It’s no surprise, then that with the popularity of crowdfunding platforms such as GoFundMe, nonprofits are turning more and more to fundraising tools that include peer-to-peer options. But, like any software, these tools can be expensive (such as pricey GoFundMe fees.) For small nonprofits just starting out, these solutions are potentially prohibitively expensive.
Luckily, there are several free fundraising software platforms available that are either completely free, only charge credit card processing fees or only take a percentage of the donations collected as their fee. As it stands, there are very few fundraising software platforms that are 100 percent free. Oftentimes, they only charge fees relative to your fundraising success. The more successful you are, the more you may need to pay.
We’ve compiled a list of 10 free fundraising platforms that do not charge initial fees to utilize them:
Best 10 free fundraising software in 2018
Fundraising Report Card
Best free fundraising software
The list we’ve outlined here includes any nonprofit software that includes fundraising features with an available free offering. They may only support one user or one project, but they’re truly free offerings. Scaling, however, will often require full investments.
These products alone have well over 200 validated user reviews on G2 Crowd as of August 23, 2018, and only represent a small portion of the 150-plus fundraising software offerings listed on our platform. Whenever possible, the products are ranked by user satisfaction score.
Image courtesy of Bloomerang
Bloomerang is a platform for nonprofits to manage their fundraising, create and design email messaging and monitor their social media profiles. Users can create profiles for each individual giver and see their donation history, engagement with your nonprofit and “generosity score.”
Lite: 0–250 records for nonprofits with up to $100k annual revenue
Grow: $19/month for 0–500 records for nonprofits with up to $250k annual revenue
Grow+: $59/month for 0–1,000 records for nonprofits with up to $250k annual revenue
0–1,000 records: $99/month
1,001–-5,000 records: $199/month
5,001–15,000 records: $299/month
15,001–25,000 records: $399/month
25,001–40,000 records: $499/month
Email design and distribution
Letters and mailings
What users like: “Bloomerang makes it easy to keep track of our donors, how much they have given, when they have given and how they are involved. It makes it super simple for anyone in the organization to get on and see how we have been communicating and what has been communicated with each individual donor. I also love how I can BCC Bloomerang on any email and they will automatically upload the email to the corresponding donor's profile.” — Bloomerang review by Lydia S.
What users dislike: “The email blast tech is solid, but a little clunky. It doesn't integrate well with how we do our newsletter on our website, but I can do it. Also, some of the reporting is difficult for me to answer specific questions. That said, the reporting is a million times better than what I've had before and so that is splitting a fine hair.” — Bloomerang review by Sarah T.
Recommendations to others considering the product: “If you're looking for a donor platform with robust reporting solutions, frequent updates and very timely support, Bloomerang is the right fit for you. If you want attractive donor pages, however, know that you'll have to build and host them yourself, as their platform's pages leave much to be desired.” — Bloomerang review by an administrator in nonprofit organization management
Image courtesy of Qgiv
Qgiv is a fundraising platform that helps users create online fundraising pages and peer-to-peer fundraising events with social fundraising pages. Users can also use a mobile device to collect in-person donations.
Free to use; Qgiv charges 3.95 percent plus 30 cents fee per transaction
Grow: $49/month and 3.95 percent plus 30 cents per transaction
Peer-to-Peer: $199/month and 4.95 percent plus 30 cents per transaction
Unlimited customizable donation forms
Customizable confirmation pages
Interactive dashboard and reporting
Social sharing on donation forms
Searchable knowledge base
What users like:
“I've used Qgiv at three different nonprofits now, and I absolutely love it! The tools are perfect for the small- to medium-sized organizations I work with, including ready-to-go forms, messages and events, PLUS great options for customization. And their customer support absolutely cannot be beat! Their support team is responsive, knowledgeable and always open to feedback for improvements.” — Qgiv review by Julie O.
What users dislike: “We like to push the limits of Qgiv, which means it can't always do exactly what we dream up, but Qgiv listens to our requests and input. They offer alternative solutions while they work toward implementing improvements.” — Qgiv review by Sarah W.
Recommendations to others considering the product: “This is not the software for you if you are needing one-time payments. Really consider your use of technology like Apple products, Square readers, and your need for recurring payments. This software does not cover all needs.” — Qgiv review by an administrator in religious institutions
Image courtesy of Qgiv
Donately is a nonprofit fundraising tool used to create fundraising web pages, embed donation forms and collect donor information. The pricing structure revolves around paying a percentage of the donations collected to the platform.
Free to use the platform, but fees are based on the amount of donations collected plus transaction fees
For donations under $100k: 3 percent fee
For donations between $100k and $1 million: 2 percent fee
For donations of more than $1 million: 1 percent fee
Customizable donation forms that embed into any CMS
What users like: “For someone that is not very "tech-y" like me, this made my job easy. It is extremely user-friendly and donor friendly as well.” — Donately review by Hannah H.
What users dislike: “I'm not a developer, so I had a couple of challenges with the styling of our donation form once it was embedded. But, again, CTO Bryan was a huge help and made sure I got it all working right.” — Donately review by a consultant in aviation & aerospace
Recommendations to others considering the product: “Make sure you understand the fees. They are not too different from others in the same industry.” — Donately review by Rodney S.
4. Fundraising Report Card
Image courtesy of Fundraising Report Card
Fundraising Report Card is a performance analytics and reporting tool designed specifically for nonprofits. The tool is built to help nonprofit administrators understand which parts of their fundraising strategy are working (and which are not) so they can recover lost donors.
Analyze up to 5,000 donations
Mini: $20/month and analyze up to 5,000 donations (with additional reports)
Small: $35/month and analyze up to 20k donations
Medium: $80/month and analyze up to 75k donations
Large: $120/month and analyze up to 500k donations
Donation growth reports
Lapsed donor reports
Donor retention reports
Average donation reports
Customize report segments
Compare donor groups
Measure campaign effectiveness
What users like: “I like data. But pulling reports into Excel to manipulate data by hand to get detailed reports on fundraising data takes forever. Fundraising Report Card integrates with our CRM [Kindful] and so now, I push a button, and 10 minutes later — I get to look at ALL of my data in so many ways along with beautiful charts ... it takes minutes to prepare detailed and professional reports for my board of directors instead of hours.” — Fundraising Report Card review by Amanda M.
What users dislike: “You need to have Excel abilities that are above average. If you lack Excel abilities the product will not work for you, hence I believe more training should be given to customers who use this product.” — Fundraising Report Card review by a user in a civic & social organization
Image courtesy of DonorBox
DonorBox is an online fundraising platform that enables nonprofits to set up online donation popup widgets for their websites. Through these widgets, donors can create monthly recurring donations or make a one-time gift. The platform can integrate with a variety of CMS systems and users can export donor data in a CSV.
Nonprofits that receive less than $1,000/month in donations only pay the card transaction fee depending on the payment service used (PayPal, for instance, is 2.2 percent plus 30 cents per transaction)
Nonprofits that receive $1,000 to $3,000/month in donations: $30 platform fee plus card transaction fees
Nonprofits that receive $3,000 to $10,000/month in donations: $100 platform fee plus card transaction fees
Embeds into websites
Accepts monthly recurring donations
Integrated employer donation matching
Accept donations on Facebook
Donation goal meters
Option to ask donors to cover processing fees
Compatible with all CMS systems
Popup donation forms
What users like: “Quick and easy to set up, no cost for small projects.” — DonorBox review by Rob L.
What users dislike: “They have Weekly, Monthly and Annual recurring options. It would be great to have a ‘Quarterly’ option (every 3 months).
“Also, they accept donations through Stripe and PayPal. Some cryptocurrency support would be great too.”
Snowball is a digital fundraising platform that allows nonprofits to create online giving pages, peer-to-peer fundraising pages and special fundraising event tools such as fundraising thermometers. Nonprofits can also collect transaction and donor data to help focus future fundraising efforts.
Basic: free except for credit card transaction fees (2.9 percent plus 30 cents) and a $199 fee for every $10,000 raised using Snowball
Premium: $499/year plus 2.5 percent plus 30 cent transaction fees
Transaction and donor data
Two-tap enabled donor list
Multi-user dashboard access
Peer-to-peer fundraising tools
What users like: “I like how personalized and simple the process is. It's quick, easy and transactions are easy to track.” — Snowball review by Martina Krystelle P.
What users dislike: “The only thing that I don't like is the length of time it takes to get paid.” — Snowball review by a user in non-profit organization management
Image courtesy of Fundly
Fundly is a crowdsourced fundraising platform that allows users to post their cause and raise money by leveraging their social network contacts. The platform is free to use, but a fee is charged for each transaction. All donation pages are hosted on the Fundly site.
Free to use, but the platform takes a 4.9 percent fee plus a 2.9 percent credit card processing fee plus 30 cents per transaction
Blog-like updates and commenting
Facebook OpenGraph integration
Import contacts and customize email templates
What users like: “Fundly allows people to raise funds with no requirements, which provides a lot of flexibility to set up different types of campaigns. They also offer some support along the way by presenting some campaign ideas. And for those who are accustomed to mobile, the experience is all mobile-optimized.” — Fundly review by an administrator in non-profit organization management
What users dislike: “Fundly, compared with other big grassroots fundraising programs, is less well known. You would have to have a lot of connections to really raise money on the website, as you don't receive a lot of exposure.” — Fundly review by Vivan M.
Image courtesy of ProcessDonation
ProcessDonation is a nonprofit fundraising tool that helps administrators create fundraising pages, organize peer-to-peer fundraising efforts and fundraise using mobile devices. Users can also organize fundraising events and create a custom or ticket-selling process. The platform is also mobile-friendly.
Standard: One donation page and standard transaction fees apply
Premium: $14.99/month billed annually or $19.99/month
Ultimate: $24.99/month billed annually or $39.99/month
DONATION Lite is the free version of the DONATION platform. Created for smaller nonprofits with limited needs, DONATION Lite helps nonprofits track donors and their donation history using a variety of reports and profiles.
Revv is a donation platform that optimizes leads by allowing users to create and manage custom fundraising pages and forms. Users can also collect donations online and create event pages to sell tickets for a fundraising event.
Free to use with a fee of 4 percent plus 30 cents per transaction
Pro: $49/month plus a fee of 4 percent plus 30 cents per transaction
Forms, petitions and surveys
Text to donate
Reporting and analytics
Next steps for selecting the best free fundraising software
Free fundraising software can be a great tool for your small or new nonprofit venture. While many of these tools aren’t free in the traditional sense, their pricing models are typical of the pricing models within the industry.
Lauren is a market research analyst focusing on the e-commerce and retail industries. Since joining G2 in July 2017, she has focused her energy on consumer-driven spaces after spending time in the vertical, design, and CAD software spheres. She graduated from the University of Chicago with a degree in English language and literature and her writing and research has been cited in publications such as Forbes, Eater, and Nasdaq.com, among others. She enjoys building and sharing her knowledge, and in her free time enjoys reading, knitting, and gaming. Her coverage areas include retail technology, e-commerce, and restaurant technology.