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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
You hear it everywhere, right? Everyone’s pitting AI tools against each other. It’s a new showdown...
by Harshita Tewari
I’ve tried just about every major AI image generator out there: DALL·E, Stable Diffusion,...
by Soundarya Jayaraman
I never planned to run a head-to-head test between Gemini and Copilot. I just wanted to get my work...
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by Tanuja Bahirat
Everyone’s comparing AI chatbots — but what happens when one of them is not a chatbot at all?
by Soundarya Jayaraman
When I first heard about DeepSeek in January 2025, I thought it might be just another name on the...
by Soundarya Jayaraman
If you're a CFO, procurement lead, or operations director still relying on spreadsheets or siloed...
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by Shreya Mattoo
Over the past decade, the business world has witnessed some of the biggest acquisitions in history....
by Sagar Joshi
Recently, I joined The Reeder’s Devin Reed and DemandJen’s Jen Allen-Knuth for a no-fluff webinar...
by Palmer Houchins
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
A teacher crafting lesson plans.
by Sudipto Paul
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
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by Devyani Mehta
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
by G2 Staff
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
Your brand is more than just a logo; it's the story you tell and the connection you make.
by Ashley Lipman
As brands compete for attention, understanding the power of graphic design has never been more...
by Prajnadip Pal
Imagine sitting in a strategy meeting without the numbers that matter.
by Washija Kazim
So, you launched a marketing campaign, but the ROI was peanuts. You might have been 10/10 for...
by Shreya Mattoo
You’ve optimized your landing pages, fine-tuned your email flows, and tested your ad creative, yet...
by Sam O'Brien
Your website is live. Your product is solid. But the traffic? Crickets.
by Soundarya Jayaraman
You know what’s harder than skipping ads on streaming platforms? Reaching your audience without...
by Soundarya Jayaraman
If you’ve ever looked at a brand like Nike or Adidas and thought, “I want to be the one shaping...
by Devyani Mehta
Software is eating the world – and with that comes a lot of data.
by Devyani Mehta
Green isn’t a trend. It’s a test. And right now, your customers are watching to see if your brand...
by Lesley Vos
Have you ever spent hours crafting the perfect campaign only to see it fall flat?
by Lauren Pope
You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...
by Harshita Tewari
Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...
by Harshita Tewari
Every meaningful business outcome starts with one thing: understanding your customers better. W...
by Guy Rubin
Today’s customers expect answers in seconds, not hours, and they expect those answers to be clear,...
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by Aayushi Sanghavi
In simple terms, a contract is a promise (but one that can carry serious legal weight).
by Mary Clare Novak
Wrangling tough clients. Chasing quota under pressure. Learning the ins and outs of your company’s...
by Mary Clare Novak
Let’s talk financials — specifically, the two numbers every business owner, investor, and CFO keeps...
by Mary Hart
If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...
by Harshita Tewari
My days were 36 hours when I was a part of a sales team.
by Shreya Mattoo
Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...
by Shreya Mattoo
Having a bad day at work is expected. Having nothing but bad days is not.
by Mara Calvello
When a company needs funding, whether to launch a new product, expand operations, or just stay...
by Harshita Tewari
Business owners have enough on their plates without also needing a law degree. From navigating...
by Holly Landis
What’s the difference between a high-performing team and one that constantly drops the ball? One...
by Susmita Sarma
If you're like me, your anxiety spikes every time you hit "send" on an email, especially during a...
by Derek Doeing
Your business is evolving fast, but is your team built for what’s coming next?
by Harshita Tewari
Ever wish you could disappear from your inbox without feeling guilty about it?
by Soundarya Jayaraman
Buying a home isn't just a financial decision; it’s a major life milestone.
by Shreya Mattoo
Everyone’s comparing AI chatbots — but what happens when one of them is not a chatbot at all?
by Soundarya Jayaraman
When I first heard about DeepSeek in January 2025, I thought it might be just another name on the...
by Soundarya Jayaraman
Over the past decade, the business world has witnessed some of the biggest acquisitions in history....
by Sagar Joshi
I know you are here because your performance cycle is probably broken.
by Soundarya Jayaraman
I know how daunting it can be to handle manual event spreadsheets, customize registration forms,...
by Shreya Mattoo
Choosing mobile marketing software isn’t just about finding a tool that works; it’s about finding...
by Tanuja Bahirat
I’ve lost count of how many times I’ve read stories from HR teams, finance managers, and founders...
by Soundarya Jayaraman
If you’re a small to mid-sized business selling into big-box retailers or major partners, you...
by Soundarya Jayaraman
You unlock your phone using Face ID. A traffic cop identifies a suspect with real-time surveillance...
by Katam Raju Gangarapu
In today's world, many students are understandably concerned about their student loan debts.
by Lauren Pope
Hiring and retaining the right people is the single most important factor in successfully realizing...
by Philip Berg Frederiksen
As the digital world moves toward a cookie-free environment, marketers must source first-party...
by Muhammad Younas
Technical search engine optimization (SEO) can be daunting. It’s a discipline that’s so huge it can...
by Adam Steele
With the marketing team leading the way in crafting the lead capture strategy, it's crucial for the...
by Lauren Pope
With nonprofit operations relying heavily on the digital fundraising sphere, it’s important to have...
by Andrew Berry
All customers want to choose their own adventure.
by Aayushi Sanghavi
Product-led growth (PLG) is a go-to-market strategy that centers on the product.
by Ioana Sima
In many circumstances, companies are debating whether to focus on a sales-led or product-led...
by Mads Fosselius