Attending SXSW? We Made This Cheat Sheet for You

This March, Austin, Texas, will once again host one of the biggest tech conferences, music festivals, and cultural phenomenons: South by Southwest (SXSW).

Austin will welcome the world's creative pioneers and industry leaders between March 7 and 16. It's not just a conference – it's where the next decade's innovations, movements, and cultural shifts will get their first public unveiling.

SXSW remains the ultimate crystal ball in a world where tomorrow's trends are born in today's conversations.

“SXSW is a collision of ideas, a playground for possibility, a roulette wheel where fortune leans in close and whispers your name. Show up, be present, and let the magic unfold..”

Gully Flowers
Co-founder of AKA, Partner at HUSTLE

If you're attending, here are some insider resources we compiled. From the best sessions to time-saving tips to Austin restaurant recommendations, we’ve got you covered. 

Can't-miss moments: Sessions that will blow your mind

The best of SXSW happens when brilliant minds take the stage. Don't miss these game-changing sessions:

• “From Sci-Fi to Society: The Next Era of AI and Quantum Computing” with IBM CEO Arvind Krishna  – it’s time to ​​transcend the sci-fi hype surrounding AI and quantum computing to build real-world applications that benefit business and society.
• “The Future of Social” with Bluesky CEO Jay Graber – hear from a long-time social media strategist about her plans for an open and decentralized standard for social media.
• “Turning Science Fiction to Science Fact” featuring Colossal Bioscience CEO Ben Lamm and actor Joe Manganiello – how groundbreaking technologies like gene editing, cloning, and artificial wombs are not only resurrecting extinct species but also developing crucial tools to save existing ones from disappearing.

Practical logistics: Navigating the chaos like a pro 

SXSW veterans know that preparation is everything. Here's how to move through Austin like an insider:

• Badge strategy: Your golden ticket isn't one-size-fits-all. Platinum gives you first dibs on everything, while Interactive focuses on tech. Music badges unlock the music programming, and Film badges get you into premieres. Choose wisely from the many options or go Platinum if you can swing it!
• Airport hacks: Skip the rental car counter chaos. Austin’s CapMetro Route 20 is a 35-minute bus that takes you from AUS to downtown. One ride costs $1.25, and buses run every 15 minutes.
• Accommodation secrets: Downtown hotels sold out months ago, but South Congress and East Austin offer vibrant alternatives just a quick scooter ride away. Pro move: Check VRBO for last-minute cancellations within walking distance of the convention center.
• Tech essentials: Download the SXSW GO app and start building your schedule. The in-app SXXpress Pass feature opens 24 hours before your must-see events and lets you skip the infamous lines.

Planning: Time is your most precious currency

 At SXSW, FOMO is real but avoidable. Here's how the pros maximize every minute:

• The 15/15 rule: Block 15 minutes before and after every session for travel time. Even venues that look close can take longer than expected to reach through the crowds.
• Morning magic: The 9 AM sessions have the best seat availability and often feature equally impressive speakers. Start early, then use afternoon blocks for networking and exhibitions.
• Plan for contingencies: For popular sessions have a nearby backup option ready. If the line wraps around the block 30 minutes before start time, pivot to your Plan B without hesitation.
• Strategic spacing: Never book back-to-back sessions at opposite ends of downtown. Group your day geographically: morning at the Convention Center, afternoon at nearby hotels, evening on Rainey Street.

Austin insider intel: Local knowledge that makes a difference 

The city itself is as much a part of SXSW as the conference. Navigate it like a local:

• Power meeting spots: Jo's Coffee on 2nd Street offers the perfect mix of caffeine, WiFi, and spontaneous encounters with industry leaders. For serious conversations, the Four Seasons lobby bar provides quiet corners where deals actually happen.
• Refuel stations: Skip the convention center food lines and head to the food trucks at Republic Square Park. For quick bites between sessions, Royal Blue Grocery offers grab-and-go options that won't slow you down.
• Essential Austin experiences: Even amid the conference chaos, make time for a sunrise run on the Lady Bird Lake Trail, breakfast tacos at Veracruz All Natural, or a quick dip at Barton Springs Pool to reset your creative energy.
• Weather wisdom: Austin in March is gloriously unpredictable. Pack layers, comfortable shoes that can handle rain, and sunscreen for the unexpected 85-degree days that always seem to coincide with your outdoor sessions.

After-hours magic: Where the real networking happens

When the sessions end, the real magic begins. These parties aren't just fun – they're where deals happen and careers change:

• Capital Factory House Party: Where founders meet funders over drinks and music. Pitch your idea to investors who are relaxed enough to listen! (March 8, 8 PM-1 AM)
• Coca-Cola's Sips & Sounds Music Festival: Where refreshment meets rhythm. Ring in the spring with Coca-Cola featuring 17 epic performances across two stages under the iconic Austin, TX skyline. Resale tickets are available. (March 7-8)
• The Light House: Lights Out! After Party: Where brilliance thrives after dark. Expect unexpected collaborations, craft cocktails that glow in the dark, and bass-driven sounds from surprise guest DJs. (March 8 12 PM - March 9 11:30 PM)
• Rolling Stone Future of Music 2025: Where legends meet the next wave. Experience live performances that defy genres and panel discussions with music's most influential voices. (March 11-14, 6:30 PM to 12:00 AM)

Innovation playground: Hands-on experiences

Hearing about the future is great, but touching the future is better. The Exhibition Hall lets you experience innovation firsthand. Don't miss the SXSW Creative Experience Exhibition Hall, where you can test drive cutting-edge VR/AR experiences, interact with AI-powered art installations, and witness live robot demonstrations. 

Perfect for gathering inspiration and seeing tomorrow's technology today!

Are you ready to make the most of SXSW? Before you go, catch up on the latest technology in the AI category on G2.