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Featured

How G2 Remains Committed to Authentic Reviews in an Age of AI

It’s clear that AI is here to stay, with many of us (myself included) using AI to help us increase...

by Marty Duffy

Featured

What Happens When Employees Become Your Biggest Brand Ambassadors?

Remember when the biggest PR crisis was a typo in a press release? Those days feel charmingly...

by Tanushree Verma

Marketing

I Found the Best Digital Experience Platforms (DXP) for 2025

As marketers, we’re not just launching campaigns; we’re shaping how people experience a brand at...

by Harshita Tewari

Cyber Security

Identity Theft Statistics: 10 Key Data Points to Know in 2025

Imagine checking your bank account and finding it empty, or seeing social media posts you never...

by Sagar Joshi

Tech

14 Largest IPOs In History That Made Global Headlines

Some companies didn’t just ring the bell; they set off fireworks when they went for their initial...

by Sagar Joshi

Tech

Best Digital Asset Management Software for 2025 | Expert Reviews & Comparison

Managing a growing pile of images, videos, documents, and other digital content can quickly become...

by Soundarya Jayaraman

Featured

Why No One’s Replying to Your Sales Emails: DemandJen's Outreach Tips [+ Video]

Most sales outreach fails. Not because reps aren’t trying hard enough, but because they’re saying...

by Alexandra Vazquez

My 8 Picks for the Best Workforce Management Software

I’ve never had to build a shift schedule, approve PTO, or chase someone down because they forgot to...

by Harshita Tewari

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Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

by Soundarya Jayaraman

Design

What Is Graphic Design? A Beginner's Guide for 2025

Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...

by Jordan Wahl

Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul

Design

6 Best Civil Engineering Design Software I Evaluated

You might not believe this, but I was a civil engineer before I became an SEO content specialist.

by Devyani Mehta

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

by G2 Staff

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

by Ashley Lipman

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

by Prajnadip Pal

View All Design

Marketing

I Found the Best Digital Experience Platforms (DXP) for 2025

As marketers, we’re not just launching campaigns; we’re shaping how people experience a brand at...

by Harshita Tewari

Marketing

I Tested G2's 10 Best Marketing Automation Tools: My Review

As a marketer, I’ve often found myself buried under manual workflows—sending follow-up emails,...

by Devyani Mehta

Marketing

The Best Lead Intelligence Software? I’ve Got 7 Picks

I don’t pull lead lists, but I know when they’re broken.

by Harshita Tewari

Marketing

What’s The Growth Rate of Mobile Marketing? Statistics for 2025

With the increasing number of smartphone users, mobile marketing and advertising are growing at a...

by Sagar Joshi

Marketing

5 Best Online Community Management Software I’d Recommend

I used to think building a community just meant “posting consistently” and praying someone...

by Soundarya Jayaraman

Marketing

3 Million Strong: G2's Global Software Review Revolution

We’ve done it again!

by Marty Duffy

Marketing

7 Best A/B Testing Tools I Trust to Boost Conversions

When you work in marketing, you're constantly making decisions that could go either way. Should...

by Soundarya Jayaraman

Marketing

8 Best Influencer Marketing Software: My Top Picks

As brands strive to build product visibility in a tough market, it's still hard to think through...

by Shreya Mattoo

Marketing

My 5 Picks After Testing the Best Customer Loyalty Software

If there's one thing working in marketing has taught me, it's that keeping existing customers...

by Harshita Tewari

View All Marketing

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

by Harshita Tewari

Sales

10 Best Sales Engagement Software I Tested for Closing Faster

My days were 36 hours when I was a part of a sales team.

by Shreya Mattoo

Contributor Network

How to Create an Effective Product-led SaaS Pricing Strategy

Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS.

by Bryan Belanger

Sales

What Is CPQ? How It Helps Businesses Sell Smarter

Every sales rep knows that their work with customers is never really over. Even after they agree to...

by Mary Clare Novak

Sales

My Take On The 10 Best Sales Enablement Software

I’ve always thought sales was cool. There’s something thrilling about solving real problems,...

by Devyani Mehta

Sales

Can AI Sell? I Evaluated 8 Best AI Sales Assistant Software

I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...

by Sudipto Paul

Contributor Network

The RevOps Guide to Revenue Growth on Cloud Marketplaces

Before rush hour became a national pastime, cars were luxuries reserved for the rich. That changed...

by Arijit Bose

Sales

Call Me Impressed: 8 Inbound Call Tracking Software I Evaluated

I watched it happen in real-time.

by Sudipto Paul

Contributor Network

What’s Next in B2B Sales? Top Trends That Will Change Everything

For today’s sales pros, staying ahead isn’t just about keeping up with trends. It’s about actively...

by Ling Koay

View All Sales

Productivity

I Tried 10 Best Free Task Management Software: My Review

Whether I’m juggling multiple projects, keeping up with coursework, or just trying to keep my life...

by Washija Kazim

Productivity

My Honest Review Of The Top 10 Best Text Editors

In college, I used to think creating something meaningful in tech required superhero-level...

by Devyani Mehta

Productivity

I Tested the 9 Best Calendar Apps: My Honest Review

The constant juggling of work tasks, personal events, and last-minute changes often left me feeling...

by Devyani Mehta

Productivity

8 Best PDF Editors I Found After Testing 20 Tools

I’ve had my fair share of battles with PDFs.

by Sudipto Paul

Productivity

Struggling to Study? I Reviewed 5 Best Study Tools That Help

There are two types of people in this world: those who can sit down, focus, and absorb information...

by Tanuja Bahirat

Productivity

My Honest Review of 9 Best Remote Desktop Software for 2025

Remote desktop software has been my go-to tool for years, whether I’m figuring out why my parents’...

by Sudipto Paul

Productivity

6 Dropbox Alternatives I Now Use Instead of Cloud Apps

When I started my fractional content marketing, I relied on Dropbox as a storage solution. It was...

by Sagar Joshi

Productivity

What Is Data Storage? Types, Trends, and Solutions

Filing cabinets are obsolete. So are storage silos and reactive backup plans.

by Samudyata Bhat

Contributor Network

OKR Retrospectives: A Deep Dive Into Effective Goal Setting and Review

OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies...

by Senthil Rajagopalan

View All Productivity

Cyber Security

Identity Theft Statistics: 10 Key Data Points to Know in 2025

Imagine checking your bank account and finding it empty, or seeing social media posts you never...

by Sagar Joshi

Tech

14 Largest IPOs In History That Made Global Headlines

Some companies didn’t just ring the bell; they set off fireworks when they went for their initial...

by Sagar Joshi

Tech

Best Digital Asset Management Software for 2025 | Expert Reviews & Comparison

Managing a growing pile of images, videos, documents, and other digital content can quickly become...

by Soundarya Jayaraman

Low-Code Development Platforms

I Evaluated the 6 Best Low Code Development Platforms

When I first heard about low-code development, I assumed it was just another buzzword, something...

by Tanuja Bahirat

Tech

File Chaos? I Tested Best Cloud Content Collaboration Software

I can’t stand digital clutter.

by Washija Kazim

Tech

7 Best Free AI Chatbots I’ve Tried (and Loved!) for 2025

I have been following some of the best AI chatbots space ever since ChatGPT made a stunning debut...

by Soundarya Jayaraman

Tech

Sell Smarter: 10 Best Sales Intelligence Software I Recommend

Early in my career, I worked with a small D2C company with a great product and a motivated team....

by Devyani Mehta

5 Best PRM Software I Recommend for 2025

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