Aayushi Sanghavi

Aayushi Sanghavi is a Content Marketing Specialist at G2. After graduating with a degree in communication and psychology, she found her interest in writing on the internet. She has written on topics such as Business, Tech, and SaaS and has a passion for learning about SEO along the way. Currently, she specializes in creating content in the customer service space and believes in the power it can have on conversions. She’s either reading, dancing, or exploring the city of Chicago in her free time.

Marketing

Leading Through a Downturn: Insights From CMOs at Zoominfo and Lacework

You can either drown or rise above to ride the waves.

Marketing

Why You Should Leverage Your Free G2 Profile (+ How To Get Started)

Reviews are eating the software world.

Marketing

G2 Summer Social: CMOs Turn Up the Heat on Customer-Led Growth Insights

In a sea of stakeholders, pick the customer.

Marketing

Marketing vs. Advertising: How to Spot the Difference

This is not a twinning moment.

Design

11 Best Free Floor Plan Software for 2022

Prepare to be floored.

Marketing

What Is Omnichannel Communication? Why It Matters

Consistency is the key to everything.

Sales

7 Best Practices to Handle (and Ace) Customer Interactions

For every interaction, there is an equal and opposite reaction.

Tech

The Importance of Online Review Quantity for Businesses

“Less is more,” but not when it comes to collecting online reviews.

Tech

51 Machine Learning Statistics to Get You Thinking

If machine learning were a kid in school, it would be the most brilliant and coolest student.

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