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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
As the pace of innovation accelerates, go-to-market (GTM) leaders are rewriting their playbooks at...
by Sydney Sloan
Security compliance isn’t simple. Between SOC 2 reports, ISO 27001 audits, and GDPR requirements,...
by Harshita Tewari
Circa 2019, I remember talking to C-suite leaders in the pre-AI era, and their biggest concern was,...
by Kamaljeet Kalsi
Choosing the right AI voice assistant in 2025 isn’t just about convenience — it’s about finding the...
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by Tanuja Bahirat
If there’s one thing I’ve learned watching the legal industry embrace AI, it’s that transformation...
by Harshita Tewari
Advertisers are no strangers to AI.
by Sagar Joshi
Producing high-quality videos used to mean expensive gear, endless editing, and long turnaround...
by Soundarya Jayaraman
I recently celebrated my second anniversary at G2, and it got me thinking back to my first few days...
by Harshita Tewari
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
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by Devyani Mehta
I still remember scrolling through my feed last year and realizing how fast the visual world was...
by Soundarya Jayaraman
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
by Devyani Mehta
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
A teacher crafting lesson plans.
by Sudipto Paul
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
by G2 Staff
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
As the pace of innovation accelerates, go-to-market (GTM) leaders are rewriting their playbooks at...
by Sydney Sloan
I don’t pull lead lists, but I know when they’re broken.
by Harshita Tewari
For most marketing and growth teams, customer acquisition is the top priority. You spend time and...
by Soundarya Jayaraman
If you're serious about growing your audience on Instagram, visibility and engagement are...
by Holly Landis
Journalists don’t have time for your pitches.
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by Shreya Mattoo
Some content gets clicks. Great content gets shared. But linkable content? That’s the kind people...
by Soundarya Jayaraman
It’s easy to tell the truth, yet in business, some brands still stretch or blur it to get attention.
by Devyani Mehta
You already know customer engagement is more than a buzzword. It’s the difference between one-time...
by Evelina Milenova
Ever launched a big announcement only for it to fall flat?
by Ninisha Pradhan
Navigating sales tax compliance isn’t getting any simpler.
by Harshita Tewari
Every time I talk to someone in sales or marketing, I hear the same story: revenue feels like a...
by Soundarya Jayaraman
If there’s one thing I’ve learned working closely with sales teams, it’s this: gut instinct isn’t a...
by Soundarya Jayaraman
I watched it happen in real-time.
by Sudipto Paul
Signing on the dotted line screams big commitment for a buyer and good news for a seller.
by Mary Clare Novak
Quoting shouldn’t slow down your sales cycle, but for many teams, it does. Between chasing...
by Devyani Mehta
Most go-to-market teams already use demo automation software. It’s table stakes at this point. But...
by Devyani Mehta
Before you jump into buying, selling, or investing in property, it pays to speak the language of...
by Shreya Mattoo
Workforce planning and development is a hot topic in every organization. However, many still...
by Blake Proberts
Board meetings are where strategy becomes action or stalls completely.
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by Audrey Quiteves
“Let's get to the root of the problem."
by Samudyata Bhat
The hardest part of a business letter isn’t knowing what it is; it’s writing one that feels...
by Shreya Mattoo
Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...
by Shreya Mattoo
Having a bad day at work is expected. Having nothing but bad days is not.
by Mara Calvello
When a company needs funding, whether to launch a new product, expand operations, or just stay...
by Harshita Tewari
Business owners have enough on their plates without also needing a law degree. From navigating...
by Holly Landis
What’s the difference between a high-performing team and one that constantly drops the ball? One...
by Susmita Sarma
The future of work will become increasingly agentic. Trust will be the gate to AI agent adoption in...
by Tim Sanders
Every time I talk to teams evaluating Notion, the same tension comes up: it looks incredible, but...
by Washija Kazim
If you’re here, chances are your communication workflows aren’t working anymore. Maybe your...
by Tanuja Bahirat
I set out to build a website — something clean, professional, and modern. Nothing too fancy, just a...
by Washija Kazim
There are two types of people in this world: those who see a blank spreadsheet and panic, and those...
by Washija Kazim
Your customers no longer measure your service against competitors in your industry; they measure it...
by Sagar Joshi
AI visibility platforms, like Radix or Promptwatch, have found G2 to be the most cited software...
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by Kevin Indig
3D printing is awesome, until your software turns it into a nightmare.
by Washija Kazim
It all started with a single, painfully awkward meeting.
by Washija Kazim
Learning management systems, or LMSes, are strategic investments.
by Krystal Tolani
Have you ever thought of using split testing to boost the performance of your content marketing...
by Bill Acholla
Inventory is at the core of any retail business.
by Mohammed Ali
Over the past decade, social media has become an integral part of our lives.
by Sayana Izmailova
As a B2B SaaS buyer, or even just an everyday software user, you've experienced the following...
by Benjamin Brandall
Running marketing campaigns is the main way that businesses can both communicate with their...
by Daniella Alscher
More industries and organizations are tackling the digital space to increase their offerings and...
by Asaf Darash
Always looking for ways to reduce business costs is the smartest decision a business owner can make.
by Sourodip Biswas
CSS animations are a great tool for adding interactions or layering content on a web page, but not...
by Kevin Lin