design Statistics You Should Know in 2025

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

by Prajnadip Pal
What Is Visual Branding? How to Build a Cohesive Brand Image

Design

What Is Visual Branding? How to Build a Cohesive Brand Image

How many people do you think wouldn’t be able to recognize Coca-Cola's logo?

by Angela Ash
View All Design
Courageous Marketing: Lessons from Gong's Udi Ledergor

Marketing

Courageous Marketing: Lessons from Gong's Udi Ledergor

If there’s one thing B2B marketing doesn’t need more of, it’s forgettable, safe, same-old-same-old...

by Sydney Sloan
The Best Lead Intelligence Software? I’ve Got 7 Picks

Marketing

The Best Lead Intelligence Software? I’ve Got 7 Picks

I don’t pull lead lists, but I know when they’re broken.

by Harshita Tewari
How a Marketing Automation Strategy Boosts Business ROI

Contributor Network

How a Marketing Automation Strategy Boosts Business ROI

Today, marketing automation isn’t just about convenience — it's the default standard for executing...

by Agnishwar Banerjee
Overnight Shipping: Comparing USPS, UPS & FedEx

Marketing

Overnight Shipping: Comparing USPS, UPS & FedEx

Remember Veruca Salt's unforgettable demand in Willy Wonka: “I want it now!” Today's shoppers feel...

by Deirdre O'Donoghue
Brand Consistency: Why It Matters and How to Achieve It

Contributor Network

Brand Consistency: Why It Matters and How to Achieve It

Ever browsed a product on your phone, then headed to a store and instantly recognized it from how...

by Julia Schonrock
The Ultimate Shipping Guide for Fashion & Accessories Brands

Contributor Network

The Ultimate Shipping Guide for Fashion & Accessories Brands

In the fashion industry, the e-commerce journey from cart to closet is just as important as the...

by Kimberley Hughes
My Review of the 10 Best SMS Marketing Software

Marketing

My Review of the 10 Best SMS Marketing Software

As a marketer, I’ve relied on email marketing tools to boost customer engagement for as long as I...

by Devyani Mehta
Lead Magnets 101: Everything You Need to Know and How To Build One

Contributor Network

Lead Magnets 101: Everything You Need to Know and How To Build One

Congratulations! You’ve done the hard part — your marketing efforts brought people to your website....

by Şeyma Beyazcicek
I Tried 8 Best Customer Data Platforms in 2025: What Works?

Marketing

I Tried 8 Best Customer Data Platforms in 2025: What Works?

What is the possible reason that your customer marketing isn't yielding any significant wins? I...

by Shreya Mattoo
View All Marketing
My Take on 10 Best Sales Engagement Software to Close Faster

Sales

My Take on 10 Best Sales Engagement Software to Close Faster

My days were 36 hours when I was a part of a sales team.

by Shreya Mattoo
Can AI Sell? I Tested 8 Best AI Sales Assistant Software

Sales

Can AI Sell? I Tested 8 Best AI Sales Assistant Software

I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...

by Sudipto Paul
The RevOps Guide to Revenue Growth on Cloud Marketplaces

Contributor Network

The RevOps Guide to Revenue Growth on Cloud Marketplaces

Before rush hour became a national pastime, cars were luxuries reserved for the rich. That changed...

by Arijit Bose
Call Me Impressed: 8 Inbound Call Tracking Software I Dialed

Sales

Call Me Impressed: 8 Inbound Call Tracking Software I Dialed

I watched it happen in real-time.

by Sudipto Paul
Dial Smarter With My 7 Best Auto Dialer Software Picks

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

by Harshita Tewari
What’s Next in B2B Sales? Top Trends That Will Change Everything

Contributor Network

What’s Next in B2B Sales? Top Trends That Will Change Everything

For today’s sales pros, staying ahead isn’t just about keeping up with trends. It’s about actively...

by Ling Koay
70 Sales Enablement Statistics for 2025 That’ll Blow Your Mind

Sales

70 Sales Enablement Statistics for 2025 That’ll Blow Your Mind

For sales teams, the ideal customer journey is a never-ending pursuit.

by Aayushi Sanghavi
Upselling and Cross-Selling: What Makes Them Unique?

Contributor Network

Upselling and Cross-Selling: What Makes Them Unique?

When searching for new prospects, it’s easy to overlook the potential of customers already in your...

by Yash Chawlani
How to Use Product Recommendation Emails to Boost Your E-Commerce Sales

Contributor Network

How to Use Product Recommendation Emails to Boost Your E-Commerce Sales

Have you ever received an email mentioning that one thing you’ve been seeking for weeks? You might...

by Martina Ďurišinová
View All Sales
What Is Data Storage? Types, Trends, and Solutions

Productivity

What Is Data Storage? Types, Trends, and Solutions

Filing cabinets are obsolete. So are storage silos and reactive backup plans.

by Samudyata Bhat
OKR Retrospectives: A Deep Dive Into Effective Goal Setting and Review

Contributor Network

OKR Retrospectives: A Deep Dive Into Effective Goal Setting and Review

OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies...

by Senthil Rajagopalan
How L&D Events Foster a Culture of Continuous Learning and Growth

Contributor Network

How L&D Events Foster a Culture of Continuous Learning and Growth

Let's be honest — corporate training has a pretty bad reputation. The words alone might conjure...

by Akanksha Kumari
Struggling to Study? I Reviewed 5 Best Study Tools That Help

Productivity

Struggling to Study? I Reviewed 5 Best Study Tools That Help

There are two types of people in this world: those who can sit down, focus, and absorb information...

by Tanuja Bahirat
7 Best Visitor Management Software I Checked Out in 2025

Productivity

7 Best Visitor Management Software I Checked Out in 2025

Until we gain supernatural powers to reveal human identities, we run the risk of allowing...

by Shreya Mattoo
9 Best Freelance Websites I Use to Land Clients in 2025

Productivity

9 Best Freelance Websites I Use to Land Clients in 2025

"Where are all the good freelance jobs hiding?"

by Soundarya Jayaraman
My Take on the Top 10 Best Data Extraction Software

Productivity

My Take on the Top 10 Best Data Extraction Software

Data is the lifeblood of modern decision-making, but let’s face it—extracting meaningful...

by Devyani Mehta
I Tested 7 Best Note Taking Apps: Here’s My Hands-On Review!

Productivity

I Tested 7 Best Note Taking Apps: Here’s My Hands-On Review!

I’ve always been a note-taker. Whether it’s a quick grocery list, a random idea I don’t want to...

by Tanuja Bahirat
7 Best Hotel Management Software: My Honest Review

Productivity

7 Best Hotel Management Software: My Honest Review

Managing hotel operations is no small feat—coordinating bookings, guest requests, staff schedules,...

by Devyani Mehta
View All Productivity
What Is NetSuite Implementation? Checklist and Best Practices

Tech

What Is NetSuite Implementation? Checklist and Best Practices

NetSuite implementation is your top priority right now, but you know it’s no walk in the park.

by Sagar Joshi
What Is Material Takeoff? (+Process of a Takeoff)

Tech

What Is Material Takeoff? (+Process of a Takeoff)

Any construction project begins with a clear plan, and in the soul of every plan is material...

by Sagar Joshi
Payroll Software Cost: What G2 Data Shows In 2025

Payroll

Payroll Software Cost: What G2 Data Shows In 2025

Payroll software helps you automate payroll in a company while ensuring compliance and various...

by Sudipto Paul
How to Embrace AI: Get Behind the Wheel

Tech

How to Embrace AI: Get Behind the Wheel

When rapid innovation turns your world upside down, you have two choices. You can look at it like a...

by Tim Sanders
What Is an Ad Network? Types, Benefits, and Examples

Tech

What Is an Ad Network? Types, Benefits, and Examples

Ever feel like digital ads are following you around the internet?

by Sagar Joshi
The Ripple Effects of US Tariffs on the Software Industry

Tech

The Ripple Effects of US Tariffs on the Software Industry

Markets are reeling. Wall Street just lost $5 trillion in two days, its worst week since 2020.

by Soundarya Jayaraman
6 Postman Alternatives So Good, I Almost Forgot Postman

Tech

6 Postman Alternatives So Good, I Almost Forgot Postman

Postman is a popular application programming interface (API) platform with an entire ecosystem of...

by Sagar Joshi
Sell Smarter: 10 Best Sales Intelligence Software I Recommend

Tech

Sell Smarter: 10 Best Sales Intelligence Software I Recommend

Early in my career, I worked with a small D2C company with a great product and a motivated team....

by Devyani Mehta
7 Best Digital Asset Management Software I Recommend (2025)

Tech

7 Best Digital Asset Management Software I Recommend (2025)

If you’ve ever spent way too long digging through endless folders just to find that one logo file,...

by Soundarya Jayaraman
View All Tech

Curated Content

Learn How Local SEO Helps Businesses Get Discovered Online

Marketing

Learn How Local SEO Helps Businesses Get Discovered Online

If you've got a small business, you need to start implementing local SEO.

Deana Kovač photo by Deana Kovač
How to Optimize Your Amazon Listing for Improved SEO

Sales

How to Optimize Your Amazon Listing for Improved SEO

Selling on Amazon often feels mysterious.

Kim Kohatsu photo by Kim Kohatsu
What Is Transportation Visibility and How Does It Work?

Management

What Is Transportation Visibility and How Does It Work?

As the transportation landscape evolves — including the need to remain agile in shifting market...

Jason Kerner photo by Jason Kerner
Magnifying the Massive Growth of B2B Marketplaces

Marketing

Magnifying the Massive Growth of B2B Marketplaces

Millennials are leading companies to look online for goods and services instead of traditional...

Sarabeth Lewis photo by Sarabeth Lewis
Increase Field Sales Efficiency With Account Mapping

Sales

Increase Field Sales Efficiency With Account Mapping

Every salesperson knows the feeling…

Ryan Dunagan photo by Ryan Dunagan
What Is Email Deliverability and How Is It Impacted by AI?

Marketing

What Is Email Deliverability and How Is It Impacted by AI?

AI and machine learning have been buzzwords in every tech-based industry for at least the past...

Tejas Pitkar photo by Tejas Pitkar
67 Types of Data Visualizations: Are You Using the Right One?

Tech

67 Types of Data Visualizations: Are You Using the Right One?

A picture is worth a thousand words.

Mara Calvello photo by Mara Calvello
Your Complete Guide to Augmented Analytics

Tech

Your Complete Guide to Augmented Analytics

By definition, augmenting involves increasing value or making something greater in size or strength.

Shefali Shetty photo by Shefali Shetty
Your Complete Guide to the Kotlin Programming Language

Tech

Your Complete Guide to the Kotlin Programming Language

With over 600 programming languages out there, the process of choosing the right one to learn or...

Ana Lastovetska photo by Ana Lastovetska

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