Tech

What is Ad Fraud? How to Strategize and Decrease Risk Factors

Online advertising is huge. And so are ad frauds. 

Guest Post

What Is Neuromarketing? How to Use It in Your Marketing Strategy

The human brain houses many thoughts and emotions.

Guest Post

What is Click Fraud? Here's What You Can Do to Prevent It

Ever since the mechanics behind ad tech (and digital marketing in general) became effective...

Marketing

What is Nonprofit Marketing? 8 Ways to Boost Online Efforts

Activism must be marketed for it to be accessible.

Productivity

What Is a Mortgage? The Basics of a Home Loan

Nobody likes the idea of debt.

Management

How to Become a Successful HR Manager in Any Industry

Advancing your career is an endless but often exciting process.

Productivity

The Top 10 Managerial Skills Recruiters are Looking For

The world is moving forward, and managers are striving to improve; to keep track of things, they...

Tech

12 Best Examples of Gamification Across Business Spheres

Re-inventing customer experience with games.

Design

20+ Graphic Design Statistics That You Should Know Now

Graphic design is the essence of visual representation.

Design

11 Best Free Floor Plan Software for 2022

Prepare to be floored.

Design

42 Must-Have Features for Your Business Website in 2021

Have you ever completed a jigsaw puzzle?

Design

9 Types of Graphic Design Your Team Needs to Know About

In school, you'll often learn that graphic design is all about making things look pretty.

Design

History of Infographics: Cave Symbols to Interactive Visuals

Ancient storytellers already understood that pictures are worth a thousand words – from depictions...

Design

Captivate Your Audience With Visual Branding

Visual branding is of extreme importance for any business in multiple ways.

Design

Striking Visual Storytelling Rules to Set Your Brand Apart

Do you want your visuals to set your brand apart from the competition?

Design

5 Nonprofit Website Design Elements You Should Include

Nonprofit web design isn’t something your organization should overlook.

Design

9 Graphic Design Mistakes to Avoid, According to the Experts

Here’s the thing about design: it’s either good or it's meh.

Guest Post

What Is Neuromarketing? How to Use It in Your Marketing Strategy

The human brain houses many thoughts and emotions.

Marketing

What is Nonprofit Marketing? 8 Ways to Boost Online Efforts

Activism must be marketed for it to be accessible.

Marketing

What Is A Referral Program and Why Your Business Needs One

Potential customers always ask their friends and family for recommendations before buying a product...

Marketing

How to Take Advantage of the Many Benefits of Freelancing

The stability of a nine-to-five is necessary for some.

Guest Post

Website Personalization 101: How to Make Visitors Feel Valued

Give a little TLC to your brand audience.

Guest Post

Brand Consistency Is a Must. Here's What You Need to Know

A seamless brand experience is everything in today's hybrid world. 

Guest Post

What Is Advocacy Marketing? Let Your Customers Speak for You

Customers expect a frictionless, personalized experience.

Guest Post

What Is E-Commerce Marketing? 13 Tips to Attract More Customers

E-commerce marketing helps your business grow, increases sales, and builds brand awareness. 

Marketing

The Evolution of Competitive Intelligence in SaaS

Competition is one of the critical components of life on Earth.

Guest Post

What Is E-Commerce Automation? How It Unites Efficiency and CX

Great customer experience (CX) always drives revenue.

Guest Post

Top 6 SaaS Trends to Keep an Eye On in 2023

When it first came on the scene in the 1990s, software-as-a-service (SaaS) was a means to...

Guest Post

The Impact of E-Commerce Inflation on Buying and Consuming Habits

Concerns about inflation have greatly affected competition in e-commerce. 

Sales

CEOs Aren't Making the Most of G2 (And Why It Matters)

When you only have a hammer, everything looks like a nail.

Sales

How to Create an Effective Product-led SaaS Pricing Strategy

Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS. 

Guest Post

CRM for SMBs: Tying Sales and Marketing Together

It’s no surprise that when each of your departments work together you deliver a more cohesive...

Guest Post

Automotive Digital Retailing Ensures Seamless Car Buying

Automotive digital retailing platforms make car buying better for customers online and in the...

Guest Post

A Brief History of CRM: How We Got Here and What's Next

Customer relationship management (CRM) is a mission-critical technology for almost every business...

Guest Post

Why You Need to Prioritize Your Salespeople's Mental Health

Sales is now synonymous with crushing goals, hitting quotas, and conquering KPIs. 

Productivity

What Is a Mortgage? The Basics of a Home Loan

Nobody likes the idea of debt.

Productivity

The Top 10 Managerial Skills Recruiters are Looking For

The world is moving forward, and managers are striving to improve; to keep track of things, they...

Productivity

How to Write a Resignation Letter (+ Free Template!)

All good things must come to an end, and all bad things must come to an end quickly.

Productivity

Building a Prospecting Motion: How to Outreach Like a Pro

The core responsibility of business development is to generate a pipeline of new business...

Productivity

5 Clever Ways to Email a Recruiter and Get Their Attention

If you’re like me, your anxiety spikes when hitting send on an email.

Productivity

14 Classroom Management Strategies for the Productive Educator

It takes a special type of person to teach for a living.

Productivity

Unlimited PTO: Is It Right For Your Company?

Vacation, all I ever wanted...

Productivity

Business Ethics: What They Are and How They Impact Success

Just because something isn’t illegal doesn’t mean you should do it.

Guest Post

What Is Accountability in the Workplace? 12 Ways to Foster It

Accountability in the workplace starts with a culture of ownership which helps high-performing...

Tech

What is Ad Fraud? How to Strategize and Decrease Risk Factors

Online advertising is huge. And so are ad frauds. 

Guest Post

What is Click Fraud? Here's What You Can Do to Prevent It

Ever since the mechanics behind ad tech (and digital marketing in general) became effective...

Tech

12 Best Examples of Gamification Across Business Spheres

Re-inventing customer experience with games.

Guest Post

7 Steps to Future-Proof Your MSP Business and Stay Relevant

Businesses, big and small, operate with flexibility and speed that couldn’t have been imagined even...

Guest Post

Customer Service Automation: Put Everyday Support on Autopilot

Most aspects of our life can be automated today, and customer service is no exception. 

Tech

What Is a CMS? How to Choose One That Fits Your Needs

Content is the reigning king of marketing, and I don’t see that changing anytime soon.

Tech

How to Make a Podcast Intro That Won't Bore Your Audience

You only get one first impression.

Guest Post

What Is Alert Fatigue? 4 Ways to Mitigate It and Prevent Burnout

Beep, beep, ding, ding – the origins of alert fatigue.

Tech

G2 CEO Reflections: The State of European SaaS

As we continue through a global economic downturn, every industry is faced with a set of challenges...

Productivity

How to Find Your Perfect Data Combination Using Alternative Data

Almost every single day, you interact with data (even if you don’t realize it!). 

Tech

How to Recognize Signs of Cyberbullying and Prevent It From Occurring

Our computers and smartphones are typically a place of joy and entertainment.

Guest Post

12 Reasons Your Email Deliverability Suffers and How to Fix It

Most people send emails under the general assumption that they’ll be delivered.

Productivity

Traffic-Focused Engineering at G2: A Front-Row Seat to Google's Ranking Algorithm

The impact that worldwide adoption of internet usage has had on the modern business world is...

Guest Post

What Are Brand Guidelines? A Clear Roadmap for Your Business

When it comes to business, branding is everything.

Guest Post

NFT Launch Strategy: How to Enter the Booming NFT Market

The non-fungible token (NFT) market is on the rise, with different projects serving as fuel despite...

Productivity

DEI Is Our DNA: Why Companies Must Prioritize Diversity, Equity, & Inclusion

People are complex. People are complicated. 

Marketing

How to Build a Winning Social Media Marketing Strategy

Gone are the days when social media was a new concept.

3 Ways Software Brands Can Sell Their Complete Product Suite

Software vendors don’t typically become enterprise-level organizations by focusing on a single...

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