A New Reality of B2B Buying: Implications for Marketing and Sales Teams
B2B marketing and selling have not been able to keep up with changes in buyer preferences. Despite...
by
Kerry Cunningham
All Things AI: G2’s October News Round-up Analysis
The AI landscape is a lot like a New York minute — fast and relentless. Marketing and MarTech...
by
Kamaljeet Kalsi
Influence to Impact: Zoë Hartsfield's Blueprint for Business Success
In today's digital-first era, marketing has undergone a seismic shift, with social media and...
by
Tanushree Verma
Hacking GTM Strategies for AI Products with Maja Voje
Can you sell AI products without mentioning AI?
by
Sidharth Yadav
![Owning Your Content with Outlever Co-founder Melissa Rosenthal [Video]](https://learn.g2.com/hubfs/G2CM_FI1118_Learn_Article_Images-%5BProfessional_Spotlight_Melissa_Rosenthal%5D_V1b.png)
Owning Your Content with Outlever Co-founder Melissa Rosenthal [Video]
Let’s face it: the digital content space is as crowded as ever.
by
Alexandra Vazquez
Omni Lab Co-founder on Why Your Marketing Channel is Not the Problem
If you've spent time online, you've likely seen someone saying that email is dead, cold-calling is...
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by
Jonathan Bland
The Power of the Host's Voice: How to Build a Customer-Centric Brand
Customer-centricity can help a brand differentiate itself in a crowded market, but customers and...
by
Miles Hobson
Navigating the MarTech Maze: Ana Mourão’s Journey in Digital Leadership
Change is hard. Just as the Grinch initially loathed Christmas, transformation can feel daunting in...
by
Kamaljeet Kalsi
Cybersecurity Awareness Month: Five Perspectives, One Mission
This Cybersecurity Awareness Month, G2 brings you a comprehensive look at the state of digital...
