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Brittany K. King

Brittany K. King is a Senior Content Marketing Specialist at G2, specializing in writing content to support G2 products and sellers. Since 2014, Brittany’s worked in digital marketing focusing on social media and content strategy. Her prior work experience includes continuing education, consumer packaged goods, insurance, and online services. Brittany received her BA from Pace University in English Language & Literature with a concentration in Writing.

Case study

Metadata Activates G2 Buyer Intent and Lowers CPL by 42%

Sometimes new marketing platforms pose frustrating constraints. But if you’re anything like...

Case study

BoomTown Collects 220 New User Reviews With G2 Seller Solutions

Your customers are your most important asset. And if you follow BoomTown’s footsteps, you’ll...


G2 Qs: Rachel G. Discusses the New Custom Questions Feature

Product updates are always met with excitement, possibility, and a whole lot of questions....


How to Turn Accounts Into Contacts With G2 Buyer Intent

Imagine if you asked for someone’s address, and they simply responded, “Chicago”.

Case study

Kibo Sees Nearly 3x the Conversions With G2 Buyer Intent Data

Is it possible to leverage your competitors' data to effectively scale your own outbound...


The Buyer Intent Playbook: How Marketers Can Utilize Intent Data

Fact or myth: Great products don’t need marketing. 


The CEO Playbook Part 2: Scale Your Business and Sustain Success

Pop quiz: 43% of small businesses claim their biggest financial challenge is ________.


The CEO Playbook Part 1: Starting a Business With Customer-Led Growth

Sixty-three percent of tech startups fail in the first four years - the highest failure rate of...


The Buyer Intent Playbook: How to Retain Customers and Reduce Churn

Congrats, you won a new customer! Don’t breathe a sigh of relief just yet. 

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