Chapter 1
Advertising: The Basics
- What is Advertising?
- The 7 Types of Advertising
- Marketing vs Advertising -- How They're Different
- The Honest Truth About False Advertising
- The Basics of Bandwagon Advertising
- What Is Native Advertising?
- Understanding Contextual Advertising
- Advertising Techniques to Attract an Audience
- 6 Types of Advertising Agencies
- The Basics of an Advertising Campaign
- The History of Advertising
