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Featured

Key Takeaways from G2's EAB: Adapting to Changing Customer Expectations and AI Search

In a recent meeting with G2's Executive Advisory Board (EAB), our leadership team discussed...

by Godard Abel

Contributor Network

Lead Magnets 101: Everything You Need to Know and How To Build One

Congratulations! You’ve done the hard part — your marketing efforts brought people to your website....

by Şeyma Beyazcicek

Tech

I Compared, Tested & Picked: 6 Best Procure-to-Pay Software

Managing business purchases might seem simple until invoices pile up, approvals get delayed,...

by Devyani Mehta

Contributor Network

OKR Retrospectives: A Deep Dive Into Effective Goal Setting and Review

OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies...

by Senthil Rajagopalan

Industry Insights

Is AI Saving the Creative Industry? A Chat With Superside's CMO

In the creative world, burnout isn't just a buzzword — it's an epidemic. A staggering 78% of...

by Tanushree Verma

Construction

My Review of the 9 Best Construction Management Software

Before I became an SEO content specialist, I studied civil engineering.

by Devyani Mehta

Cyber Security

Google Acquires Wiz: A $32B Bet on Cybersecurity Dominance

Google just made its biggest acquisition play yet. In a $32 billion all-cash transaction, the tech...

by Sudipto Paul

Marketing

I Tried 8 Best Customer Data Platforms in 2025: What Works?

What is the possible reason that your customer marketing isn't yielding any significant wins? I...

by Shreya Mattoo

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Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

by G2 Staff

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari

Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

by Soundarya Jayaraman

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

by Ashley Lipman

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

by Prajnadip Pal

Design

What Is Visual Branding? How to Build a Cohesive Brand Image

How many people do you think wouldn’t be able to recognize Coca-Cola's logo?

by Angela Ash

Design

What is Graphic Design? A Beginner's Guide for 2024

When I walked into my Design 101 class sophomore year of college, I thought I knew everything I...

by Jordan Wahl

View All Design

Contributor Network

Lead Magnets 101: Everything You Need to Know and How To Build One

Congratulations! You’ve done the hard part — your marketing efforts brought people to your website....

by Şeyma Beyazcicek

Marketing

I Tried 8 Best Customer Data Platforms in 2025: What Works?

What is the possible reason that your customer marketing isn't yielding any significant wins? I...

by Shreya Mattoo

Marketing

11 Essential Brand Elements to Build a Strong Identity

Building a memorable brand goes far beyond having a beautiful logo or a catchy slogan. It involves...

by Hannah Tow

Marketing

Cold Emails That Convert: Proven Strategies for Success

Cold email outreach isn’t for the faint of heart. It requires grit, fortitude, persistence, and...

by Sujan Patel

Marketing

What’s The Growth Rate of Mobile Marketing? Statistics for 2025

With the increasing number of smartphone users, mobile marketing and advertising is growing at a...

by Sagar Joshi

Marketing

Tried and Tested: G2 Superusers Reveal Top Marketing Tools

As the community manager at G2, I’m always inspired by the insights shared by our vibrant community...

by Brett Nehls

Marketing

What Is Account-Based Marketing (ABM)? A B2B Guide

Would you rather be addressed as “Hey there” or your name?

by Claire Brenner

Marketing

My Honest Review of the 7 Best Affiliate Marketing Software

I’ve been working in content marketing for over four years, and in that time, I’ve had the chance...

by Tanuja Bahirat

Contributor Network

What Is A/B Testing? Types, Examples, and Benefits

Growth requires change.

by Ashley Bhalerao

View All Marketing

Sales

My Take on 10 Best Sales Engagement Software to Close Faster

My days were 36 hours when I was a part of a sales team.

by Shreya Mattoo

Sales

Can AI Sell? I Tested 8 Best AI Sales Assistant Software

I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...

by Sudipto Paul

Contributor Network

The RevOps Guide to Revenue Growth on Cloud Marketplaces

Before rush hour became a national pastime, cars were luxuries reserved for the rich. That changed...

by Arijit Bose

Sales

Call Me Impressed: 8 Inbound Call Tracking Software I Dialed

I watched it happen in real-time.

by Sudipto Paul

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

by Harshita Tewari

Contributor Network

What’s Next in B2B Sales? Top Trends That Will Change Everything

For today’s sales pros, staying ahead isn’t just about keeping up with trends. It’s about actively...

by Ling Koay

Sales

70 Sales Enablement Statistics for 2025 That’ll Blow Your Mind

For sales teams, the ideal customer journey is a never-ending pursuit.

by Aayushi Sanghavi

Contributor Network

Upselling and Cross-Selling: What Makes Them Unique?

When searching for new prospects, it’s easy to overlook the potential of customers already in your...

by Yash Chawlani

Contributor Network

How to Use Product Recommendation Emails to Boost Your E-Commerce Sales

Have you ever received an email mentioning that one thing you’ve been seeking for weeks? You might...

by Martina Ďurišinová

View All Sales

Contributor Network

OKR Retrospectives: A Deep Dive Into Effective Goal Setting and Review

OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies...

by Senthil Rajagopalan

Contributor Network

How L&D Events Foster a Culture of Continuous Learning and Growth

Let's be honest — corporate training has a pretty bad reputation. The words alone might conjure...

by Akanksha Kumari

Productivity

Struggling to Study? I Reviewed 5 Best Study Tools That Help

There are two types of people in this world: those who can sit down, focus, and absorb information...

by Tanuja Bahirat

Productivity

7 Best Visitor Management Software I Checked Out in 2025

Until we gain supernatural powers to reveal human identities, we run the risk of allowing...

by Shreya Mattoo

Productivity

9 Best Freelance Websites I Use to Land Clients in 2025

"Where are all the good freelance jobs hiding?"

by Soundarya Jayaraman

Productivity

My Take on the Top 10 Best Data Extraction Software

Data is the lifeblood of modern decision-making, but let’s face it—extracting meaningful...

by Devyani Mehta

Productivity

I Tested 7 Best Note Taking Apps: Here’s My Hands-On Review!

I’ve always been a note-taker. Whether it’s a quick grocery list, a random idea I don’t want to...

by Tanuja Bahirat

Productivity

7 Best Hotel Management Software: My Honest Review

Managing hotel operations is no small feat—coordinating bookings, guest requests, staff schedules,...

by Devyani Mehta

Productivity

My Honest Review Of The Top 10 Best Text Editors

In college, I used to think creating something meaningful in tech required superhero-level...

by Devyani Mehta

View All Productivity

Featured

Key Takeaways from G2's EAB: Adapting to Changing Customer Expectations and AI Search

In a recent meeting with G2's Executive Advisory Board (EAB), our leadership team discussed...

by Godard Abel

Tech

I Compared, Tested & Picked: 6 Best Procure-to-Pay Software

Managing business purchases might seem simple until invoices pile up, approvals get delayed,...

by Devyani Mehta

Contributor Network

The 3-2-1 Backup Strategy: Your Blueprint for Data Protection Success

Data loss, no matter the cause, is a threat to organizations. The 3-2-1 backup strategy helps you...

by Praveen E

The 7 Best Free Online Fax Services I Tried (2025)

Tech

by Tanuja Bahirat

Tech

What Is Microservices Architecture? (+The Why and How)

Did you know why Netflix migrated from monolithic to microservices architecture? To scale.

by Sagar Joshi

Boosting Efficiency: The Role of AI in Capital Program Management

Contributor Network

by Sergio Tzianos

Tech

12 Best Free Writing Software I Tested (and Tips for You)

I know writing can be hard. Or easy and fun. Or fun and hard.

by Washija Kazim

View All Tech

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