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Marketing

7 Best A/B Testing Tools I Trust to Boost Conversions

When you work in marketing, you're constantly making decisions that could go either way. Should...

by Soundarya Jayaraman

Productivity

6 Dropbox Alternatives I Now Use Instead of Cloud Apps

When I started my fractional content marketing, I relied on Dropbox as a storage solution. It was...

by Sagar Joshi

Industry Insights

Inside Financial Crimes Compliance With Finfare’s Josh Douglas

Financial crime doesn’t wait for anyone. Whether it’s fraud, money laundering, or suspicious...

by Alexandra Vazquez

seo

I Compared 6 Semrush Alternatives for SEO Workflows

As someone who’s been in the SEO game for a while, I have used Semrush for keyword research and...

by Sagar Joshi

Artificial Intelligence

G2 Review Data: The Love-Hate Reality of AI Video Generators

AI video generators are having a moment. Tools like Synthesia, Veed, HeyGen, Canva, and Colossyan...

by Sudipto Paul

Marketing

8 Best Influencer Marketing Software: My Top Picks

As brands strive to build product visibility in a tough market, it's still hard to think through...

by Shreya Mattoo

Quality Management

My Take On The 9 Best Quality Management Software Solutions

I was just about to use a skincare product sent by a brand when I received a call from their...

by Devyani Mehta

Tech

I Explored the 6 Best PLM Solutions Leading the Market Right Now

While unboxing a new shampoo tailored specifically for Indian hair types, I couldn't help but...

by Devyani Mehta

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Design

What Is Graphic Design? A Beginner's Guide for 2025

Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...

by Jordan Wahl

Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul

Design

6 Best Civil Engineering Design Software I Evaluated

You might not believe this, but I was a civil engineer before I became an SEO content specialist.

by Devyani Mehta

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

by G2 Staff

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari

Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

by Soundarya Jayaraman

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

by Ashley Lipman

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

by Prajnadip Pal

View All Design

Marketing

7 Best A/B Testing Tools I Trust to Boost Conversions

When you work in marketing, you're constantly making decisions that could go either way. Should...

by Soundarya Jayaraman

Marketing

8 Best Influencer Marketing Software: My Top Picks

As brands strive to build product visibility in a tough market, it's still hard to think through...

by Shreya Mattoo

Marketing

My 5 Picks After Testing the Best Customer Loyalty Software

If there's one thing working in marketing has taught me, it's that keeping existing customers...

by Harshita Tewari

Marketing

My 8 Picks for the Best Online Reputation Management Tools

As a marketer, I’ve come to realize that no amount of clever branding can outweigh a bad online...

by Harshita Tewari

Marketing

Courageous Marketing: Lessons from Gong's Udi Ledergor

If there’s one thing B2B marketing doesn’t need more of, it’s forgettable, safe, same-old-same-old...

by Sydney Sloan

Marketing

The Best Lead Intelligence Software? I’ve Got 7 Picks

I don’t pull lead lists, but I know when they’re broken.

by Harshita Tewari

Contributor Network

How a Marketing Automation Strategy Boosts Business ROI

Today, marketing automation isn’t just about convenience — it's the default standard for executing...

by Agnishwar Banerjee

Marketing

Overnight Shipping: Comparing USPS, UPS & FedEx

Remember Veruca Salt's unforgettable demand in Willy Wonka: “I want it now!” Today's shoppers feel...

by Deirdre O'Donoghue

Contributor Network

Brand Consistency: Why It Matters and How to Achieve It

Ever browsed a product on your phone, then headed to a store and instantly recognized it from how...

by Julia Schonrock

View All Marketing

Sales

My Take on 10 Best Sales Engagement Software to Close Faster

My days were 36 hours when I was a part of a sales team.

by Shreya Mattoo

Sales

Can AI Sell? I Evaluated 8 Best AI Sales Assistant Software

I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...

by Sudipto Paul

Contributor Network

The RevOps Guide to Revenue Growth on Cloud Marketplaces

Before rush hour became a national pastime, cars were luxuries reserved for the rich. That changed...

by Arijit Bose

Sales

Call Me Impressed: 8 Inbound Call Tracking Software I Evaluated

I watched it happen in real-time.

by Sudipto Paul

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

by Harshita Tewari

Contributor Network

What’s Next in B2B Sales? Top Trends That Will Change Everything

For today’s sales pros, staying ahead isn’t just about keeping up with trends. It’s about actively...

by Ling Koay

Sales

70 Sales Enablement Statistics for 2025 That’ll Blow Your Mind

For sales teams, the ideal customer journey is a never-ending pursuit.

by Aayushi Sanghavi

Contributor Network

Upselling and Cross-Selling: What Makes Them Unique?

When searching for new prospects, it’s easy to overlook the potential of customers already in your...

by Yash Chawlani

Contributor Network

How to Use Product Recommendation Emails to Boost Your E-Commerce Sales

Have you ever received an email mentioning that one thing you’ve been seeking for weeks? You might...

by Martina Ďurišinová

View All Sales

Productivity

6 Dropbox Alternatives I Now Use Instead of Cloud Apps

When I started my fractional content marketing, I relied on Dropbox as a storage solution. It was...

by Sagar Joshi

Productivity

What Is Data Storage? Types, Trends, and Solutions

Filing cabinets are obsolete. So are storage silos and reactive backup plans.

by Samudyata Bhat

Contributor Network

OKR Retrospectives: A Deep Dive Into Effective Goal Setting and Review

OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies...

by Senthil Rajagopalan

Contributor Network

How L&D Events Foster a Culture of Continuous Learning and Growth

Let's be honest — corporate training has a pretty bad reputation. The words alone might conjure...

by Akanksha Kumari

Productivity

Struggling to Study? I Reviewed 5 Best Study Tools That Help

There are two types of people in this world: those who can sit down, focus, and absorb information...

by Tanuja Bahirat

Productivity

I Found 5 Best Vendor Management Software You’ll Love

As a marketer, my primary focus has always been on executing creative strategies that drive...

by Devyani Mehta

Productivity

I Evaluated G2's 7 Best Visitor Management Software (2025)

Until we gain supernatural powers to reveal human identities, we run the risk of allowing...

by Shreya Mattoo

Productivity

9 Best Freelance Websites I Use to Land Clients in 2025

"Where are all the good freelance jobs hiding?"

by Soundarya Jayaraman

Productivity

My Take on the Top 10 Best Data Extraction Software

Data is the lifeblood of modern decision-making, but let’s face it—extracting meaningful...

by Devyani Mehta

View All Productivity

Tech

I Explored the 6 Best PLM Solutions Leading the Market Right Now

While unboxing a new shampoo tailored specifically for Indian hair types, I couldn't help but...

by Devyani Mehta

Tech

22 Biggest Cyber Attacks in History That Made Global Headlines

Not all history is written by humans. Some is logged by malware.

by Washija Kazim

Tech

What Google’s Q1 Earnings Reveal About the Future of Search and AI

Google’s parent company, Alphabet, reported better-than-expected Q1 2025 results on Thursday, April...

by Soundarya Jayaraman

Tech

My Honest Evaluation of 7 Best Corporate LMS Software in 2025

When I first stepped into the portals of G2, I experienced an earnest desire to learn, grow and...

by Shreya Mattoo

Tech

I Found 9 Field Service Management Tools To Be The Most Valuable

On a busy Tuesday morning, the office printer jammed, causing a backlog of tasks and frustration...

by Devyani Mehta

7 Best Identity Verification Tools I Recommend For End-to-End Security

Recently, I couldn’t log into a critical system at work, and after what felt like a hundred failed...

by Devyani Mehta

Tech

My Take on the 7 Best Board Management Software

One Monday morning, our board of directors was set to meet for a crucial strategy session. As the...

by Devyani Mehta

6 Best Restaurant POS Systems: Ranked and Reviewed (2025)

Tech

by Ankit Bhayani

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