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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
Producing high-quality videos used to mean expensive gear, endless editing, and long turnaround...
by Soundarya Jayaraman
Navigating sales tax compliance isn’t getting any simpler.
by Harshita Tewari
The future of work will become increasingly agentic. Trust will be the gate to AI agent adoption in...
by Tim Sanders
Every time I talk to teams evaluating Notion, the same tension comes up: it looks incredible, but...
by Washija Kazim
If you’re here, chances are your communication workflows aren’t working anymore. Maybe your...
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by Tanuja Bahirat
I set out to build a website — something clean, professional, and modern. Nothing too fancy, just a...
by Washija Kazim
There are two types of people in this world: those who see a blank spreadsheet and panic, and those...
by Washija Kazim
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
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by Devyani Mehta
I still remember scrolling through my feed last year and realizing how fast the visual world was...
by Soundarya Jayaraman
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
by Devyani Mehta
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
A teacher crafting lesson plans.
by Sudipto Paul
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
by G2 Staff
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
For most marketing and growth teams, customer acquisition is the top priority. You spend time and...
by Soundarya Jayaraman
If you're serious about growing your audience on Instagram, visibility and engagement are...
by Holly Landis
Journalists don’t have time for your pitches.
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by Shreya Mattoo
It’s easy to tell the truth, yet in business, some brands still stretch or blur it to get attention.
by Devyani Mehta
You already know customer engagement is more than a buzzword. It’s the difference between one-time...
by Evelina Milenova
Ever launched a big announcement only for it to fall flat?
by Ninisha Pradhan
First impressions in business often happen long before a handshake or video call.
by Dmitry Kudrenko
We are constantly engaged in processes.
by Thom James Carter
Partnerships are no longer just a growth lever — they’re a core business strategy.
by Sean Blanda
Navigating sales tax compliance isn’t getting any simpler.
by Harshita Tewari
If there’s one thing I’ve learned working closely with sales teams, it’s this: gut instinct isn’t a...
by Soundarya Jayaraman
I watched it happen in real-time.
by Sudipto Paul
Quoting shouldn’t slow down your sales cycle, but for many teams, it does. Between chasing...
by Devyani Mehta
Most go-to-market teams already use demo automation software. It’s table stakes at this point. But...
by Devyani Mehta
Before you jump into buying, selling, or investing in property, it pays to speak the language of...
by Shreya Mattoo
Deals and agreements can take countless forms.
by Tanuja Bahirat
You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...
by Harshita Tewari
“Let's get to the root of the problem."
by Samudyata Bhat
The hardest part of a business letter isn’t knowing what it is; it’s writing one that feels...
by Shreya Mattoo
Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...
by Shreya Mattoo
Having a bad day at work is expected. Having nothing but bad days is not.
by Mara Calvello
When a company needs funding, whether to launch a new product, expand operations, or just stay...
by Harshita Tewari
Business owners have enough on their plates without also needing a law degree. From navigating...
by Holly Landis
What’s the difference between a high-performing team and one that constantly drops the ball? One...
by Susmita Sarma
If you're like me, your anxiety spikes every time you hit "send" on an email, especially during a...
by Derek Doeing
Your business is evolving fast, but is your team built for what’s coming next?
by Harshita Tewari
The future of work will become increasingly agentic. Trust will be the gate to AI agent adoption in...
by Tim Sanders
Every time I talk to teams evaluating Notion, the same tension comes up: it looks incredible, but...
by Washija Kazim
If you’re here, chances are your communication workflows aren’t working anymore. Maybe your...
by Tanuja Bahirat
I set out to build a website — something clean, professional, and modern. Nothing too fancy, just a...
by Washija Kazim
There are two types of people in this world: those who see a blank spreadsheet and panic, and those...
by Washija Kazim
AI visibility platforms, like Radix or Promptwatch, have found G2 to be the most cited software...
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by Kevin Indig
3D printing is awesome, until your software turns it into a nightmare.
by Washija Kazim
I don’t know about you, but I’ve lost count of how many hours I’ve wasted digging through messy...
by Soundarya Jayaraman
I never thought I’d need to send a fax in 2025.
by Soundarya Jayaraman
This is the second of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
If you’re thinking about migrating your site, you need to have a good reason.
by Robert Wass
As a volunteer program manager, you know that your volunteers are some of the best assets and most...
by Addison Waters
The highlight of any sales operation is the act of closing a deal.
by Mary Clare Novak
Customer data analysis is all about getting a better understanding of who your customer is at a 1:1...
by Mike Rossi
If you’ve recently transitioned to working from home, you might know that one of the most common...
by Manuela Bárcenas
A long time ago, Google was faced with a question: how can it surface search results specific to a...
by Jamie Pitman
Expense management is a process that is often described as time-consuming, laborious, error-prone,...
by Manaswini Rao Kaki
What if you could pay someone else to market your product without breaking the bank?The idea might...
by Lauren Pope