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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
If there’s one thing working cross-functionally has taught me, it’s that secure access isn’t just a...
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by Tanuja Bahirat
Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens.
by Harshita Tewari
If you’re leading a marketing team, you already know what disorganization costs: missed deadlines,...
by Tanuja Bahirat
When I first learned statistics in high school, it felt like piecing together a puzzle: manually...
by Sudipto Paul
As the pace of innovation accelerates, go-to-market (GTM) leaders are rewriting their playbooks at...
by Sydney Sloan
Security compliance isn’t simple. Between SOC 2 reports, ISO 27001 audits, and GDPR requirements,...
by Harshita Tewari
Circa 2019, I remember talking to C-suite leaders in the pre-AI era, and their biggest concern was,...
by Kamaljeet Kalsi
Choosing the right AI voice assistant in 2025 isn’t just about convenience — it’s about finding the...
by Tanuja Bahirat
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Ever try describing a color to someone? “It’s kind of like mustard, but warmer? Not quite gold, but...
by Harshita Tewari
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
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by Devyani Mehta
I still remember scrolling through my feed last year and realizing how fast the visual world was...
by Soundarya Jayaraman
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
by Devyani Mehta
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
A teacher crafting lesson plans.
by Sudipto Paul
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
by G2 Staff
Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens.
by Harshita Tewari
If you’re leading a marketing team, you already know what disorganization costs: missed deadlines,...
by Tanuja Bahirat
As the pace of innovation accelerates, go-to-market (GTM) leaders are rewriting their playbooks at...
by Sydney Sloan
I don’t pull lead lists, but I know when they’re broken.
by Harshita Tewari
For most marketing and growth teams, customer acquisition is the top priority. You spend time and...
by Soundarya Jayaraman
If you're serious about growing your audience on Instagram, visibility and engagement are...
by Holly Landis
Journalists don’t have time for your pitches.
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by Shreya Mattoo
In this digital age, success isn't solely determined by what you know but also by who you know.
by Hardy Desai
Some content gets clicks. Great content gets shared. But linkable content? That’s the kind people...
by Soundarya Jayaraman
Navigating sales tax compliance isn’t getting any simpler.
by Harshita Tewari
Every time I talk to someone in sales or marketing, I hear the same story: revenue feels like a...
by Soundarya Jayaraman
If there’s one thing I’ve learned working closely with sales teams, it’s this: gut instinct isn’t a...
by Soundarya Jayaraman
My days were 36 hours when I was a part of a sales team.
by Shreya Mattoo
Sales teams use a dozen tools to make sales pitches more personal — CRMs, proposal software, and...
by Rory Sadler
I watched it happen in real-time.
by Sudipto Paul
In e-commerce, price isn’t just a number, it’s a signal of value, trust, and positioning.
by Nicholas Shaw
Signing on the dotted line screams big commitment for a buyer and good news for a seller.
by Mary Clare Novak
Running a restaurant involves managing numerous moving parts—staff schedules, inventory, customer...
by Devyani Mehta
Workforce planning and development is a hot topic in every organization. However, many still...
by Blake Proberts
Board meetings are where strategy becomes action or stalls completely.
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by Audrey Quiteves
“Let's get to the root of the problem."
by Samudyata Bhat
The hardest part of a business letter isn’t knowing what it is; it’s writing one that feels...
by Shreya Mattoo
Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...
by Shreya Mattoo
Having a bad day at work is expected. Having nothing but bad days is not.
by Mara Calvello
When a company needs funding, whether to launch a new product, expand operations, or just stay...
by Harshita Tewari
Business owners have enough on their plates without also needing a law degree. From navigating...
by Holly Landis
The future of work will become increasingly agentic. Trust will be the gate to AI agent adoption in...
by Tim Sanders
Every time I talk to teams evaluating Notion, the same tension comes up: it looks incredible, but...
by Washija Kazim
If you’re here, chances are your communication workflows aren’t working anymore. Maybe your...
by Tanuja Bahirat
I set out to build a website — something clean, professional, and modern. Nothing too fancy, just a...
by Washija Kazim
There are two types of people in this world: those who see a blank spreadsheet and panic, and those...
by Washija Kazim
Your customers no longer measure your service against competitors in your industry; they measure it...
by Sagar Joshi
AI visibility platforms, like Radix or Promptwatch, have found G2 to be the most cited software...
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by Kevin Indig
3D printing is awesome, until your software turns it into a nightmare.
by Washija Kazim
It all started with a single, painfully awkward meeting.
by Washija Kazim
Many app developers think that creating an app in English is enough to reach a global audience.
by Anatoly Sharifulin
New businesses, especially in the online world, face significant struggles in getting noticed on...
by Amanda Levine
The modern workplace is evolving with economic changes, technological progression, automation, and...
by Chanakya Kyatham
Don’t believe the hype about inbound marketing replacing cold prospecting.
by Adam Goulston
Customers love the idea of a good deal, especially if it’s exclusive.
by Zsuzsa Kecsmar
When budgets are tight and you want to get the most from your members, there are countless...
by Maggie Greene
The sales funnel is a point of contention for a lot of marketers.
by Scott Miraglia
Top publishers and tech companies continue to declare protecting consumer privacy a pressing...
by Kayla Hammersmith
People are subconsciously predisposed to certain words, phrases, and patterns.
by James Riddle