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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
Nano Banana, Google's breakout AI image generator, was already having a moment, and now it just got...
by Soundarya Jayaraman
Black Friday might dominate the headlines, but savvy software buyers know the real deal — Cyber...
by Washija Kazim
Black Friday is almost here, with a once-a-year chance to snag premium software at a fraction of...
by Washija Kazim
For years, the early stages of B2B software evaluation followed a familiar pattern.
by Sidharth Yadav
Managing a gym isn't just about ensuring the weights are correctly racked or that classes start on...
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by Tanuja Bahirat
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
We’ve been tracking the rise of AI search and predicting its impact on the tech landscape...
by Kamaljeet Kalsi
As a marketer, surveys are a core part of what I do.
by Soundarya Jayaraman
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Ever try describing a color to someone? “It’s kind of like mustard, but warmer? Not quite gold, but...
by Harshita Tewari
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
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by Devyani Mehta
I still remember scrolling through my feed last year and realizing how fast the visual world was...
by Soundarya Jayaraman
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
by Devyani Mehta
Before fonts, filters, or Figma, there were cave walls. From charcoal sketches deep in prehistoric...
by Holly Landis
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
As a marketer, surveys are a core part of what I do.
by Soundarya Jayaraman
Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens.
by Harshita Tewari
If you’re leading a marketing team, you already know what disorganization costs: missed deadlines,...
by Tanuja Bahirat
Modern mobile marketing, powered by mobile advertising software, has changed how businesses reach...
by Jagmeet Singh
As the pace of innovation accelerates, go-to-market (GTM) leaders are rewriting their playbooks at...
by Sydney Sloan
Do you ever drive to a different part of town and say to yourself, “Wow, gas is so much more...
by Mara Calvello
Whether it’s a flash sale, a limited-time discount, or a personalized offer, SMS marketing stands...
by Harshita Tewari
I don’t pull lead lists, but I know when they’re broken.
by Harshita Tewari
Strong call to action (CTAs) don’t just cap off your marketing copy, they make or break it.
by Harshita Tewari
I’ve always thought sales was cool. There’s something thrilling about solving real problems,...
by Devyani Mehta
Navigating sales tax compliance isn’t getting any simpler.
by Harshita Tewari
Every time I talk to someone in sales or marketing, I hear the same story: revenue feels like a...
by Soundarya Jayaraman
If there’s one thing I’ve learned working closely with sales teams, it’s this: gut instinct isn’t a...
by Soundarya Jayaraman
My days were 36 hours when I was a part of a sales team.
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by Shreya Mattoo
Sales teams need more precision rather than more people.
by Harshita Tewari
If you work in any customer-facing department, you’re likely used to picking up the phone, dialing...
by Mary Clare Novak
Sales teams use a dozen tools to make sales pitches more personal — CRMs, proposal software, and...
by Rory Sadler
Data is the lifeblood of modern decision-making, but let’s face it, extracting meaningful...
by Devyani Mehta
Managing hotel operations is no small feat.
by Devyani Mehta
When I first started exploring mind mapping software, it wasn’t just about finding tools to...
by Washija Kazim
Slack is quiet. Cameras are off. Deadlines haven’t changed.
by Harshita Tewari
Running a restaurant involves managing numerous moving parts—staff schedules, inventory, customer...
by Devyani Mehta
With rapidly advancing technology and increasingly high user expectations, companies must regularly...
by Samudyata Bhat
You did everything right: crafted a great subject line, designed a compelling email, and hit...
by Tessa Smalley
Before the first pallet hits the floor, or another inefficiency eats into your margins, it’s time...
by Alexandra Vazquez
“Let's get to the root of the problem."
by Samudyata Bhat
Nano Banana, Google's breakout AI image generator, was already having a moment, and now it just got...
by Soundarya Jayaraman
Black Friday might dominate the headlines, but savvy software buyers know the real deal — Cyber...
by Washija Kazim
Black Friday is almost here, with a once-a-year chance to snag premium software at a fraction of...
by Washija Kazim
Managing a gym isn't just about ensuring the weights are correctly racked or that classes start on...
by Tanuja Bahirat
Recently, I underwent a critical customer escalation. I mentioned their product in a different way...
by Shreya Mattoo
I’ll be honest and admit right away that when AI tools like DALL-E and GPTs started popping up, I...
by Soundarya Jayaraman
Nothing frustrates network engineers more than slow internet speeds at work.
by Zack Busch
The future of work will become increasingly agentic. Trust will be the gate to AI agent adoption in...
by Tim Sanders
Every time I talk to teams evaluating Notion, the same tension comes up: it looks incredible, but...
by Washija Kazim
What if you could fill open roles with the world’s best talent rather than whoever happens to live...
by Eryn Marshall
Borrowing and lending money are something most of us do at some point in our lives. Whether it’s...
by Holly Landis
Providing excellent customer service is crucial, especially in the travel industry. Slow and...
by Frances Naguit
The role of help desks continues to expand, and now that hackers see them as potential weak links,...
by John Funk
Stuck in the confines of routine, I found myself in the same loop for the past two years.
by Liz Guhl
Consider a tech startup based in Silicon Valley. Eyeing the burgeoning markets of Southeast Asia,...
by Tom Kussmann
Remember the days of manually entering data into spreadsheets, cross-referencing paper files, and...
by Parvathy Nair
B2B buying behaviors are constantly evolving, with review sites – like G2 – playing a more pivotal...
by Palmer Houchins
Over the past several years, the rental market has continued to boom as young workers struggle to...
by Holly Landis