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Current: Kerry Cunningham

Kerry Cunningham

Kerry is Head of Research and Thought Leadership at 6sense. As VP Principal Analyst at SiriusDecisions and Forrester, Kerry launched numerous paradigm-shifting models and frameworks (B2B Revenue Waterfall, Buyer Signals Framework) and is a frequent keynote speaker at industry events.

Industry Insights

A New Reality of B2B Buying: Implications for Marketing and Sales Teams

B2B marketing and selling have not been able to keep up with changes in buyer preferences. Despite...

A New Reality of B2B Buying: Implications for Marketing and Sales Teams

by Kerry Cunningham