Sales prospecting is the first step in the sales process in which reps use outreach methods to identify potential customers. These prospects are people that fit your ideal customer profile and are likely to buy your solution.
Taking the outbound method is a tenacious approach to selling, but that doesn’t mean it shouldn’t be a part of your business’ overall strategy.
Although the term “lead” may change in meaning across different organizations, it’s important to assign a general definition to avoid any confusion.
As sales organizations change and evolve, it’s hard to keep up with the different roles and responsibilities of each position.
How you address an objection can be the tipping point for a prospect to buy your service or buy it from somebody else.
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