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Brittany K. King

Brittany is a Senior Content Marketing Specialist at G2. A passionate writer, Brittany graduated from Pace University with a degree in English Language & Literature. She enjoys traveling and is a self-proclaimed vinyl junkie. But let’s be honest, most nights you’ll find her at home with her dog and two cats.

Marketing

The Buyer Intent Playbook: How Marketers Can Utilize Intent Data

Fact or myth: Great products don’t need marketing. 

Sales

The CEO Playbook Part 2: Scale Your Business and Sustain Success

Pop quiz: 43% of small businesses claim their biggest financial challenge is ________.

Sales

The CEO Playbook Part 1: Starting a Business With Customer-Led Growth

Sixty-three percent of tech startups fail in the first four years - the highest failure rate of...

Sales

The Buyer Intent Playbook: How to Retain Customers and Reduce Churn

Congrats, you won a new customer! Don’t breathe a sigh of relief just yet. 

Marketing

How to Assess Your Review Collection Strategy

Some people collect rocks, others collect baseball cards. You, on the other hand, collect...

Case study

GoCardless Taps into North American Market Using G2 Solutions

Expanding an established business overseas is easier said than done. GoCardless, however,...

News

G2 Partners With Pendo to Help Companies Solicit Quality Reviews

Collecting quality user feedback is challenging, but platforms like Pendo help solve this...

News

G2 + Medallia Partnership Makes User Feedback Simple and Secure

Traditional routes of collecting feedback require third-party tools and multiple accounts, but...

Sales

The Buyer Intent Playbook: How to Make the Most of Intent Data

Quick - jot down everything you know about your prospective buyers. 

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