What would the business world be without branding?
Think about it! The branded business world as we know it wouldn’t exist if cattle ranchers way back in the day didn’t have a desire to brand their animals to ensure differentiation and possession.
Although the very beginnings of brand marketing started with cattle, it has certainly turned into something much, much greater.
Branding statistics in 2019
Branding is the epitome of the marketing world, which is exactly why staying up to date with the latest trends and statistics is crucial for every business professional attempting to stay ahead.
This article will walk you through the most important branding statistics you need to know to be successful in 2019.
Are you looking for a specific category? Feel free to jump ahead:
- A specific, branded color can boost brand recognition by 80%. (Color Matters)
- 72% of marketers say that branded online content is a better investment than buying ad space in magazines. (Business2Community)
- 69% of marketers prefer branded online content over direct mail. (Business2Community)
- 60% of people decide whether they're attracted to a branded message based on the color alone. (Elle & Co)
- How a brand uses color affects the visibility and reinforces brand recognition by up to 80%. (Elle & Co)
- 72% of the 100 best brands are named with made-up words or acronyms. (Crowdspring)
- 90% of purchases are influenced by visual factors like color. (Lucidpress)
- The brain processes images 60,000 times faster than it can process words, which is why many companies choose a visual as its branded logo. (Nuanced Media)
|TIP: Are you curious about the logo design process? Read this guide on creating a logo to learn more!|
- Brands with consistent branding expect to earn 23% more annual revenue than the brands that are inconsistent. (Lucidpress)
- 33% of the top 100 brands use the color blue in their logo. (Zuza)
- 95% of the top 100 brands use only one or two colors in their logo. (Zuza)
- Mobile ads perform better than desktop ads when trying to achieve branding effectiveness. (Comscore)
- Companies with blogs generate 67% more leads per month than companies that don’t have blogs. (Demand Metric)
- It only takes 10 seconds for consumers to form an impression of your brand. (Action Card)
- It takes anywhere from 5 to 7 impressions for consumers to recognize a logo. (Pam Moore)
- 64% of consumers make a purchase after viewing a branded video on social media. (Scotch and Ramen)
- 38% of users will stop using a website if the layout is unattractive or difficult to use. (Forbes)
- 64% of consumers say they trust a brand more if they share values with it. (Forbes)
- 80% of consumers are more likely to evaluate solutions from the brands they follow on social media before searching elsewhere. (NJIT)
- 71% of consumers are more likely to buy from a brand they follow on social media. (Business 2 Community)
|TIP: Are you looking to improve your social strategy to foster greater sales? Read this guide on social media marketing and take a look at the included strategy plan template!|
- Customers prefer brands that demonstrate personal value through emotional appeals. (Marketing Week)
- 51% of consumers automatically unfollow a brand that does something they don’t like. (SocialMediaExaminer)
- 27% will go the extra step and block or report that brand they didn’t like. (SocialMediaExaminer)
- Brands that are consistently presented to consumers are 4 times more likely to experience brand visibility. (Lucidpress)
- 64% of consumers say that sharing the same values with a brand is the primary reason they have a relationship in the first place. (Harvard Business Review)
- 52% of consumers expect brands to know when the right moments are to communicate with them. (Cube)
- 45% of consumers will unfollow a brand on social media if their platform is dominated by self-promotion and sales pitches. (BuzzStream)
- B2B brands appeal more to customers when using emotive rather than rational marketing messages. (Marketing Week)
- 75% of B2B buyers want branded content that helps them research new business ideas. (MarketingCharts)
- 93% of brands focus their content on marketing their own products and services, which doesn’t help the B2B buyer research new ideas. (MarketingCharts)
- B2B customers are almost three times more likely to consider a brand that shows personal value over business value. (Marketing Week)
- 77% of B2B marketing leaders say branding is critical to growth. (Lucidpress)
- B2B companies that have strong perceived branding generate a higher EBIT margin than brands who are not. (Forbes)
- 82% of investors believe that brand strength is more important in guiding them in their investment decisions. (Reuters - 2014, BigPresence)
TIP:If your brand strength is seriously weak, you may benefit from developing a rebranding strategy.
- 60% of American millennials expect consistent experiences when engaging with brands online, in-store, or by phone. (NJIT Online)
- 62% of millennials believe online content helps build their brand loyalty. (NewsCred)
- Millennials are much more likely to purchase from ethical brands that do away with the traditional trappings of big-business branding, such as logos, slogans, and bright packaging. (Forbes)
- 84% of millennials report that user-generated content on company websites typically influence what they buy. (Bazaarvoice)
- 70% of Millennials agree with the statement “Creativity will save us." Meaning Millennials are more loyal the creativity brands put out than the brand itself. (Ryan Jenkins)
Branding is the epitome of marketing
It’s obvious that branding is competitive, creative, and not going anywhere. For as long as there are businesses creating products, branding will continue to arguably be the most important aspect of marketing. If one main point was made clear from these statistics, it is that every consumer group has a different preference. Ensure you fully understand who your target market is before you begin branding your products and services to appeal to them.
If you’re looking for assistance in branding your business and its products, take a look at the best branding agencies to help your business develop, launch, and continuously improve its creative branding.