Welcome to our free resource guide on the basics of branding, building your company brand, product launches, the industry and much more!
Marketing
Brand marketing is about boosting recognition and reputation. But contrary to what many people believe, brand marketing is not just plastering your company name and logo everywhere and hoping that people see it
Marketing
Building a brand is a delicate process. Just like people, brands are composed of many facets and complex dimensions, making each one unique and distinct from all others in the marketplace.
Marketing
Not one business or individual product has the same exact needs on launch day, but if the pressure is on, and your launch date is creeping up on you, then it’s best to take a look at the essentials. This checklist will confirm that everything is in order for launch and ready for take-off.
Marketing
A brand manager is the main point of contact for everything (you guessed it) brand-related at a company. They are responsible for the overall brand image and ensuring that it properly resonates with its target market.
Marketing
If executed correctly, brand ambassadors provide your company with an ‘in’ to your target market through the most authentic and genuine way possible: peer to peer marketing.
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