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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
A few weeks ago, I found myself in two different conversations about AI.
by Sidharth Yadav
I’m in meetings all the time, and I’ve seen how fast decisions and action items disappear once the...
by Washija Kazim
A call center lives and dies by its forecast.
by Harshita Tewari
If you’re building a Software as a Service (SaaS) product and still treating generative AI like a...
by Harshita Tewari
I’ve managed enough projects to know the pain points by heart: chasing updates, piecing together...
by Washija Kazim
Is your search engine optimization (SEO) agency still focusing on traditional SEO for traffic? If...
by Tanushree Verma
Random cold calling can often feel like fishing in the Dead Sea — no bites and no wins. The problem...
by Alexandre Depres
Most product and marketing teams already rely on user research software. It’s become a core part of...
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by Devyani Mehta
I still remember scrolling through my feed last year and realizing how fast the visual world was...
by Soundarya Jayaraman
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
by Devyani Mehta
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
A teacher crafting lesson plans.
by Sudipto Paul
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
by Devyani Mehta
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
by G2 Staff
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
Merely being a blip on your customer’s radar isn’t enough. In today’s crowded market, lead...
by Yashwathy Marudhachalam
KPIs are the foundation for proving marketing’s impact. Without them, budgets get wasted, campaigns...
by Yashwathy Marudhachalam
Wondering how some brands get that sleek, informative box on the right side of Google search...
by Mac Mischke
Are you finding it tough to get your content ranking on search engines? Struggling to secure that...
by Soundarya Jayaraman
If there's one thing working in marketing has taught me, it's that keeping existing customers...
by Harshita Tewari
If you’ve ever poured weeks into a marketing campaign only to watch it flop, you’re not alone. I’ve...
by Soundarya Jayaraman
What is the possible reason that your customer marketing isn't yielding any significant wins? I...
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by Shreya Mattoo
When you work in marketing, you're constantly making decisions that could go either way. Should...
by Soundarya Jayaraman
Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for small...
by Sudipto Paul
I watched it happen in real-time.
by Sudipto Paul
Quoting shouldn’t slow down your sales cycle, but for many teams, it does. Between chasing...
by Devyani Mehta
Most go-to-market teams already use demo automation software. It’s table stakes at this point. But...
by Devyani Mehta
Before you jump into buying, selling, or investing in property, it pays to speak the language of...
by Shreya Mattoo
Deals and agreements can take countless forms.
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by Tanuja Bahirat
You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...
by Harshita Tewari
Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...
by Harshita Tewari
Every meaningful business outcome starts with one thing: understanding your customers better. W...
by Guy Rubin
Today’s customers expect answers in seconds, not hours, and they expect those answers to be clear,...
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by Aayushi Sanghavi
“Let's get to the root of the problem."
by Samudyata Bhat
The hardest part of a business letter isn’t knowing what it is; it’s writing one that feels...
by Shreya Mattoo
Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...
by Shreya Mattoo
Having a bad day at work is expected. Having nothing but bad days is not.
by Mara Calvello
When a company needs funding, whether to launch a new product, expand operations, or just stay...
by Harshita Tewari
Business owners have enough on their plates without also needing a law degree. From navigating...
by Holly Landis
What’s the difference between a high-performing team and one that constantly drops the ball? One...
by Susmita Sarma
If you're like me, your anxiety spikes every time you hit "send" on an email, especially during a...
by Derek Doeing
Your business is evolving fast, but is your team built for what’s coming next?
by Harshita Tewari
![How AI Chat is Rewriting B2B Software Buying [Insights From 1,000+ Decision Makers]](https://learn.g2.com/hs-fs/hubfs/dark%20%2817%29.png?height=458&name=dark%20%2817%29.png)
B2B software buying is evolving. Gone are the days of the search engine deep dive, building an...
by Tim Sanders
A vendor gets breached. You find out two weeks later. Now you're stuck answering to leadership with...
by Harshita Tewari
The world of AI search is moving fast, and this week’s news is all about Reddit and OpenAI. Or so...
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by Kevin Indig
As a marketer, my primary focus has always been on executing creative strategies that drive...
by Devyani Mehta
Ever watched a high-potential customer slip away without warning? I have — and even from the...
by Soundarya Jayaraman
If there’s one thing I’ve learned from researching cybersecurity tools, it’s this: every vendor...
by Soundarya Jayaraman
Your email reputation can make or break a campaign. But what happens when your carefully crafted...
by Tanuja Bahirat
Black Friday is almost here, with a once-a-year chance to snag premium software at a fraction of...
by Washija Kazim
After three years of writing about cybersecurity, I’ve seen IT admins and business owners wrestle...
by Soundarya Jayaraman
As the former lead of G2's Market Research team, I had the privilege of speaking at the...
by Chris Voce
Operating a business without unified marketing and sales goals is like sailing without a compass:...
by Washija Kazim
Remote, decentralized access is vital to business operations today.
by Bhavani Ramasubbu
Learning to use generative AI tools can prove daunting for the uninitiated. Between the different...
by Christophilos Theodosis
As the moderator of an insightful panel discussion at G2 Reach 2023, I had the unique opportunity...
by Christine Li
In 2010, an up-and-coming startup company called LinkedIn opened an office in my hometown of...
by Gordon Tobin
In a recent G2 Reach 2023 panel discussion about go-to-market (GTM) strategies, B2B SaaS leaders...
by Palmer Houchins
In a deeply insightful G2 Reach panel, SaaStr CEO Jason Lemkin moderated an engaging discussion on...
by Godard Abel
I recently had the pleasure of interviewing Yamini Rangan at our annual G2 Reach event.
by Godard Abel