70% of Millennials agree with the statement “Creativity will save us." Meaning Millennials are more loyal the creativity brands put out than the brand itself. (Ryan Jenkins)
Branding is the epitome of marketing
It’s obvious that branding is competitive, creative, and not going anywhere. For as long as there are businesses creating products, branding will continue to arguably be the most important aspect of marketing. If one main point was made clear from these statistics, it is that every consumer group has a different preference. Ensure you fully understand who your target market is before you begin branding your products and services to appeal to them.
If you’re looking for assistance in branding your business and its products, take a look at the best branding agencies to help your business develop, launch, and continuously improve its creative branding.
Hannah is a Content Marketing Associate at G2. She graduated from the University of Missouri with a degree in Journalism and is very happy to be working in her favorite city, Chicago. In her free time, Hannah enjoys running with her dog, Teddy, traveling to new and exciting places, and capturing the beautiful places she travels to with her DSLR camera. (she/her/hers)