How Sales Pros Can Retain Customers & Close Deals With G2
G2 has long been a trusted tool by B2B marketers who have relied on the marketplace to source...
by Colin Danaher
Best Practices for Building & Executing a Diversified Review Gen Strategy
As a customer marketer, I love getting to connect with other customer marketers about the work we...
by Katlin Hess
How to Win Over Software Buyers Who Are Actually In-Market
For demand-gen marketers like myself, we know that finding and reaching in-market buyers can feel...
by Michael Pannone
Behind the Curtain: G2’s Vision & Roadmap for the Future
At G2 Reach 2023, my colleague Palmer Houchins, Head of Marketing at G2, and I teamed up to offer a...
by Sara Rossio
A Lens into the State of Software on G2
As the lead of G2's Market Research team, I had the privilege of speaking at the much-anticipated ...
by Chris Voce
How to Amp Up Your Revenue Team: Insights from Industry Leaders
As the moderator of an insightful panel discussion at G2 Reach 2023, I had the unique opportunity...
by Christine Li
GTM Alignment: Marketing, Sales, & Product Leaders Share Their Strategies
In a recent G2 Reach 2023 panel discussion about go-to-market (GTM) strategies, B2B SaaS leaders...
by Palmer Houchins
5 Trends Guiding the Future of B2B SaaS Investing
In a deeply insightful G2 Reach panel, SaaStr CEO Jason Lemkin moderated an engaging discussion on...
by Godard Abel
How Leaders Can Thrive in an Age of Intelligence: A Chat With HubSpot CEO Yamini Rangan
I recently had the pleasure of interviewing Yamini Rangan at our annual G2 Reach event.