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Reach 2023

Did you miss Reach 2023? No worries. Check out these recaps of VIP masterclasses from G2’s annual conference.

How Sales Pros Can Retain Customers & Close Deals With G2
Reach 2023

G2 has long been a trusted tool by B2B marketers who have relied on the marketplace to source customer feedback, leverage it for...


Best Practices for Building & Executing a Diversified Review Gen Strategy

As a customer marketer, I love getting to connect with other customer marketers about the work we...


How to Win Over Software Buyers Who Are Actually In-Market

For demand-gen marketers like myself, we know that finding and reaching in-market buyers can feel...


Behind the Curtain: G2’s Vision & Roadmap for the Future

At G2 Reach 2023, my colleague Palmer Houchins, Head of Marketing at G2, and I teamed up to offer a...

Reach 2023

A Lens into the State of Software on G2

As the lead of G2's Market Research team, I had the privilege of speaking at the much-anticipated ...

Reach 2023

How to Amp Up Your Revenue Team: Insights from Industry Leaders

As the moderator of an insightful panel discussion at G2 Reach 2023, I had the unique opportunity...


GTM Alignment: Marketing, Sales, & Product Leaders Share Their Strategies

In a recent G2 Reach 2023 panel discussion about go-to-market (GTM) strategies, B2B SaaS leaders...


5 Trends Guiding the Future of B2B SaaS Investing

In a deeply insightful G2 Reach panel, SaaStr CEO Jason Lemkin moderated an engaging discussion on...


How Leaders Can Thrive in an Age of Intelligence: A Chat With HubSpot CEO Yamini Rangan

I recently had the pleasure of interviewing Yamini Rangan at our annual G2 Reach event.

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