Communication Channels Your Business Needs to Succeed

Mary Clare Novak
Mary Clare Novak  |  March 13, 2019

Businesses are like relationships. They require attention, compromise, and, perhaps most importantly, effective communication.

While communicating with external clients or vendors may seem like a priority for businesses, internal communication is just as important as it increases team productivity and keeps everybody within the organization on the same page. Scheduling, reiterating goals and all other internal messages rely on the use of communication channels.

Whether it be to collaborate on a project or to alert the office that the milk is spoiled, these channels of communication are in constant use.

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Communication channels

Some communication channels are often overlooked. Not many people consider leaning over to your office mate to ask what time a meeting starts or leaving a note that the dishwasher is clean as using a communication channel. But it is! Any time information is exchanged between people, a type of communication channel is used. Period.

There are two main types of communication channels: written and oral. Each channel category includes multiple means of communication, both on and offline.

types of business communication chart

Written communication channels

Written communication is an efficient outlet for both formal and informal messages.

Whether it be an email that contains essential information about a new client, or a flier posted in the lunch room about a coworker’s birthday party, the message finds its way to the intended audience. Here are some examples of written communication channels and when to use them.

Email

The range of uses for email communication is broad. They can be used to schedule a meeting, share a file, or contact someone who is typically hard to reach over the phone, such as a client in a different time zone.

The spectrum of formality in emails is also large. Sending an email to a colleague you connect with multiple times a day might be short, sweet and informal. On the other hand, reaching out to your boss to set up salary negotiations might take on a more formal tone.

Email is convenient, but be careful with it. When using this communication channel, make sure the topic is appropriate to discuss online. Some topics, such as hiring or firing decisions, might be better to discuss in person.

Memos

Memos act as a “Heads up!” or “Don’t forget!” kind of message that addresses an entire group. Replying is not necessary, but recipients still have the ability to ask questions. Memos come in handy if a new policy or procedure is instated and the whole office is affected. They can be sent electronically or printed and posted in a communal area as daily reminders.

Instant messaging software

Coworkers can use instant messaging software for immediate communication. Less formal than an email, these messages usually get right to the point and do not include a formal greeting or salutation. Users can create groups based on topics, share files, and pin important pieces of a conversation to refer back to at a later time. The use of gifs and emojis leaves room for this type of communication channel to be fun, animated and informal. 

See the Highest-Rated Internal Communications Software →

Arguably the best thing about written communication channels is they can be referred back to when needed and the information is still directly from the source. So if the title of that new client slips your mind or if you can’t remember the time the birthday soiree starts, don’t fret! Pull up that email from your inbox or stroll on over to the lunch room to take a second look.

Oral communication channels

Oral communication channels are the most effective way to have a two-sided conversation. If feedback, questions and clarifications are inevitable, oral, or sometimes called verbal communication, might be the best bet. Here are a couple of different types of oral communication channels.

In-person meetings

Meeting in person will never go out of style. Nonverbal communication cues, like gestures and body language, are best understood while meeting face to face. In-person meetings are good for discussing sensitive topics that will result in a two-way conversation.

Phone conversations

Communicating with a colleague over the phone is another effective oral communication channel. While gestures and facial expressions cannot be seen, the intended tone can still be easily recognized. An effective phone conversation can be as quick as answering the phone, responding to or answering a question, and hanging up.

Video conferencing software

Thanks to the Internet and communication technology, people no longer have to be physically together to have a similar experience as a face to face meeting. Video conferencing services allow multiple users to “attend a meeting.” The topics discussed over this software can be the same as ones talked about in person. It just provides users with another option if being in the same place at the same time isn’t possible.

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Oral communication channels provide coworkers with a personal touch that can’t be felt when messages are written. Technology may be convenient, but nothing beats interacting with a smiling face or a friendly voice!

Let’s get communicating!

The use of effective communication channels is crucial to the success of a business. Once your business' written and oral channel skills are mastered, your internal communications should be going steady.

Upgrade your communication even more by checking out how to improve workplace communication with software! 

Mary Clare Novak
Author

Mary Clare Novak

Mary Clare Novak is a Content Marketing Associate at G2 Crowd in Chicago. A recent graduate from Indiana University, she is happy to be back working in her favorite city. In her free time, you can find her doing a crossword puzzle, making a mess in the kitchen, or socializing.