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The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]
Featured

The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]

There's a quiet revolution happening in the digital world, and it's being led by people with usernames like u/CatLover47 and...

by Tanushree Verma
Brand Is Getting A “Rebrand” — Thank You, AI!
Featured

Brand Is Getting A “Rebrand” — Thank You, AI!

Brand is having a glow-up, and AI is the glam team behind it.

by Kamaljeet Kalsi
How AI Overviews Are Quietly Rewriting the Rules of Search
Featured

How AI Overviews Are Quietly Rewriting the Rules of Search

“Previously, my SEO strategy focused on high-search-volume keywords,”...

by Sidharth Yadav
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I Evaluated G2's 7 Best Conversation Intelligence Software

Sales

I Evaluated G2's 7 Best Conversation Intelligence Software

You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...

by Harshita Tewari
9 Best Sales Performance Management Software (2025 Edition)

Sales

9 Best Sales Performance Management Software (2025 Edition)

Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...

by Harshita Tewari
I Evaluated 7 Best iPaaS Software in 2025: Top Winners

I Evaluated 7 Best iPaaS Software in 2025: Top Winners

As a marketer, I work extensively with multiple cloud-native applications, and my workflow often...

by Shreya Mattoo
6 Top CPaaS Providers for Tech Companies in 2025

Tech

6 Top CPaaS Providers for Tech Companies in 2025

Tech companies like yours must move smart today to meet customers’ expectations of instant,...

by Sudipto Paul
5 Best RMM Software Picks I’d Hand to MSPs and IT teams

Tech

5 Best RMM Software Picks I’d Hand to MSPs and IT teams

I’ve seen post after post from sysadmins, solo IT pros, and managed service providers (MSPs) asking...

by Soundarya Jayaraman
Trade Shows in 2025: Why They Still Matter for Your Business

Marketing

Trade Shows in 2025: Why They Still Matter for Your Business

Digital marketing is noisy. Algorithms change weekly. And good leads? They’re getting harder and...

by Holly Landis
How to Write a Contract: Templates, Tips, and Mistakes to Avoid

Legal

How to Write a Contract: Templates, Tips, and Mistakes to Avoid

In simple terms, a contract is a promise (but one that can carry serious legal weight).

by Mary Clare Novak
What Is Database Security? Key Threats and Best Practices

Tech

What Is Database Security? Key Threats and Best Practices

Here’s a number that should make every IT leader sit up straight: the average cost of a data breach...

by Holly Landis
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The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

by Soundarya Jayaraman
What Is Graphic Design? A Beginner's Guide for 2025

Design

What Is Graphic Design? A Beginner's Guide for 2025

Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...

by Jordan Wahl
G2 Data Reveals How Non-Designers Are Taking Over Canva

Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul
6 Best Civil Engineering Design Software I Evaluated

Design

6 Best Civil Engineering Design Software I Evaluated

You might not believe this, but I was a civil engineer before I became an SEO content specialist.

by Devyani Mehta
My 9 Best Graphic Design Software Picks for Stunning Designs

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari
What is UX? A Deep Dive into UX Design Best Practices

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

by G2 Staff
8 Best Photo Editing Software I’ve Tested and Truly Recommend

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari
What Is Brand Identity? How To Create A Strong Brand Identity

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

by Ashley Lipman
30+ Graphic Design Statistics You Should Know in 2025

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

by Prajnadip Pal
View All Design
Trade Shows in 2025: Why They Still Matter for Your Business

Marketing

Trade Shows in 2025: Why They Still Matter for Your Business

Digital marketing is noisy. Algorithms change weekly. And good leads? They’re getting harder and...

by Holly Landis
What Is Mass Marketing? How It Works and Why It Matters

Marketing

What Is Mass Marketing? How It Works and Why It Matters

Ever wonder why some brands feel everywhere, from your morning news feed to the billboard you pass...

by Soundarya Jayaraman
5 Best Customer Communications Management Software I Like

Marketing

5 Best Customer Communications Management Software I Like

I’ve spoken with enough CX leaders, marketers, and ops folks to know one thing: managing customer...

by Soundarya Jayaraman
What Is Asynchronous Communication? Pros, Cons, and Tools

Marketing

What Is Asynchronous Communication? Pros, Cons, and Tools

Finding effective ways to communicate can be a real challenge, especially when teams span cities,...

by Holly Landis
What Is Ordinal Data? Definition, Examples, and Business Uses

Contributor Network

What Is Ordinal Data? Definition, Examples, and Business Uses

Tracking and interpreting customer data starts with understanding how to categorize it using ...

by Alex Birkett
What Is Network Marketing? Meaning, Types, and History

Marketing

What Is Network Marketing? Meaning, Types, and History

Do you remember those Tupperware and Pampered Chef parties your mom would host when you were...

by Derek Doeing
What Is Omnichannel Marketing? Definition, Benefits, and Tools

Marketing

What Is Omnichannel Marketing? Definition, Benefits, and Tools

Ever added something to your Amazon cart on your phone, then finished the purchase on your laptop...

by Alyssa Towns
I Found the Best Digital Experience Platforms (DXP) for 2025

Marketing

I Found the Best Digital Experience Platforms (DXP) for 2025

As marketers, we’re not just launching campaigns; we’re shaping how people experience a brand at...

by Harshita Tewari
I Tested G2's 10 Best Marketing Automation Tools: My Review

Marketing

I Tested G2's 10 Best Marketing Automation Tools: My Review

As a marketer, I’ve often found myself buried under manual workflows—sending follow-up emails,...

by Devyani Mehta
View All Marketing
I Evaluated G2's 7 Best Conversation Intelligence Software

Sales

I Evaluated G2's 7 Best Conversation Intelligence Software

You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...

by Harshita Tewari
9 Best Sales Performance Management Software (2025 Edition)

Sales

9 Best Sales Performance Management Software (2025 Edition)

Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...

by Harshita Tewari
How to Write a Contract: Templates, Tips, and Mistakes to Avoid

Legal

How to Write a Contract: Templates, Tips, and Mistakes to Avoid

In simple terms, a contract is a promise (but one that can carry serious legal weight).

by Mary Clare Novak
Dial Smarter With My 7 Best Auto Dialer Software Picks

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

by Harshita Tewari
10 Best Sales Engagement Software I Tested for Closing Faster

Sales

10 Best Sales Engagement Software I Tested for Closing Faster

My days were 36 hours when I was a part of a sales team.

by Shreya Mattoo
How to Create an Effective Product-led SaaS Pricing Strategy

Contributor Network

How to Create an Effective Product-led SaaS Pricing Strategy

Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS.

by Bryan Belanger
What Is CPQ? How It Helps Businesses Sell Smarter

Sales

What Is CPQ? How It Helps Businesses Sell Smarter

Every sales rep knows that their work with customers is never really over. Even after they agree to...

by Mary Clare Novak
My Take On The 10 Best Sales Enablement Software

Sales

My Take On The 10 Best Sales Enablement Software

I’ve always thought sales was cool. There’s something thrilling about solving real problems,...

by Devyani Mehta
Can AI Sell? I Evaluated 8 Best AI Sales Assistant Software

Sales

Can AI Sell? I Evaluated 8 Best AI Sales Assistant Software

I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...

by Sudipto Paul
View All Sales
How to Build a Workforce Planning Strategy That Works

Productivity

How to Build a Workforce Planning Strategy That Works

Your business is evolving fast, but is your team built for what’s coming next?

by Harshita Tewari
22 Out-of-Office Message Templates (+How to Write One)

Productivity

22 Out-of-Office Message Templates (+How to Write One)

Ever wish you could disappear from your inbox without feeling guilty about it?

by Soundarya Jayaraman
What Is Escrow? Types, Benefits and Best Practices

Productivity

What Is Escrow? Types, Benefits and Best Practices

Buying a home isn't just a financial decision; it’s a major life milestone.

by Shreya Mattoo
Direct Deposit Explained: How It Works, Benefits, and Setup

Productivity

Direct Deposit Explained: How It Works, Benefits, and Setup

Nobody enjoys standing in line at the bank with a paper check in hand, just to access their...

by Mara Calvello
What Is Mediation? How It Works and Why It Matters

Productivity

What Is Mediation? How It Works and Why It Matters

Imagine finalizing a pivotal business deal and the paperwork slips through the cracks. You’re...

by Mary Clare Novak
6 Dropbox Alternatives I Now Use Instead of Cloud Apps

Productivity

6 Dropbox Alternatives I Now Use Instead of Cloud Apps

When I started my fractional content marketing, I relied on Dropbox as a storage solution. It was...

by Sagar Joshi
I Tried 10 Best Free Task Management Software: My Review

Productivity

I Tried 10 Best Free Task Management Software: My Review

Whether I’m juggling multiple projects, keeping up with coursework, or just trying to keep my life...

by Washija Kazim
My Honest Review Of The Top 10 Best Text Editors

Productivity

My Honest Review Of The Top 10 Best Text Editors

In college, I used to think creating something meaningful in tech required superhero-level...

by Devyani Mehta
I Tested the 9 Best Calendar Apps: My Honest Review

Productivity

I Tested the 9 Best Calendar Apps: My Honest Review

The constant juggling of work tasks, personal events, and last-minute changes often left me feeling...

by Devyani Mehta
View All Productivity
6 Top CPaaS Providers for Tech Companies in 2025

Tech

6 Top CPaaS Providers for Tech Companies in 2025

Tech companies like yours must move smart today to meet customers’ expectations of instant,...

by Sudipto Paul
5 Best RMM Software Picks I’d Hand to MSPs and IT teams

Tech

5 Best RMM Software Picks I’d Hand to MSPs and IT teams

I’ve seen post after post from sysadmins, solo IT pros, and managed service providers (MSPs) asking...

by Soundarya Jayaraman
What Is Database Security? Key Threats and Best Practices

Tech

What Is Database Security? Key Threats and Best Practices

Here’s a number that should make every IT leader sit up straight: the average cost of a data breach...

by Holly Landis
7 Best Employee Intranet Tools I Evaluated Using G2 Data

Tech

7 Best Employee Intranet Tools I Evaluated Using G2 Data

With the rapid transformation of the corporate industry over the past years, businesses are still...

by Shreya Mattoo
Passwordless Authentication: Secure Access Without Passwords

Contributor Network

Passwordless Authentication: Secure Access Without Passwords

Passwordless authentication isn’t just a futuristic idea anymore; it’s becoming essential for...

by Shimrit Tzur-David
K-Nearest Neighbor (KNN) Algorithm: Use Cases and Tips

Tech

K-Nearest Neighbor (KNN) Algorithm: Use Cases and Tips

You don’t need to be an ML expert to forecast effectively. With K-nearest neighbor (KNN), you can...

by Amal Joby
What Is Unified Communications? Key Benefits and Use Cases

Contributor Network

What Is Unified Communications? Key Benefits and Use Cases

Today’s teams are more connected.

by Sam O'Brien
10 Biggest IT Outages in History: Who Pulled the Plug?

Tech

10 Biggest IT Outages in History: Who Pulled the Plug?

Modern business continuity hinges on the reliability of technology.

by Sagar Joshi
I Compared 20+ Tools to Find 6 Best Analytics Platforms

Tech

I Compared 20+ Tools to Find 6 Best Analytics Platforms

If you’ve ever tried picking an analytics platform, you know it’s not as simple as finding “the...

by Soundarya Jayaraman
View All Tech

Curated Content

5 Stages of Small Business Growth: How to Fuel Your Success

Management

5 Stages of Small Business Growth: How to Fuel Your Success

Turning a small business into a larger one is a huge undertaking – one that isn’t always replicable...

Scott Turner photo by Scott Turner
The Ultimate Guide to Business Process Outsourcing (BPO)

Marketing

The Ultimate Guide to Business Process Outsourcing (BPO)

Leaders are continually exploring avenues to boost efficiency and minimize operational costs. One...

Daniel Corin Stig photo by Daniel Corin Stig
Sales Playbook: How to Create One (+Free Template)

Sales

Sales Playbook: How to Create One (+Free Template)

When presented with a task, our first thought is to explore options for the best approach.

Mary Clare Novak photo by Mary Clare Novak
How to Write an Offer Letter: Components and Template

Management

How to Write an Offer Letter: Components and Template

Getting the right hire is key for any business.

Diksha Singh photo by Diksha Singh
15 Leadership Skills That Make You A Good Leader

Management

15 Leadership Skills That Make You A Good Leader

Forget following the leader; these days, it’s all about creating your own path to success.

Lauren Pope photo by Lauren Pope
5 Stages of the Business Cycle: How to Succeed in Every Phase

Contributor Network

5 Stages of the Business Cycle: How to Succeed in Every Phase

Most businesses fail, not due to a lack of ambition or vision but because entrepreneurs often ...

Benjamin Shabat photo by Benjamin Shabat
How to Make Reviews Actionable: A Guide to Happier Customers

Marketing

How to Make Reviews Actionable: A Guide to Happier Customers

Never underestimate the power of acknowledgment.

Mara Calvello photo by Mara Calvello
The Impact of Online Reviews and the Statistics to Prove It

Featured

The Impact of Online Reviews and the Statistics to Prove It

Businesses need money to survive. And in the era of technology, it seems that every company has a...

Mara Calvello photo by Mara Calvello
The Importance of Online Review Quantity for Businesses

Tech

The Importance of Online Review Quantity for Businesses

“Less is more" can apply to a lot of things in life, but not when it comes to collecting online...

Mara Calvello photo by Mara Calvello

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