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Contributor Network

Using AI to Improve KPIs for Alignment and Clarity

Key performance indicators (KPIs) are the backbone of effective organizational performance...

Marketing

My Honest Review of the 7 Best Affiliate Marketing Software

I’ve been working in content marketing for over four years, and in that time, I’ve had the chance...

Contributor Network

What Is A/B Testing? Types, Examples, and Benefits

Growth requires change.

Industry Insights

AI + User Signals: Reinventing Cold Email Outreach Success

I'll never forget that one pivotal conversation I had about listening. My friend sat across from...

Industry Insights

Weathering Retail Transformation With Shelley Huff’s Strategic Leadership

Creating and driving organizational transformation can feel like driving on the opposite side of...

Industry Insights

Launch Products Like a Pro With PMM Camp’s Tamara Grominsky [+ Video]

Launching a product isn’t just about the grand entrance. It’s about coordination, strategy, and...

Management

What Is Quora? Everything You Need to Know About This Platform

People ask a lot of random questions.

Contributor Network

Top Data Analytics Trends Shaping the Future of Integration

Modern data integration solutions and analytics practices are rapidly evolving through automated...

G2 Reach

How Sales Pros Can Retain Customers and Close Deals With G2

G2 has long been a trusted tool by B2B marketers who have relied on the marketplace to source...

Industry Insights

Edgewise Media's Adam Walker on Supporting Companies as a Fractional CMO [Video]

We all love our CMOs because we all need our CMOs. But what happens when that role gets a little...

Industry Insights

The Juice CEO Jonathan Gandolf Talks Growth With B2B Influencers

Digital environments and consumer interests shift continually, making brands look for fresh ways to...

Contributor Network

Cloud Payroll Solutions: Your Business Guide

Feel like you’ve reached the end of the road with your current payroll process but are not sure...

Contributor Network

Software Scalability Made Simple with Unlimited Users

When change is the only constant, companies of all sizes must remain nimble and competitive to keep...

G2 Reach

Best Practices for Building and Executing a Diversified Review Gen Strategy

As a customer marketer, I love getting to connect with other customer marketers about the work we...

G2 Reach

How to Win Over Software Buyers Who Are Actually In-Market

For demand-gen marketers like myself, we know that finding and reaching in-market buyers can feel...

Contributor Network

How AI is Driving the Three Biggest Marketing Automation Trends

When researching a marketing trends piece, a few key themes usually emerge. This year was...

Contributor Network

Buyer Intent Data: Identify and Prioritize Sales-Ready Accounts

It’s no secret that B2B marketing teams are being held accountable for their influence on the...

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