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The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]
Featured

The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]

There's a quiet revolution happening in the digital world, and it's being led by people with usernames like u/CatLover47 and...

by Tanushree Verma
Brand Is Getting A “Rebrand” — Thank You, AI!
Featured

Brand Is Getting A “Rebrand” — Thank You, AI!

Brand is having a glow-up, and AI is the glam team behind it.

by Kamaljeet Kalsi
How AI Overviews Are Quietly Rewriting the Rules of Search
Featured

How AI Overviews Are Quietly Rewriting the Rules of Search

“Previously, my SEO strategy focused on high-search-volume keywords,”...

by Sidharth Yadav
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7 Best Employee Intranet Tools I Evaluated Using G2 Data

Tech

7 Best Employee Intranet Tools I Evaluated Using G2 Data

With the rapid transformation of the corporate industry over the past years, businesses are still...

by Shreya Mattoo
10 Biggest IT Outages in History: Who Pulled the Plug?

Tech

10 Biggest IT Outages in History: Who Pulled the Plug?

Modern business continuity hinges on the reliability of technology.

by Sagar Joshi
I Compared 20+ Tools to Find 6 Best Analytics Platforms

Tech

I Compared 20+ Tools to Find 6 Best Analytics Platforms

If you’ve ever tried picking an analytics platform, you know it’s not as simple as finding “the...

by Soundarya Jayaraman
The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]

Featured

The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]

There's a quiet revolution happening in the digital world, and it's being led by people with...

by Tanushree Verma
I Evaluated G2's 7 Best Security Awareness Training Software

Cyber Security

I Evaluated G2's 7 Best Security Awareness Training Software

You can patch a system in minutes, but patching human behavior? That takes work.

by Harshita Tewari
5 Best Customer Communications Management Software I Like

Marketing

5 Best Customer Communications Management Software I Like

I’ve spoken with enough CX leaders, marketers, and ops folks to know one thing: managing customer...

by Soundarya Jayaraman
AI Is Stealing Your SEO Traffic: Here's How to Fix It

Industry Insights

AI Is Stealing Your SEO Traffic: Here's How to Fix It

The era of rinse-and-repeat SEO is over.

by Alexandra Vazquez
How Do AI Detectors Work: Cracking the Code on AI Content

Artificial Intelligence

How Do AI Detectors Work: Cracking the Code on AI Content

When everything’s generated, how do you spot the genuine?

by Holly Landis
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The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

by Soundarya Jayaraman
What Is Graphic Design? A Beginner's Guide for 2025

Design

What Is Graphic Design? A Beginner's Guide for 2025

Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...

by Jordan Wahl
G2 Data Reveals How Non-Designers Are Taking Over Canva

Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul
6 Best Civil Engineering Design Software I Evaluated

Design

6 Best Civil Engineering Design Software I Evaluated

You might not believe this, but I was a civil engineer before I became an SEO content specialist.

by Devyani Mehta
My 9 Best Graphic Design Software Picks for Stunning Designs

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari
What is UX? A Deep Dive into UX Design Best Practices

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

by G2 Staff
8 Best Photo Editing Software I’ve Tested and Truly Recommend

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari
What Is Brand Identity? How To Create A Strong Brand Identity

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

by Ashley Lipman
30+ Graphic Design Statistics You Should Know in 2025

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

by Prajnadip Pal
View All Design
5 Best Customer Communications Management Software I Like

Marketing

5 Best Customer Communications Management Software I Like

I’ve spoken with enough CX leaders, marketers, and ops folks to know one thing: managing customer...

by Soundarya Jayaraman
What Is Asynchronous Communication? Pros, Cons, and Tools

Marketing

What Is Asynchronous Communication? Pros, Cons, and Tools

Finding effective ways to communicate can be a real challenge, especially when teams span cities,...

by Holly Landis
What Is Ordinal Data? Definition, Examples, and Business Uses

Contributor Network

What Is Ordinal Data? Definition, Examples, and Business Uses

Tracking and interpreting customer data starts with understanding how to categorize it using ...

by Alex Birkett
What Is Network Marketing? Meaning, Types, and History

Marketing

What Is Network Marketing? Meaning, Types, and History

Do you remember those Tupperware and Pampered Chef parties your mom would host when you were...

by Derek Doeing
What Is Omnichannel Marketing? Definition, Benefits, and Tools

Marketing

What Is Omnichannel Marketing? Definition, Benefits, and Tools

Ever added something to your Amazon cart on your phone, then finished the purchase on your laptop...

by Alyssa Towns
I Found the Best Digital Experience Platforms (DXP) for 2025

Marketing

I Found the Best Digital Experience Platforms (DXP) for 2025

As marketers, we’re not just launching campaigns; we’re shaping how people experience a brand at...

by Harshita Tewari
I Tested G2's 10 Best Marketing Automation Tools: My Review

Marketing

I Tested G2's 10 Best Marketing Automation Tools: My Review

As a marketer, I’ve often found myself buried under manual workflows—sending follow-up emails,...

by Devyani Mehta
The Best Lead Intelligence Software? I’ve Got 7 Picks

Marketing

The Best Lead Intelligence Software? I’ve Got 7 Picks

I don’t pull lead lists, but I know when they’re broken.

by Harshita Tewari
What’s The Growth Rate of Mobile Marketing? Statistics for 2025

Marketing

What’s The Growth Rate of Mobile Marketing? Statistics for 2025

With the increasing number of smartphone users, mobile marketing and advertising are growing at a...

by Sagar Joshi
View All Marketing
Dial Smarter With My 7 Best Auto Dialer Software Picks

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

by Harshita Tewari
10 Best Sales Engagement Software I Tested for Closing Faster

Sales

10 Best Sales Engagement Software I Tested for Closing Faster

My days were 36 hours when I was a part of a sales team.

by Shreya Mattoo
How to Create an Effective Product-led SaaS Pricing Strategy

Contributor Network

How to Create an Effective Product-led SaaS Pricing Strategy

Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS.

by Bryan Belanger
What Is CPQ? How It Helps Businesses Sell Smarter

Sales

What Is CPQ? How It Helps Businesses Sell Smarter

Every sales rep knows that their work with customers is never really over. Even after they agree to...

by Mary Clare Novak
My Take On The 10 Best Sales Enablement Software

Sales

My Take On The 10 Best Sales Enablement Software

I’ve always thought sales was cool. There’s something thrilling about solving real problems,...

by Devyani Mehta
Can AI Sell? I Evaluated 8 Best AI Sales Assistant Software

Sales

Can AI Sell? I Evaluated 8 Best AI Sales Assistant Software

I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...

by Sudipto Paul
The RevOps Guide to Revenue Growth on Cloud Marketplaces

Contributor Network

The RevOps Guide to Revenue Growth on Cloud Marketplaces

Before rush hour became a national pastime, cars were luxuries reserved for the rich. That changed...

by Arijit Bose
Call Me Impressed: 8 Inbound Call Tracking Software I Evaluated

Sales

Call Me Impressed: 8 Inbound Call Tracking Software I Evaluated

I watched it happen in real-time.

by Sudipto Paul
What’s Next in B2B Sales? Top Trends That Will Change Everything

Contributor Network

What’s Next in B2B Sales? Top Trends That Will Change Everything

For today’s sales pros, staying ahead isn’t just about keeping up with trends. It’s about actively...

by Ling Koay
View All Sales
22 Out-of-Office Message Templates (+How to Write One)

Productivity

22 Out-of-Office Message Templates (+How to Write One)

Ever wish you could disappear from your inbox without feeling guilty about it?

by Soundarya Jayaraman
What Is Escrow? Types, Benefits and Best Practices

Productivity

What Is Escrow? Types, Benefits and Best Practices

Buying a home isn't just a financial decision; it’s a major life milestone.

by Shreya Mattoo
Direct Deposit Explained: How It Works, Benefits, and Setup

Productivity

Direct Deposit Explained: How It Works, Benefits, and Setup

Nobody enjoys standing in line at the bank with a paper check in hand, just to access their...

by Mara Calvello
What Is Mediation? How It Works and Why It Matters

Productivity

What Is Mediation? How It Works and Why It Matters

Imagine finalizing a pivotal business deal and the paperwork slips through the cracks. You’re...

by Mary Clare Novak
6 Dropbox Alternatives I Now Use Instead of Cloud Apps

Productivity

6 Dropbox Alternatives I Now Use Instead of Cloud Apps

When I started my fractional content marketing, I relied on Dropbox as a storage solution. It was...

by Sagar Joshi
I Tried 10 Best Free Task Management Software: My Review

Productivity

I Tried 10 Best Free Task Management Software: My Review

Whether I’m juggling multiple projects, keeping up with coursework, or just trying to keep my life...

by Washija Kazim
My Honest Review Of The Top 10 Best Text Editors

Productivity

My Honest Review Of The Top 10 Best Text Editors

In college, I used to think creating something meaningful in tech required superhero-level...

by Devyani Mehta
I Tested the 9 Best Calendar Apps: My Honest Review

Productivity

I Tested the 9 Best Calendar Apps: My Honest Review

The constant juggling of work tasks, personal events, and last-minute changes often left me feeling...

by Devyani Mehta
8 Best PDF Editors I Found After Testing 20 Tools

Productivity

8 Best PDF Editors I Found After Testing 20 Tools

I’ve had my fair share of battles with PDFs.

by Sudipto Paul
View All Productivity
7 Best Employee Intranet Tools I Evaluated Using G2 Data

Tech

7 Best Employee Intranet Tools I Evaluated Using G2 Data

With the rapid transformation of the corporate industry over the past years, businesses are still...

by Shreya Mattoo
10 Biggest IT Outages in History: Who Pulled the Plug?

Tech

10 Biggest IT Outages in History: Who Pulled the Plug?

Modern business continuity hinges on the reliability of technology.

by Sagar Joshi
I Compared 20+ Tools to Find 6 Best Analytics Platforms

Tech

I Compared 20+ Tools to Find 6 Best Analytics Platforms

If you’ve ever tried picking an analytics platform, you know it’s not as simple as finding “the...

by Soundarya Jayaraman
How Do AI Detectors Work: Cracking the Code on AI Content

Artificial Intelligence

How Do AI Detectors Work: Cracking the Code on AI Content

When everything’s generated, how do you spot the genuine?

by Holly Landis
Internet Usage Statistics: An Overview of How We Got Online

Tech

Internet Usage Statistics: An Overview of How We Got Online

Tracking internet usage is more than just counting users. It’s about understanding how digital...

by Sagar Joshi
What Is Network Topology? Types, Diagrams, and Benefits

Tech

What Is Network Topology? Types, Diagrams, and Benefits

Think of a city’s transportation system; Roads, highways, and train lines working together to keep...

by Samudyata Bhat
Identity Theft Statistics: Key Data Points to Know in 2025

Cyber Security

Identity Theft Statistics: Key Data Points to Know in 2025

Imagine waking up to find your corporate network compromised, not by brute force but by a...

by Sagar Joshi
14 Largest IPOs In History That Made Global Headlines

Tech

14 Largest IPOs In History That Made Global Headlines

Some companies didn’t just ring the bell; they set off fireworks when they went for their initial...

by Sagar Joshi
Best Digital Asset Management Software for 2025 | Expert Reviews & Comparison

Tech

Best Digital Asset Management Software for 2025 | Expert Reviews & Comparison

Managing a growing pile of images, videos, documents, and other digital content can quickly become...

by Soundarya Jayaraman
View All Tech

Curated Content

Gemini vs. Copilot: Which AI Assistant Delivers?

Artificial Intelligence

Gemini vs. Copilot: Which AI Assistant Delivers?

I never planned to run a head-to-head test between Gemini and Copilot. I just wanted to get my work...

Tanuja Bahirat photo by Tanuja Bahirat
What Is Ordinal Data? Definition, Examples, and Business Uses

Contributor Network

What Is Ordinal Data? Definition, Examples, and Business Uses

Tracking and interpreting customer data starts with understanding how to categorize it using ...

Alex Birkett photo by Alex Birkett
What Is Escrow? Types, Benefits and Best Practices

Productivity

What Is Escrow? Types, Benefits and Best Practices

Buying a home isn't just a financial decision; it’s a major life milestone.

Shreya Mattoo photo by Shreya Mattoo
What Is Network Topology? Types, Diagrams, and Benefits

Tech

What Is Network Topology? Types, Diagrams, and Benefits

Think of a city’s transportation system; Roads, highways, and train lines working together to keep...

Samudyata Bhat photo by Samudyata Bhat
Direct Deposit Explained: How It Works, Benefits, and Setup

Productivity

Direct Deposit Explained: How It Works, Benefits, and Setup

Nobody enjoys standing in line at the bank with a paper check in hand, just to access their...

Mara Calvello photo by Mara Calvello
What Is DevOps in Software Development? Key Concepts

Management

What Is DevOps in Software Development? Key Concepts

With more and more businesses employing rapid application development (RAD) workflows, switching to...

Holly Landis photo by Holly Landis
What Is Network Marketing? Meaning, Types, and History

Marketing

What Is Network Marketing? Meaning, Types, and History

Do you remember those Tupperware and Pampered Chef parties your mom would host when you were...

Derek Doeing photo by Derek Doeing
What Is Omnichannel Marketing? Definition, Benefits, and Tools

Marketing

What Is Omnichannel Marketing? Definition, Benefits, and Tools

Ever added something to your Amazon cart on your phone, then finished the purchase on your laptop...

Alyssa Towns photo by Alyssa Towns
What Is Mediation? How It Works and Why It Matters

Productivity

What Is Mediation? How It Works and Why It Matters

Imagine finalizing a pivotal business deal and the paperwork slips through the cracks. You’re...

Mary Clare Novak photo by Mary Clare Novak

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