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Guest Post

What Is Federated Authentication? How It Improves Security

For many employees today, the workplace is no longer a fixed location.

Tech

Top 10 Free Animation Software for 2022

No matter your age, animation has somehow made its way into your heart. Today, anyone can create...

Guest Post

How to Automate the Consulting Process in 7 Steps

As a consultant, you want to stand out by providing every client with personalized advice at...

Guest Post

What Is Social Listening? How to Act on What You Hear

If you're in a creative business and have ever created content, you know how important it is....

Productivity

What Is Inventory? From Raw Materials to Finished Goods

Once upon a time, there were goods so organized, so efficient, that it laid the foundation to...

Guest Post

What Is Digital Adoption? Why It Leads to Positive ROI

Imagine you’re tasked with implementing a complex new CRM tool designed to transform your...

Thought Leadership

3 Lessons Learned from Building Unicorns in Atlanta

Atlanta has emerged as a growing software and technology hub, particularly in the B2B space. In...

Case study

Metadata Activates G2 Buyer Intent and Lowers CPL by 42%

Sometimes new marketing platforms pose frustrating constraints. But if you’re anything like...

Design

42 Must-Have Features for Your Business Website in 2021

Have you ever completed a jigsaw puzzle?

Design

9 Types of Graphic Design Your Team Needs to Know About

In school, you'll often learn that graphic design is all about making things look pretty.

Design

History of Infographics: Cave Symbols to Interactive Visuals

Ancient storytellers already understood that pictures are worth a thousand words – from...

Design

Captivate Your Audience With Visual Branding

Visual branding is of extreme importance for any business in multiple ways.

Design

Striking Visual Storytelling Rules to Set Your Brand Apart

Do you want your visuals to set your brand apart from the competition?

Design

5 Nonprofit Website Design Elements You Should Include

Nonprofit web design isn’t something your organization should overlook.

Design

9 Graphic Design Mistakes to Avoid, According to the Experts

Here’s the thing about design: it’s either good or it's meh.

Design

7 Ways to Improve Your Design Collaboration Workflow

Excellent designs are the product of collaboration between many different profiles. 

Design

How Much Is Photoshop in 2020? (+Which Plan Is the Best Deal)

During its nearly 30-year history, Adobe Photoshop has become the byword for image editing...

Guest Post

What Is Buzz Marketing? How to Get Everyone Talking

Every brand wants publicity.

Guest Post

Your Local Marketing Guide: Reach Customers in Your Area

Marketing locally is very different from reaching a global audience. 

Guest Post

Personalized Email Campaigns: 10 Ways to Nail Them

In a world where email marketing campaigns dominate every marketing effort and inboxes are...

Marketing

What Is Omnichannel Communication? Why It Matters

Consistency is the key to everything.

Marketing

G2 Qs: Rachel G. Discusses the New Custom Questions Feature

Product updates are always met with excitement, possibility, and a whole lot of questions....

Marketing

How to Turn Accounts Into Contacts With G2 Buyer Intent

Imagine if you asked for someone’s address, and they simply responded, “Chicago”.

Guest Post

10 Advanced Marketing Strategies to Add Value to Your Business

Marketing a business online is not for the faint of heart. 

Guest Post

The Humor Gamut: How to Be Entertaining With Your Brand Voice

Not every brand has the chops to be cheeky. 

Guest Post

How Asynchronous Communication Helps Distributed Teams

Have you ever tried keeping track of the different communication mediums you use during the day? 

Guest Post

What Is Digital Adoption? Why It Leads to Positive ROI

Imagine you’re tasked with implementing a complex new CRM tool designed to transform your...

Guest Post

5 Subscription Metrics You Need to Start Tracking

Subscription businesses are hotter than ever.

Guest Post

Cross-Selling and Upselling: How They Differ Yet Work Together

When looking for new prospects, it's easy to forget about the customers already in your sales...

Sales

7 Best Practices to Handle (and Ace) Customer Interactions

For every interaction, there is an equal and opposite reaction.

Guest Post

B2B Lead Generation: The What, Why, and How

Generating leads isn’t just a priority for small businesses and startups anymore. Corporations...

Sales

A Complete Glossary: 50 Real Estate Terms from A to Z

If you’re new to the world of real estate, deciphering industry speak can be tricky.

Sales

81 Crucial Sales Terms: The Only Sales Glossary You Need

If the sales field is one thing, it’s complex.

Sales

The CEO Playbook Part 2: Scale Your Business and Sustain Success

Pop quiz: 43% of small businesses claim their biggest financial challenge is ________.

Sales

The CEO Playbook Part 1: Starting a Business With Customer-Led Growth

Sixty-three percent of tech startups fail in the first four years - the highest failure rate of...

Productivity

What Is Inventory? From Raw Materials to Finished Goods

Once upon a time, there were goods so organized, so efficient, that it laid the foundation to...

Productivity

What Is Business Forecasting? Predictions to Drive Success

It’s time to look inside your crystal ball and start forecasting.Forecasting gives you the tools...

Productivity

What Is Time Blocking? A Beginner's Guide

No matter how well we try to plan our day, be more productive, and simply get more done, time...

Productivity

Employee Document Management: Organize Company Records

The human resource department is often home to complex documents that contain sensitive...

Productivity

How to Pick the Right Warehouse Layout to Improve Operations

Successful warehouse operations start in the right space.

Productivity

11 Human Resource Management Functions for Success

It’s common for employees to think the human resources team is only called on when something...

Productivity

Why It's Time to Start Offering Employees Paid Parental Leave

Think about the major milestones you’ve had in your life.

Productivity

How an Employee Assistance Program Benefits Your Company

There are certain things in life you can’t avoid.

Productivity

How to Extinguish Job Burnout Before It’s Too Late

Having a bad day at work is expected.

Guest Post

What Is Federated Authentication? How It Improves Security

For many employees today, the workplace is no longer a fixed location.

Tech

Top 10 Free Animation Software for 2022

No matter your age, animation has somehow made its way into your heart. Today, anyone can create...

Guest Post

What Is Social Listening? How to Act on What You Hear

If you're in a creative business and have ever created content, you know how important it is....

Guest Post

Intelligent Virtual Assistants: Improve Your Customer Service

In a digital-first world, where customer expectations continue to rise, more and more companies...

Guest Post

Mobile App Security Threats and Ways to Mitigate Them

The future is mobile.

Tech

The Importance of Online Review Quantity for Businesses

“Less is more,” but not when it comes to collecting online reviews.

Tech

Why SaaS Review Sites Are Crucial to Your Online Review Strategy

As humans, we want to make the most of every day and every dollar we spend. We take time to...

Tech

The Impact of Online Reviews and the Statistics to Prove It

Businesses need money to survive. And in the era of technology, it seems that every company has...

Guest Post

10 Website KPIs Every Growth-Driven Marketer Should Track

In the past, if you wanted to boost sales you’d run TV ads with catchy jingles or clever ad copy...

Guest Post

What Is E-Invoicing? No, It's Not Sending a PDF Invoice

Electronic invoicing (e-invoicing) is the exchange of computer-readable payables data between...

Guest Post

10 Website KPIs Every Growth-Driven Marketer Should Track

In the past, if you wanted to boost sales you’d run TV ads with catchy jingles or clever ad copy...

Productivity

Employee Document Management: Organize Company Records

The human resource department is often home to complex documents that contain sensitive...

Guest Post

How to Build and Manage Your Brand's Online Reputation

Reputation matters. 

Thought Leadership

A New Way to Sell: Thought Leadership from Salesloft

The digital revolution is no longer reserved for early adopters, small startups, and tech...

Guest Post

B2B Lead Generation: The What, Why, and How

Generating leads isn’t just a priority for small businesses and startups anymore. Corporations...

Guest Post

Best Email Subject Lines to Boost Your Click-Through Rate

Marketers often wonder why their emails frequently get sent to spam. 

Marketing

Format a Press Release Using This Free Press Release Template

An effective press release garners the right media attention, generates widespread coverage, and...

Marketing

Media Coverage: How to Get Journalists to Love Your Story

We’ve all heard that there’s no such thing as bad press.

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