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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
I recently reviewed a funnel report for an HR tech firm that revealed a familiar, haunting pattern:...
by Sidharth Yadav
Nano Banana, Google's breakout AI image generator, was already having a moment, and now it just got...
by Soundarya Jayaraman
Black Friday might dominate the headlines, but savvy software buyers know the real deal — Cyber...
by Washija Kazim
Black Friday is almost here, with a once-a-year chance to snag premium software at a fraction of...
by Washija Kazim
For years, the early stages of B2B software evaluation followed a familiar pattern.
by Sidharth Yadav
Managing a gym isn't just about ensuring the weights are correctly racked or that classes start on...
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by Tanuja Bahirat
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
Leadership is shaped by how well a leader adapts to the people, pressures, and priorities in front...
by Axel Kuehnle
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Ever try describing a color to someone? “It’s kind of like mustard, but warmer? Not quite gold, but...
by Harshita Tewari
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
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by Devyani Mehta
I still remember scrolling through my feed last year and realizing how fast the visual world was...
by Soundarya Jayaraman
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
by Devyani Mehta
Before fonts, filters, or Figma, there were cave walls. From charcoal sketches deep in prehistoric...
by Holly Landis
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
As a marketer, surveys are a core part of what I do.
by Soundarya Jayaraman
You’re at a restaurant. The waiter points to a laminated card that says, “Scan for menu.” You...
by Harshita Tewari
Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens.
by Harshita Tewari
If you’re leading a marketing team, you already know what disorganization costs: missed deadlines,...
by Tanuja Bahirat
Modern mobile marketing, powered by mobile advertising software, has changed how businesses reach...
by Jagmeet Singh
As the pace of innovation accelerates, go-to-market (GTM) leaders are rewriting their playbooks at...
by Sydney Sloan
Do you ever drive to a different part of town and say to yourself, “Wow, gas is so much more...
by Mara Calvello
Whether it’s a flash sale, a limited-time discount, or a personalized offer, SMS marketing stands...
by Harshita Tewari
I don’t pull lead lists, but I know when they’re broken.
by Harshita Tewari
I’ve always thought sales was cool. There’s something thrilling about solving real problems,...
by Devyani Mehta
Navigating sales tax compliance isn’t getting any simpler.
by Harshita Tewari
Every time I talk to someone in sales or marketing, I hear the same story: revenue feels like a...
by Soundarya Jayaraman
If there’s one thing I’ve learned working closely with sales teams, it’s this: gut instinct isn’t a...
by Soundarya Jayaraman
My days were 36 hours when I was a part of a sales team.
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by Shreya Mattoo
Sales teams need more precision rather than more people.
by Harshita Tewari
If you work in any customer-facing department, you’re likely used to picking up the phone, dialing...
by Mary Clare Novak
Sales teams use a dozen tools to make sales pitches more personal — CRMs, proposal software, and...
by Rory Sadler
Data is the lifeblood of modern decision-making, but let’s face it, extracting meaningful...
by Devyani Mehta
Managing hotel operations is no small feat.
by Devyani Mehta
When I first started exploring mind mapping software, it wasn’t just about finding tools to...
by Washija Kazim
Slack is quiet. Cameras are off. Deadlines haven’t changed.
by Harshita Tewari
Running a restaurant involves managing numerous moving parts—staff schedules, inventory, customer...
by Devyani Mehta
With rapidly advancing technology and increasingly high user expectations, companies must regularly...
by Samudyata Bhat
You did everything right: crafted a great subject line, designed a compelling email, and hit...
by Tessa Smalley
Before the first pallet hits the floor, or another inefficiency eats into your margins, it’s time...
by Alexandra Vazquez
“Let's get to the root of the problem."
by Samudyata Bhat
Nano Banana, Google's breakout AI image generator, was already having a moment, and now it just got...
by Soundarya Jayaraman
Black Friday might dominate the headlines, but savvy software buyers know the real deal — Cyber...
by Washija Kazim
Black Friday is almost here, with a once-a-year chance to snag premium software at a fraction of...
by Washija Kazim
Managing a gym isn't just about ensuring the weights are correctly racked or that classes start on...
by Tanuja Bahirat
Recently, I underwent a critical customer escalation. I mentioned their product in a different way...
by Shreya Mattoo
Companies across industries are building and training machine learning models, but many still...
by Shreya Mattoo
I’ll be honest and admit right away that when AI tools like DALL-E and GPTs started popping up, I...
by Soundarya Jayaraman
Nothing frustrates network engineers more than slow internet speeds at work.
by Zack Busch
The future of work will become increasingly agentic. Trust will be the gate to AI agent adoption in...
by Tim Sanders
In marketing, awareness is not the goal; advocacy is.
by Jennifer Kim
Video editing is no longer limited to filmmaking.
by Washija Kazim
Everyone’s been whispering that dreaded word - recession - for at least a year. And now that we’ve...
by Jeb Dasteel
The future of SaaS lies in embedded ecosystems.
by Sara Du
It’s easy to feel optimistic when staring down that list of leads. Turning a prospect into a...
by Stephen Hoops
Email marketing enables brands to contact prospective customers regularly and create trusting...
by Maria Fintanidou
Seeing the current face of technology, Charles Babbage would be over the moon.
by Bridget Poetker
Authenticity is one of our core values at G2, so let’s lean into our authentic selves for a moment...
by Priti Patel
We're only a few months into the new year, and I'm already calling it the year of automation.
by Angela Henderson