Welcome to our free resource guide on business development fundamentals, prospecting, outreach, leads, careers, and much more!
Marketing
Business development is the creation of long-term value for an organization from customers, markets, and relationships.
by Izabelle Hundrev
sales
Sales prospecting is the first step in the sales process in which reps use outreach methods to identify potential customers. These prospects are people that fit your ideal customer profile and are likely to buy your solution.
by Mary Clare Novak
sales
Taking the outbound method is a tenacious approach to selling, but that doesn’t mean it shouldn’t be a part of your business’ overall strategy.
by Mary Clare Novak
sales
Although the term “lead” may change in meaning across different organizations, it’s important to assign a general definition to avoid any confusion.
by Izabelle Hundrev
sales
As sales organizations change and evolve, it’s hard to keep up with the different roles and responsibilities of each position.
by Izabelle Hundrev
tech
by Izabelle Hundrev
sales
How you address an objection can be the tipping point for a prospect to buy your service or buy it from somebody else.
by Itamar Gero
by Sujan Patel
by Tricia Dempsey
by Sarah Drake
by Jasmine Lee
by Mary Siewierska
