Nice to meet you.

Enter your email to receive our weekly G2 Tea newsletter with the hottest marketing news, trends, and expert opinions.

Your Complete Guide to Branding

Welcome to our free resource guide on the basics of branding, building your company brand, product launches, the industry and much more!

brand-and-product-marketing-dev

The Basics

branding basics

What Is Brand Marketing? (+Advice From a Brand Marketing Professional)

Brand marketing is about boosting recognition and reputation. But contrary to what many people believe, brand marketing is not just plastering your company name and logo everywhere and hoping that people see it

Building Your Company Brand

building your company brand

What Is a Brand Strategy? (+8 Key Elements for Success)

Building a brand is a delicate process. Just like people, brands are composed of many facets and complex dimensions, making each one unique and distinct from all others in the marketplace.

Product Launch

product launch

The Ultimate Product Launch Checklist

Not one business or individual product has the same exact needs on launch day, but if the pressure is on, and your launch date is creeping up on you, then it’s best to take a look at the essentials. This checklist will confirm that everything is in order for launch and ready for take-off.

The Industry

the industry

How to Become a Brand Manager: Career Advice, Skills, and Salary

A brand manager is the main point of contact for everything (you guessed it) brand-related at a company. They are responsible for the overall brand image and ensuring that it properly resonates with its target market.

Extras

extras

How to Run a Successful Brand Ambassador Program

If executed correctly, brand ambassadors provide your company with an ‘in’ to your target market through the most authentic and genuine way possible: peer to peer marketing.

Never miss a post.

Subscribe to keep your fingers on the tech pulse.

By submitting this form, you are agreeing to receive marketing communications from G2.