Nice to meet you.

Enter your email to receive our weekly G2 Tea newsletter with the hottest marketing news, trends, and expert opinions.

Contributor Network

OKR Retrospectives: A Deep Dive Into Effective Goal Setting and Review

OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies...

Industry Insights

AI Saving the Creative Industry? A Chat With Superside's CMO

In the creative world, burnout isn't just a buzzword — it's an epidemic. A staggering 78% of...

Construction

My Review of the 9 Best Construction Management Software

Before I became an SEO content specialist, I studied civil engineering.

Cyber Security

Big Tech’s Cybersecurity Battle Intensifies With Google’s $32B Play for Wiz

Google has agreed to buy Wiz, a New York-based cloud security company, for $32 billion in cash....

Marketing

I Tried 8 Best Customer Data Platforms in 2025: What Works?

What is the possible reason that your customer marketing isn't yielding any significant wins? I...

Legal

9 Best Legal Case Management Software for Law Firms: My Review

I’m not a lawyer, but I know that running a law firm isn’t just about winning cases. It’s about...

Sales

My Take on 10 Best Sales Engagement Software to Close Faster

My days were 36 hours when I was a part of a sales team.

Contributor Network

The 3-2-1 Backup Strategy: Your Blueprint for Data Protection Success

Data loss, no matter the cause, is a threat to organizations. The 3-2-1 backup strategy helps you...

Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

Design

What Is Visual Branding? How to Build a Cohesive Brand Image

How many people do you think wouldn’t be able to recognize Coca-Cola's logo?

Design

What is Graphic Design? A Beginner's Guide for 2024

When I walked into my Design 101 class sophomore year of college, I thought I knew everything I...

Marketing

I Tried 8 Best Customer Data Platforms in 2025: What Works?

What is the possible reason that your customer marketing isn't yielding any significant wins? I...

Marketing

11 Essential Brand Elements to Build a Strong Identity

Building a memorable brand goes far beyond having a beautiful logo or a catchy slogan. It involves...

Marketing

Cold Emails That Convert: Proven Strategies for Success

Cold email outreach isn’t for the faint of heart. It requires grit, fortitude, persistence, and...

Marketing

What’s The Growth Rate of Mobile Marketing? Statistics for 2025

With the increasing number of smartphone users, mobile marketing and advertising is growing at a...

Marketing

Tried and Tested: G2 Superusers Reveal Top Marketing Tools

As the community manager at G2, I’m always inspired by the insights shared by our vibrant community...

Marketing

What Is Account-Based Marketing (ABM)? A B2B Guide

Would you rather be addressed as “Hey there” or your name?

Marketing

My Honest Review of the 7 Best Affiliate Marketing Software

I’ve been working in content marketing for over four years, and in that time, I’ve had the chance...

Contributor Network

What Is A/B Testing? Types, Examples, and Benefits

Growth requires change.

Contributor Network

Is It the End of SaaS As We Know It?

Something big is happening in the software world. The comfortable, predictable world of annual ...

Sales

My Take on 10 Best Sales Engagement Software to Close Faster

My days were 36 hours when I was a part of a sales team.

Sales

Can AI Sell? I Tested 8 Best AI Sales Assistant Software

I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...

Contributor Network

The RevOps Guide to Revenue Growth on Cloud Marketplaces

Before rush hour became a national pastime, cars were luxuries reserved for the rich. That changed...

Sales

Call Me Impressed: 8 Inbound Call Tracking Software I Dialed

I watched it happen in real-time.

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

Contributor Network

What’s Next in B2B Sales? Top Trends That Will Change Everything

For today’s sales pros, staying ahead isn’t just about keeping up with trends. It’s about actively...

Sales

70 Sales Enablement Statistics for 2025 That’ll Blow Your Mind

For sales teams, the ideal customer journey is a never-ending pursuit.

Contributor Network

Upselling and Cross-Selling: What Makes Them Unique?

When searching for new prospects, it’s easy to overlook the potential of customers already in your...

Contributor Network

How to Use Product Recommendation Emails to Boost Your E-Commerce Sales

Have you ever received an email mentioning that one thing you’ve been seeking for weeks? You might...

Contributor Network

OKR Retrospectives: A Deep Dive Into Effective Goal Setting and Review

OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies...

Contributor Network

How L&D Events Foster a Culture of Continuous Learning and Growth

Let's be honest — corporate training has a pretty bad reputation. The words alone might conjure...

Productivity

Struggling to Study? I Reviewed 5 Best Study Tools That Help

There are two types of people in this world: those who can sit down, focus, and absorb information...

Productivity

7 Best Visitor Management Software I Checked Out in 2025

Until we gain supernatural powers to reveal human identities, we run the risk of allowing...

Productivity

9 Best Freelance Websites I Use to Land Clients in 2025

"Where are all the good freelance jobs hiding?"

Productivity

My Take on the Top 10 Best Data Extraction Software

Data is the lifeblood of modern decision-making, but let’s face it—extracting meaningful...

Productivity

I Tested 7 Best Note Taking Apps: Here’s My Hands-On Review!

I’ve always been a note-taker. Whether it’s a quick grocery list, a random idea I don’t want to...

Productivity

7 Best Hotel Management Software: My Honest Review

Managing hotel operations is no small feat—coordinating bookings, guest requests, staff schedules,...

Productivity

My Honest Review Of The Top 10 Best Text Editors

In college, I used to think creating something meaningful in tech required superhero-level...

Contributor Network

The 3-2-1 Backup Strategy: Your Blueprint for Data Protection Success

Data loss, no matter the cause, is a threat to organizations. The 3-2-1 backup strategy helps you...

Tech

The 7 Best Free Online Fax Services I Tried (2025)

I never thought I’d need to send a fax in 2025.

Tech

I Tried The Best Marketing Analytics Tools: Here’s My Review

I’ve been working in content marketing for several years now, experimenting with everything from...

Tech

What Is Microservices Architecture? (+The Why and How)

Did you know why Netflix migrated from monolithic to microservices architecture? To scale.

Contributor Network

Boosting Efficiency: The Role of AI in Capital Program Management

Artificial intelligence (AI) is transforming industries globally, yet the construction sector —...

Contributor Network

How To Build an Accounts Receivable Automation Business Case

Imagine a growing business constantly extending free credit to customers but lacking the systems to...

Tech

12 Best Free Writing Software I Tested (and Tips for You)

I know writing can be hard. Or easy and fun. Or fun and hard.

Contributor Network

Using AI to Improve KPIs for Alignment and Clarity

Key performance indicators (KPIs) are the backbone of effective organizational performance...

Marketing

My Honest Review of the 7 Best Affiliate Marketing Software

I’ve been working in content marketing for over four years, and in that time, I’ve had the chance...

Contributor Network

What Is Data Fabric? Exploring an Emerging Technology

Data fabric is a new enterprise data solution, and the first real evolution of data since the...

Contributor Network

How to Start Tracking Your Customer Experience Metrics

You can’t improve if you don’t measure.

Contributor Network

13 Customer Retention Strategies to Increase Conversions

If you represent a B2C business, you’d know how challenging it is to acquire new customers.

Sales

Sales Acceleration: If You're Not First, You're Last

It’s no secret that our world is obsessed with efficiency.

Contributor Network

How to Make Money Blogging: Work Your Way to 7 Figures

We've discovered the secret to making a million dollars from blogging.

Productivity

11 Steps to a Stronger Recruitment Process and Smarter Hires

Recruiting top talent is crucial to the success of any organization.

Tech

Incident Response: How to Make Cyber Incidents Less Chaotic

All businesses inevitably face a security incident.

Productivity

Learning Experience Platforms (LXP): How to Expand Your Knowledge

It’s never too late to learn something new.

Marketing

How Does SEO Work?

Do you ever have a random question pop into your head, and you simply can’t do anything else until...

Never miss a post.

Subscribe to keep your fingers on the tech pulse.

By submitting this form, you are agreeing to receive marketing communications from G2.