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Marketing

What Is Account-Based Marketing (ABM)? A B2B Guide

Would you rather be addressed as “Hey there” or your name?

I Tested G2's 11 Best Accounting Software: Results Inside

Accounting has never been my favorite subject.

Contributor Network

Using AI to Improve KPIs for Alignment and Clarity

Key performance indicators (KPIs) are the backbone of effective organizational performance...

Marketing

My Honest Review of the 7 Best Affiliate Marketing Software

I’ve been working in content marketing for over four years, and in that time, I’ve had the chance...

Contributor Network

What Is A/B Testing? Types, Examples, and Benefits

Growth requires change.

Industry Insights

AI + User Signals: Reinventing Cold Email Outreach Success

I'll never forget that one pivotal conversation I had about listening. My friend sat across from...

Industry Insights

Weathering Retail Transformation With Shelley Huff’s Strategic Leadership

Creating and driving organizational transformation can feel like driving on the opposite side of...

Industry Insights

Launch Products Like a Pro With PMM Camp’s Tamara Grominsky [+ Video]

Launching a product isn’t just about the grand entrance. It’s about coordination, strategy, and...

Contributor Network

What Is Unified Communications? Benefits and Practices to Implement

You must be resource-efficient to run a business.

Tech

36 Noteworthy Podcast Statistics for Tuning to Success in 2023

“Hey, there’s this great podcast you should check out.”

Contributor Network

10 Website KPIs Every Performance Marketer Should Track

The decisions of performance marketers determine the course of a website's success.

Contributor Network

10 Steps for Creating an Effective Social Media Workflow

It's Tuesday morning, and you're running on empty: no content or ideas. Stress mounts as you...

Sales

How Sales Teams Can Adopt and Use AI for Smarter Selling

Artificial intelligence (AI) is rapidly transforming the sales landscape. As a result, AI-powered...

Contributor Network

What Is Project Planning? 7 Steps for Success

A well-planned project is a well-executed project.

G2 Voices

Looking For AI Code Generators? Learn the Legal Fine Print

AI has an ever-evolving potential that can feel overwhelming without adequate knowledge. When it...

G2 Voices

Reviews in B2B & B2C: Why Trust Matters More Than Ever

Modern consumers have unprecedented power to influence purchase decisions and shape a brand's image.

Industry Insights

Building Trust in the Buyer’s Journey With RELAYTO’s Alex Shevelenko [Video]

A prospective buyer sifts through a bunch of software options, hesitating, evaluating, and most...

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