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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
Producing high-quality videos used to mean expensive gear, endless editing, and long turnaround...
by Soundarya Jayaraman
Navigating sales tax compliance isn’t getting any simpler.
by Harshita Tewari
The future of work will become increasingly agentic. Trust will be the gate to AI agent adoption in...
by Tim Sanders
Every time I talk to teams evaluating Notion, the same tension comes up: it looks incredible, but...
by Washija Kazim
If you’re here, chances are your communication workflows aren’t working anymore. Maybe your...
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by Tanuja Bahirat
I set out to build a website — something clean, professional, and modern. Nothing too fancy, just a...
by Washija Kazim
AI visibility platforms, like Radix or Promptwatch, have found G2 to be the most cited software...
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by Kevin Indig
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
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by Devyani Mehta
I still remember scrolling through my feed last year and realizing how fast the visual world was...
by Soundarya Jayaraman
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
by Devyani Mehta
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
A teacher crafting lesson plans.
by Sudipto Paul
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
by G2 Staff
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
For most marketing and growth teams, customer acquisition is the top priority. You spend time and...
by Soundarya Jayaraman
If you're serious about growing your audience on Instagram, visibility and engagement are...
by Holly Landis
Journalists don’t have time for your pitches.
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by Shreya Mattoo
It’s easy to tell the truth, yet in business, some brands still stretch or blur it to get attention.
by Devyani Mehta
You already know customer engagement is more than a buzzword. It’s the difference between one-time...
by Evelina Milenova
Ever launched a big announcement only for it to fall flat?
by Ninisha Pradhan
Ever feel like your best content isn’t getting the attention it deserves? You spend hours...
by Sumeet Anand
Have you ever noticed a declining trend in your landing page visits? Or an increase in product...
by Yashwathy Marudhachalam
Merely being a blip on your customer’s radar isn’t enough. In today’s crowded market, lead...
by Yashwathy Marudhachalam
Navigating sales tax compliance isn’t getting any simpler.
by Harshita Tewari
If there’s one thing I’ve learned working closely with sales teams, it’s this: gut instinct isn’t a...
by Soundarya Jayaraman
I watched it happen in real-time.
by Sudipto Paul
Quoting shouldn’t slow down your sales cycle, but for many teams, it does. Between chasing...
by Devyani Mehta
Most go-to-market teams already use demo automation software. It’s table stakes at this point. But...
by Devyani Mehta
Before you jump into buying, selling, or investing in property, it pays to speak the language of...
by Shreya Mattoo
Deals and agreements can take countless forms.
by Tanuja Bahirat
You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...
by Harshita Tewari
“Let's get to the root of the problem."
by Samudyata Bhat
The hardest part of a business letter isn’t knowing what it is; it’s writing one that feels...
by Shreya Mattoo
Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...
by Shreya Mattoo
Having a bad day at work is expected. Having nothing but bad days is not.
by Mara Calvello
When a company needs funding, whether to launch a new product, expand operations, or just stay...
by Harshita Tewari
Business owners have enough on their plates without also needing a law degree. From navigating...
by Holly Landis
What’s the difference between a high-performing team and one that constantly drops the ball? One...
by Susmita Sarma
If you're like me, your anxiety spikes every time you hit "send" on an email, especially during a...
by Derek Doeing
Your business is evolving fast, but is your team built for what’s coming next?
by Harshita Tewari
The future of work will become increasingly agentic. Trust will be the gate to AI agent adoption in...
by Tim Sanders
Every time I talk to teams evaluating Notion, the same tension comes up: it looks incredible, but...
by Washija Kazim
If you’re here, chances are your communication workflows aren’t working anymore. Maybe your...
by Tanuja Bahirat
I set out to build a website — something clean, professional, and modern. Nothing too fancy, just a...
by Washija Kazim
AI visibility platforms, like Radix or Promptwatch, have found G2 to be the most cited software...
by Kevin Indig
I don’t know about you, but I’ve lost count of how many hours I’ve wasted digging through messy...
by Soundarya Jayaraman
I never thought I’d need to send a fax in 2025.
by Soundarya Jayaraman
Managing projects has always been a core part of my work.
by Washija Kazim
Your website experiences a surge of traffic during a peak business hour. That's great, right? But,...
by Devyani Mehta
When I was younger, I distinctly remember my excitement from visiting a local gaming store to pick...
by Devin Pickell
From interstate roads to international canals, civil engineering has had a direct impact on our...
by Michael Gigante
Think of when you’re researching to a book a vacation or trip. Details about different locales and...
by Julia Manoukian
Without a doubt, SEO is one of the best non-paid ways to achieve consistent, long-term results.
by Vibin Baburajan
If you’re a music fan, chances are you know what Spotify is.
by Alexa Drake
Landing pages can be your business’s greatest boon or a complete waste of time.
by Piper Thomson
Lost mail causes stress, wastes money, and takes up time.
by Deirdre O'Donoghue
It takes more than a dream and a desire to help others run a successful nonprofit.
by Lauren Pope
