Nice to meet you.

Enter your email to receive our weekly G2 Tea newsletter with the hottest marketing news, trends, and expert opinions.

G2 Reach

How to Stand Out on G2 in Crowded Categories: Insights from Grammarly

In 2019, there were only 21 products in the AI Writing Assistant market.

Tech

8 Best Presentation Software I Use for Stunning Slides

Creating a presentation can swing from exhilarating to downright stressful, right? From my school...

Tech

9 Best Project Management Software for 2025: My Favorites

My Take on the 10 Best Email Management Software

The constant flood of messages from different teams, clients, and projects was overwhelming....

I Tested Top 7 Encryption Software to Safeguard Digital Files

When I entered the corporate industry five years ago, I used to access the web via a local area...

G2 Reach

This is Strategy: Seth Godin’s Framework for Leaders & Strategizers

In a compelling session at G2 Reach, visionary marketing legend Seth Godin delivered a masterclass...

G2 Reach

How to Make the Most of Your G2 Profile: Key Insights from G2 Reach 2024

We all know that B2B buyers rely heavily on peer reviews and marketplace insights to inform their...

Marketing

12 Best Survey Tools I Trust for All My Survey Needs in 2025

As a marketer, surveys are a core part of what I do.

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

Design

What Is Visual Branding? How to Build a Cohesive Brand Image

How many people do you think wouldn’t be able to recognize Coca-Cola's logo?

Design

What is Graphic Design? A Beginner's Guide for 2024

When I walked into my Design 101 class sophomore year of college, I thought I knew everything I...

Design

Visual Storytelling: Importance, Expert Tips And Examples

Paintings and potraits have always known to be tell-tales for everyone.

Marketing

12 Best Survey Tools I Trust for All My Survey Needs in 2025

As a marketer, surveys are a core part of what I do.

Contributor Network

What Is a DMARC and How to Set It Up For Your Domain

If you send a lot of emails as part of your work or if you own a website domain, you need to know...

Marketing

Is Ahrefs Worth It Or Just Hype? The Real Scoop From G2 Users

Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for small...

Marketing

85+ Small Business Statistics to Know in 2025

From product refinement to cash management to restocking and replenishing inventory, the to-do list...

Marketing

70+ Amazon Statistics You Should Know in 2025

Amazon is one of the biggest e-commerce companies in the world.

Marketing

130+ Customer Retention Statistics to Check Out in 2025

What makes a successful brand? Customers.

Marketing

120+ Digital Marketing Statistics for 2025 for Online Growth

In a world where new businesses are popping up every day, brand visibility is everything.

Marketing

105+ Advertising Statistics To Inform Your Ad Strategy in 2025

Print, television, Google, Facebook, Instagram, TikTok, email, video, audio, apps, websites - the...

Marketing

What is Shopping Cart Abandonment? How to Prevent It

Abandoned carts are one of the most maddening parts of running an e-commerce business.

Contributor Network

What’s Next in B2B Sales? Top Trends That Will Change Everything

For today’s sales pros, staying ahead isn’t just about keeping up with trends. It’s about actively...

Sales

70 Sales Enablement Statistics for 2025 That’ll Blow Your Mind

For sales teams, the ideal customer journey is a never-ending pursuit.

Contributor Network

Upselling and Cross-Selling: What Makes Them Unique?

When searching for new prospects, it’s easy to overlook the potential of customers already in your...

Contributor Network

How to Use Product Recommendation Emails to Boost Your E-Commerce Sales

Have you ever received an email mentioning that one thing you’ve been seeking for weeks? You might...

Sales

SMB Sales: Guide To Achieve B2B Marketing Growth

What would you choose: working on a $1M deal for a year or having a million small or mid-size...

Sales

40+ Housing and Real Estate Statistics for 2025

The business of real estate is always changing.

Contributor Network

Breaking Bottlenecks in Business: A Guide for SaaS Companies

Do you know where the bottlenecks are in your business?

Sales

How to Generate Real Estate Leads That Convert: 7 Tips

For aspiring real estate agents, lead generation should be a primary focus.

Sales

What Is Wholesale? Understanding Its Value in Supply Chain

Ever wondered how the products you find on store shelves make their way from factories to your...

Productivity

My Honest Review Of The Top 10 Best Text Editors

In college, I used to think creating something meaningful in tech required superhero-level...

Productivity

My Review of the 9 Best Restaurant Management Software

Running a restaurant involves managing numerous moving parts—staff schedules, inventory, customer...

Productivity

I Tested the 9 Best Calendar Apps: My Honest Review

The constant juggling of work tasks, personal events, and last-minute changes often left me feeling...

Productivity

My Honest Review of 9 Best Remote Desktop Software for 2025

Remote desktop software has been my go-to tool for years, whether I’m figuring out why my parents’...

Productivity

8 Best PDF Editors I Found After Testing 20 Tools

I’ve had my fair share of battles with PDFs. This one time, I needed to edit a single typo in a PDF...

Productivity

10 Best Mind Mapping Software I Use to Organize My Ideas

When I first started exploring mind mapping software, it wasn’t just about finding tools to...

Productivity

What Is Plagiarism? Definition and How to Avoid It at All Costs

Plagiarism isn’t an academic word that disappears once you graduate. Neither is it as simple as ...

Productivity

15 Out-Of-Office Message Templates (+How to Write One)

Day in and day out, you show up to your job and work hard, so you and your team hit your goals. Now...

Contributor Network

Lab Inventory Management: How to Keep Things Organized

In the world of laboratories, precision and efficiency are absolute essentials. Yet, inventory...

Tech

8 Best Presentation Software I Use for Stunning Slides

Creating a presentation can swing from exhilarating to downright stressful, right? From my school...

Tech

9 Best Project Management Software for 2025: My Favorites

Tech

I Tried 8 Best Video Conferencing Software: Who Wins?

It all started with a single, painfully awkward meeting.

Tech

10 Best Email Tracking Software I Use for Smarter Campaigns

I live and breathe emails.

Tech

I Tested the 7 Best Web Browsers of 2025: Results Inside

Like most folks, I fell into my browser choice more out of habit than actual decision. I used Edge...

Tech

I Tested G2's 7 Best Reference Managers for Easy Citations

If you’ve ever faced the dreaded task of retracing your steps to find that one article you swore...

Tech

I Tested 8 Best Electronic Signature Software: Results Inside

It all started when I was buried under a mountain of paperwork that needed signatures—fast. My...

Tech

I Reviewed G2’s 7 Best Operating Systems for Work and Play

Here’s a confession: I’ve spent more time experimenting with operating systems (OS) than most...

Tech

I Tested 11 Best Webinar Software: My Hands-On Review

Over the years, I’ve collaborated with marketing teams to produce various webinars, from live...

Marketing

How to Make Reviews Actionable: A Guide to Happier Customers

Never underestimate the power of acknowledgment.

Featured

The Impact of Online Reviews and the Statistics to Prove It

Businesses need money to survive. And in the era of technology, it seems that every company has a...

Tech

The Importance of Online Review Quantity for Businesses

“Less is more" can apply to a lot of things in life, but not when it comes to collecting online...

Marketing

The Positive Side of Negative Reviews

The software we buy, the vacations we take, the food we eat - there is a digital platform available...

Management

7 Unique Employee Engagement Ideas to Inspire Your Team

It’s well known that employees do their best work when they’re happy and engaged. As an HR...

Management

How to Start a Franchise in 8 Strategic Steps

When people hear the term small business, they typically think of a mom and pop shop with a single...

Sales

How to Become a Real Estate Agent: A Step-By-Step Guide

As a profession, real estate can offer countless growth opportunities for those willing to work...

Tech

What Is Data Sampling? How to See the Bigger Picture

When you need an answer and need it fast, wouldn’t it be nice to ask everyone in the world who...

Sales

Sales Prospecting: Tips and Techniques for a Valuable Pipeline

Maintaining a healthy sales pipeline hinges on effective sales prospecting

Never miss a post.

Subscribe to keep your fingers on the tech pulse.

By submitting this form, you are agreeing to receive marketing communications from G2.