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How G2 Remains Committed to Authentic Reviews in an Age of AI
Featured

How G2 Remains Committed to Authentic Reviews in an Age of AI

At G2, we continue to embrace artificial intelligence (AI) by finding ways to work smarter and bringing new innovations to the market...

by Sara Rossio
What Is Asset Management? Why Do Businesses Need It?
Featured

What Is Asset Management? Why Do Businesses Need It?

Assets are essential to the business equation.

by Keerthi Rangan
Will TikTok’s “Made in China” Label Cost MarTech Billions?
Marketing

Will TikTok’s “Made in China” Label Cost MarTech Billions?

In this article: TikTok's uncertain future could reshape brands’...

by Kamaljeet Kalsi
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51 Reddit Statistics to Analyze The Internet’s Front Page

Tech

51 Reddit Statistics to Analyze The Internet’s Front Page

Reddit is seen as the "front page of the internet," where you can find anything from breaking news...

by Sagar Joshi
AI Adoption in 2024: Key Trends and Insights from G2’s Survey

Tech

AI Adoption in 2024: Key Trends and Insights from G2’s Survey

We often think of artificial intelligence (AI) as a tool for automating tasks or crunching numbers....

by Soundarya Jayaraman
From Podcasts to TikToks to Blogs: Nehal Tenany’s Secrets to Creative B2B Content

Industry Insights

From Podcasts to TikToks to Blogs: Nehal Tenany’s Secrets to Creative B2B Content

Creativity is the new currency.

by Kamaljeet Kalsi
New Age Sales: LoneScale’s Alexandre Depres on Tracking Intent Signals

Industry Insights

New Age Sales: LoneScale’s Alexandre Depres on Tracking Intent Signals

Did you know that tracking career transitions could help you sell more?

by Sidharth Yadav
26 Influencer Marketing Statistics Showing Latest Trends

Tech

26 Influencer Marketing Statistics Showing Latest Trends

Social media encourages people to both create and share content.

by Sagar Joshi
Is ChatGPT Plus Worth $20/Month? What G2 Users Think

Tech

Is ChatGPT Plus Worth $20/Month? What G2 Users Think

I have been hooked on ChatGPT from day one.

by Soundarya Jayaraman
How To Leverage Qualitative Research To Unlock User Behavior

Contributor Network

How To Leverage Qualitative Research To Unlock User Behavior

User experience (UX) can make or break your brand.

by Pratyusha Guha
From Threat To Shield: Navigating the Dual Nature of AI in Cybersecurity

Contributor Network

From Threat To Shield: Navigating the Dual Nature of AI in Cybersecurity

The zero-sum game between cyber adversaries and defenders is now becoming lopsided.

by Jasmine Kharbanda
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What is Graphic Design? A Beginner's Guide for 2024

Design

What is Graphic Design? A Beginner's Guide for 2024

When I walked into my Design 101 class sophomore year of college, I thought I knew everything I...

by Jordan Wahl
Visual Storytelling: Importance, Expert Tips And Examples

Design

Visual Storytelling: Importance, Expert Tips And Examples

Paintings and potraits have always known to be tell-tales for everyone.

by Chloe West
5 Essential Design Elements for High-Impact Nonprofit Websites

Design

5 Essential Design Elements for High-Impact Nonprofit Websites

Nonprofit web design isn’t something your organization should overlook.

by Murad Bushnaq
11 Best Free Floor Plan Software for 2024

Design

11 Best Free Floor Plan Software for 2024

Prepare to be floored.

by Aayushi Sanghavi
20+ Graphic Design Statistics That You Should Know in 2024

Design

20+ Graphic Design Statistics That You Should Know in 2024

Graphic design is the essence of visual representation.

by Prajnadip Pal
Top 11 Free 3D Modeling Software in 2024

Design

Top 11 Free 3D Modeling Software in 2024

Every digital and physical production benefits from 3D models used in animation, video game...

by Samudyata Bhat
10 Best Free Interior Design Software for 2024

Design

10 Best Free Interior Design Software for 2024

Rome wasn’t built in a day, and neither are Pinterest Homes.

by Aayushi Sanghavi
13 Best Free Home Design Software in 2024

Design

13 Best Free Home Design Software in 2024

How many hours have you spent saving reference pictures and creating Pinterest boards?

by Tanuja Bahirat
16 Best Free Photo Editing Software Tools in 2024

Design

16 Best Free Photo Editing Software Tools in 2024

Capturing moments or creating them? The power is in your hands Capturing and sharing images has...

by Devyani Mehta
View All Design
How To Leverage Qualitative Research To Unlock User Behavior

Contributor Network

How To Leverage Qualitative Research To Unlock User Behavior

User experience (UX) can make or break your brand.

by Pratyusha Guha
Voice of the Customer Analytics: AI-Powered Insights for Better Business

Contributor Network

Voice of the Customer Analytics: AI-Powered Insights for Better Business

The business world is made of little experiences that shape customer centricity — a quick reply to...

by Jacob Kandathil
Integration Platforms Explained: Simplifying SaaS Development

Contributor Network

Integration Platforms Explained: Simplifying SaaS Development

Tired of the complex and endless cycle of integrations and reintegrations? Are they standing in the...

by Daniel Twigg
How to Write on Medium: Tips and Best Practices

Marketing

How to Write on Medium: Tips and Best Practices

Ever felt like your words were lost in the vast ocean of online content?

by Devin Pickell
How to Create an eBook (+Examples and Tips)

Marketing

How to Create an eBook (+Examples and Tips)

As more readers turn to digital devices for their reading experiences, ebooks have become an...

by Jordan Wahl
How to Write a Professional Email (+Free Templates)

Contributor Network

How to Write a Professional Email (+Free Templates)

One of the most efficient channels for communication, both inside and outside of an organization,...

by Alex Souchoroukof
How to Write a Business Proposal: Tips + Free Template

Contributor Network

How to Write a Business Proposal: Tips + Free Template

The purpose of starting a business is to solve a problem.

by Diksha Singh
The 8-Step Guide to Create the Perfect Marketing Automation Workflow

Contributor Network

The 8-Step Guide to Create the Perfect Marketing Automation Workflow

Ever find yourself caught in the never-ending "bureaucracy" of marketing processes? Leads slip...

by Abdul Bashid
A Beginner's Guide To Integrated Marketing Communications

Marketing

A Beginner's Guide To Integrated Marketing Communications

When I think of integration, I picture a well-oiled machine.

by Grace Pinegar
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The Role of Email Verification in Prospecting

Contributor Network

The Role of Email Verification in Prospecting

Email is one of the most powerful tools for connecting with potential customers. It allows sales...

by Aastha Shaw
How to Write a Contract: Essential Tips for Beginners

Sales

How to Write a Contract: Essential Tips for Beginners

In simple terms, a contract is a promise.

by Mary Clare Novak
How to Get Past the Gatekeeper: 10 Effective Tips

Sales

How to Get Past the Gatekeeper: 10 Effective Tips

There’s a particular character in the sales story who can effortlessly instill fear in even the...

by Mary Clare Novak
Online Ticketing: How to Drive Recurring Profits and Growth

Contributor Network

Online Ticketing: How to Drive Recurring Profits and Growth

For experience-based businesses, ticket sales are the fuel that keeps the engine running. They’re...

by Megan Harr
Social Proof Psychology for Conversions and Growth in 2024

Contributor Network

Social Proof Psychology for Conversions and Growth in 2024

Given the choice between a higher-priced product with quality reviews and a lower-priced product...

by Krunal Vaghasiya
AI in Sales: How Does It Work in Practice?

Contributor Network

AI in Sales: How Does It Work in Practice?

Since the arrival of ChatGPT in late 2022, AI has revolutionized productivity and reshaped how we...

by Luke Sandford
7 Best Practices to Handle (and Ace) Customer Interactions

Sales

7 Best Practices to Handle (and Ace) Customer Interactions

For every interaction, there is an equal and opposite reaction.

by Aayushi Sanghavi
6 B2B Sales Strategies to Stay Ahead and Win More Customers

Contributor Network

6 B2B Sales Strategies to Stay Ahead and Win More Customers

Personalizing your B2B sales strategy connects you with your customers and drives better sales.

by Manas Jha
Crafting a Winning SaaS Sales Compensation Plan

Contributor Network

Crafting a Winning SaaS Sales Compensation Plan

Selling SaaS is not a sprint; it’s a marathon.

by Sameer Sinha
View All Sales
How to Write a Resignation Letter (+ Free Template!)

Productivity

How to Write a Resignation Letter (+ Free Template!)

All good things must come to an end, but all bad things must end quicker.

by Grace Pinegar
How to Prevent Emails From Going to Spam

Contributor Network

How to Prevent Emails From Going to Spam

With billions of emails sent daily, spam filters have become increasingly sophisticated, making it...

by Tessa Smalley
How to Write a Cover Letter: Free Template, Examples, and Tips

Productivity

How to Write a Cover Letter: Free Template, Examples, and Tips

Cover letters aren't dead, but they are evolving.

by Grace Pinegar
How to Make Training Videos in 7 Easy Steps

Productivity

How to Make Training Videos in 7 Easy Steps

From bad acting to boring content, training videos can sometimes get a bad reputation.

by Mara Calvello
How to Set Up a Slack Help Desk and Improve Efficiency

Contributor Network

How to Set Up a Slack Help Desk and Improve Efficiency

Slack is changing how companies communicate with their employees and help their customers.

by Joydeep Sen Sarma
10 Free Accounting Software for Financial Reporting in 2024

Productivity

10 Free Accounting Software for Financial Reporting in 2024

Making financial reporting simple and affordable can feel like a distant dream to many small...

by Sudipto Paul
How to Run Inclusive Meetings in a Diverse Workplace

Contributor Network

How to Run Inclusive Meetings in a Diverse Workplace

Workplaces today are becoming more diverse than ever before, bringing together a rich tapestry of...

by Wendy Wang
What Is Plagiarism? Definition and How to Avoid It at All Costs

Marketing

What Is Plagiarism? Definition and How to Avoid It at All Costs

Plagiarism isn’t an academic word that disappears once you graduate.

by Rebecca Reynoso
What Is Data Storage? Types, Trends, and Solutions

Productivity

What Is Data Storage? Types, Trends, and Solutions

Filing cabinets? Out.

by Samudyata Bhat
View All Productivity
51 Reddit Statistics to Analyze The Internet’s Front Page

Tech

51 Reddit Statistics to Analyze The Internet’s Front Page

Reddit is seen as the "front page of the internet," where you can find anything from breaking news...

by Sagar Joshi
AI Adoption in 2024: Key Trends and Insights from G2’s Survey

Tech

AI Adoption in 2024: Key Trends and Insights from G2’s Survey

We often think of artificial intelligence (AI) as a tool for automating tasks or crunching numbers....

by Soundarya Jayaraman
26 Influencer Marketing Statistics Showing Latest Trends

Tech

26 Influencer Marketing Statistics Showing Latest Trends

Social media encourages people to both create and share content.

by Sagar Joshi
Is ChatGPT Plus Worth $20/Month? What G2 Users Think

Tech

Is ChatGPT Plus Worth $20/Month? What G2 Users Think

I have been hooked on ChatGPT from day one.

by Soundarya Jayaraman
From Threat To Shield: Navigating the Dual Nature of AI in Cybersecurity

Contributor Network

From Threat To Shield: Navigating the Dual Nature of AI in Cybersecurity

The zero-sum game between cyber adversaries and defenders is now becoming lopsided.

by Jasmine Kharbanda
15 Best Free Database Software for Data Management in 2024

Tech

15 Best Free Database Software for Data Management in 2024

Whether you’re a marketer or software developer, you've probably heard of “database”.

by Keerthi Rangan
Data Extraction Techniques for Modern Businesses

Contributor Network

Data Extraction Techniques for Modern Businesses

From market trends to competitor analysis to customer behavior, data drives critical decisions in...

by Arpan Jha
Fortify Your EHR Systems with AI and Blockchain

Contributor Network

Fortify Your EHR Systems with AI and Blockchain

As patient records shift from filing cabinets to online databases, everyone is looking for a...

by Gurpreet Singh Walia
The Impact of AI on B2B Buyer Journey: Key Statistics from G2

Tech

The Impact of AI on B2B Buyer Journey: Key Statistics from G2

We live in a world where software purchases are no longer driven by human intuition. AI algorithms...

by Washija Kazim
View All Tech

Curated Content

Bandwagon Advertising Basics

Marketing

Bandwagon Advertising Basics

Licking a tub of ice cream. Eating Tide Pods. Hoverboards. The cinnamon challenge.

Daniella Alscher photo by Daniella Alscher
International E-Commerce: 10 Tips From Industry Experts

Marketing

International E-Commerce: 10 Tips From Industry Experts

Looking for a simple-ish way to gain customers?

Deirdre O'Donoghue photo by Deirdre O'Donoghue
#G2Fireside Twitter Chat Roundup: Social Media + Tech

News

#G2Fireside Twitter Chat Roundup: Social Media + Tech

Welcome to our first-ever #G2Fireside Twitter Chat roundup!

Alexa Drake photo by Alexa Drake
5 Fundraising Strategies to Implement in 2019

Contributor Network

5 Fundraising Strategies to Implement in 2019

Every now and then you probably think about how much technology has changed the landscape of your...

Jay Love photo by Jay Love
How to Write an E-Commerce Return Policy That Wins Customers Over

Contributor Network

How to Write an E-Commerce Return Policy That Wins Customers Over

Online product returns are an unavoidable part of selling online.

Michael Lazar photo by Michael Lazar
What Is a Training Management System? (+How Your Business Can Benefit From Having One)

Contributor Network

What Is a Training Management System? (+How Your Business Can Benefit From Having One)

Training people is a hugely lucrative endeavor.

John Mitchell photo by John Mitchell
Independent Contractors vs. Employees: What You Need to Know

Management

Independent Contractors vs. Employees: What You Need to Know

An independent contractor and an employee may have the same job title, same wages, and the same...

Grace Pinegar photo by Grace Pinegar
MLA Format: A How-To Style Guide With Examples

Productivity

MLA Format: A How-To Style Guide With Examples

MLA format is one of many core citation styles used in academic and professional writing.

Rebecca Reynoso photo by Rebecca Reynoso
From Concerts to Content: Make Your Own Merch

Tech

From Concerts to Content: Make Your Own Merch

There's a certain childlike wonder in seeing your ideas come to life on a t-shirt.

Piper Thomson photo by Piper Thomson

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