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Tech

My Honest Take on 2025’s 6 Best Event Management Platforms

If I’m hosting a dinner party, I have a theme, a playlist, a guest list with RSVPs, and probably a...

by Tanuja Bahirat

Tech

I Tested Gemini vs. ChatGPT and Found the Clear Winner

You know you’re living in the future when choosing your AI sidekick feels more like deciding...

by Soundarya Jayaraman

Social Media

My Review of the 7 Best Social Media Management Tools

Here’s the thing most blog posts won’t say: a lot of “top-rated” social media management tools are...

by Harshita Tewari

Productivity

What Is Data Storage? Types, Trends, and Solutions

Filing cabinets are obsolete. So are storage silos and reactive backup plans.

by Samudyata Bhat

G2 Reach

How G2 is Transforming the Buyer Journey With AI Localization

G2 recently hosted our first-ever Reach Europe event, where c-suite executives and GTM leaders from...

by Ross Briggs

Contributor Network

How AI Knowledge Bases Enhance Self-Service, Support, and Retention

Imagine standing in a queue to order a burger, and by the time you reach the counter, the store is...

by Gowri Ramkumar

Industry Insights

SEO in the Age of AI: Expert Insights from Kevin Indig [+ Video]

SEO is no longer what it used to be.

by Alexandra Vazquez

Contributor Network

Brand Consistency: Why It Matters and How to Achieve It

Ever browsed a product on your phone, then headed to a store and instantly recognized it from how...

by Julia Schonrock

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Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

by G2 Staff

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari

Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

by Soundarya Jayaraman

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

by Ashley Lipman

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

by Prajnadip Pal

Design

What Is Visual Branding? How to Build a Cohesive Brand Image

How many people do you think wouldn’t be able to recognize Coca-Cola's logo?

by Angela Ash

Design

What is Graphic Design? A Beginner's Guide for 2024

When I walked into my Design 101 class sophomore year of college, I thought I knew everything I...

by Jordan Wahl

View All Design

Contributor Network

Brand Consistency: Why It Matters and How to Achieve It

Ever browsed a product on your phone, then headed to a store and instantly recognized it from how...

by Julia Schonrock

Contributor Network

The Ultimate Shipping Guide for Fashion & Accessories Brands

In the fashion industry, the e-commerce journey from cart to closet is just as important as the...

by Kimberley Hughes

Marketing

My Review of the 10 Best SMS Marketing Software

As a marketer, I’ve relied on email marketing tools to boost customer engagement for as long as I...

by Devyani Mehta

Contributor Network

Lead Magnets 101: Everything You Need to Know and How To Build One

Congratulations! You’ve done the hard part — your marketing efforts brought people to your website....

by Şeyma Beyazcicek

Marketing

I Tried 8 Best Customer Data Platforms in 2025: What Works?

What is the possible reason that your customer marketing isn't yielding any significant wins? I...

by Shreya Mattoo

Marketing

11 Essential Brand Elements to Build a Strong Identity

Building a memorable brand goes far beyond having a beautiful logo or a catchy slogan. It involves...

by Hannah Tow

Marketing

Cold Emails That Convert: Proven Strategies for Success

Cold email outreach isn’t for the faint of heart. It requires grit, fortitude, persistence, and...

by Sujan Patel

Marketing

What’s The Growth Rate of Mobile Marketing? Statistics for 2025

With the increasing number of smartphone users, mobile marketing and advertising is growing at a...

by Sagar Joshi

Marketing

Tried and Tested: G2 Superusers Reveal Top Marketing Tools

As the community manager at G2, I’m always inspired by the insights shared by our vibrant community...

by Brett Nehls

View All Marketing

Sales

My Take on 10 Best Sales Engagement Software to Close Faster

My days were 36 hours when I was a part of a sales team.

by Shreya Mattoo

Sales

Can AI Sell? I Tested 8 Best AI Sales Assistant Software

I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...

by Sudipto Paul

Contributor Network

The RevOps Guide to Revenue Growth on Cloud Marketplaces

Before rush hour became a national pastime, cars were luxuries reserved for the rich. That changed...

by Arijit Bose

Sales

Call Me Impressed: 8 Inbound Call Tracking Software I Dialed

I watched it happen in real-time.

by Sudipto Paul

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

by Harshita Tewari

Contributor Network

What’s Next in B2B Sales? Top Trends That Will Change Everything

For today’s sales pros, staying ahead isn’t just about keeping up with trends. It’s about actively...

by Ling Koay

Sales

70 Sales Enablement Statistics for 2025 That’ll Blow Your Mind

For sales teams, the ideal customer journey is a never-ending pursuit.

by Aayushi Sanghavi

Contributor Network

Upselling and Cross-Selling: What Makes Them Unique?

When searching for new prospects, it’s easy to overlook the potential of customers already in your...

by Yash Chawlani

Contributor Network

How to Use Product Recommendation Emails to Boost Your E-Commerce Sales

Have you ever received an email mentioning that one thing you’ve been seeking for weeks? You might...

by Martina Ďurišinová

View All Sales

Productivity

What Is Data Storage? Types, Trends, and Solutions

Filing cabinets are obsolete. So are storage silos and reactive backup plans.

by Samudyata Bhat

Contributor Network

OKR Retrospectives: A Deep Dive Into Effective Goal Setting and Review

OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies...

by Senthil Rajagopalan

Contributor Network

How L&D Events Foster a Culture of Continuous Learning and Growth

Let's be honest — corporate training has a pretty bad reputation. The words alone might conjure...

by Akanksha Kumari

Productivity

Struggling to Study? I Reviewed 5 Best Study Tools That Help

There are two types of people in this world: those who can sit down, focus, and absorb information...

by Tanuja Bahirat

Productivity

7 Best Visitor Management Software I Checked Out in 2025

Until we gain supernatural powers to reveal human identities, we run the risk of allowing...

by Shreya Mattoo

Productivity

9 Best Freelance Websites I Use to Land Clients in 2025

"Where are all the good freelance jobs hiding?"

by Soundarya Jayaraman

Productivity

My Take on the Top 10 Best Data Extraction Software

Data is the lifeblood of modern decision-making, but let’s face it—extracting meaningful...

by Devyani Mehta

Productivity

I Tested 7 Best Note Taking Apps: Here’s My Hands-On Review!

I’ve always been a note-taker. Whether it’s a quick grocery list, a random idea I don’t want to...

by Tanuja Bahirat

Productivity

7 Best Hotel Management Software: My Honest Review

Managing hotel operations is no small feat—coordinating bookings, guest requests, staff schedules,...

by Devyani Mehta

View All Productivity

Tech

My Honest Take on 2025’s 6 Best Event Management Platforms

If I’m hosting a dinner party, I have a theme, a playlist, a guest list with RSVPs, and probably a...

by Tanuja Bahirat

Tech

I Tested Gemini vs. ChatGPT and Found the Clear Winner

You know you’re living in the future when choosing your AI sidekick feels more like deciding...

by Soundarya Jayaraman

Contributor Network

How AI Knowledge Bases Enhance Self-Service, Support, and Retention

Imagine standing in a queue to order a burger, and by the time you reach the counter, the store is...

by Gowri Ramkumar

Tech

8 Best VoIP Providers in 2025: My Honest Review

Gone are the days when traditional phone calls were the medium of communication. Most businesses...

by Shreya Mattoo

Contributor Network

How AI-Enhanced OCR is Transforming Logistics

Optical character recognition (OCR) was simply about reading text off an image. But now, with AI in...

by Zoha Shahzad

Tech

What Is a Network Security Key? How to Find and Fix It

Your Wi-Fi’s acting up, and suddenly your laptop wants a “network security key.” What even is that...

by Sagar Joshi

Tech

6 Best Audit Management Software I’ve Tested and Loved in 2025

I’m the kind of person who loves a well-organized system.

by Tanuja Bahirat

Tech

NVIDIA GTC Is Over: Here’s What You Need to Know

“AI is going through an inflection point,” said Jensen Huang, NVIDIA CEO, to an enormous crowd at ...

by Holly Hunt

Tech

I Tested the 9 Best ChatGPT Alternatives in a Prompt-off

On November 30, 2022, I, like millions of others, tried ChatGPT for the first time, and wow, a...

by Soundarya Jayaraman

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