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Management

What Is Workflow Management? Why It's Essential for You

Technology has redefined business efficiency. Companies like Uber, GrubHub, and Amazon operate...

by Rukmani S.

Marketing

11 Essential Brand Elements to Build a Strong Identity

Building a memorable brand goes far beyond having a beautiful logo or a catchy slogan. It involves...

by Hannah Tow

Marketing

Cold Emails That Convert: Proven Strategies for Success

Cold email outreach isn’t for the faint of heart. It requires grit, fortitude, persistence, and...

by Sujan Patel

G2 Voices

From Code Cleanups to Breakthroughs: Evolving Innovation at G2

Ever wonder why your teams struggle to innovate beyond their roadmap? They’re likely too busy...

by Dan Knox

Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul

Sales & Marketing

What Is Video Commerce? Benefits, Types, and Best Practices

As an e-commerce retailer, you’ve probably noticed a growing trend: shoppers drop off before...

by Sagar Joshi

Marketing

What’s The Growth Rate of Mobile Marketing? Statistics for 2025

With the increasing number of smartphone users, mobile marketing and advertising is growing at a...

by Sagar Joshi

Tech

What Is Microservices Architecture? (+The Why and How)

Did you know why Netflix migrated from monolithic to microservices architecture? To scale.

by Sagar Joshi

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Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

by G2 Staff

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari

Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

by Soundarya Jayaraman

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

by Ashley Lipman

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

by Prajnadip Pal

Design

What Is Visual Branding? How to Build a Cohesive Brand Image

How many people do you think wouldn’t be able to recognize Coca-Cola's logo?

by Angela Ash

Design

What is Graphic Design? A Beginner's Guide for 2024

When I walked into my Design 101 class sophomore year of college, I thought I knew everything I...

by Jordan Wahl

View All Design

Marketing

11 Essential Brand Elements to Build a Strong Identity

Building a memorable brand goes far beyond having a beautiful logo or a catchy slogan. It involves...

by Hannah Tow

Marketing

Cold Emails That Convert: Proven Strategies for Success

Cold email outreach isn’t for the faint of heart. It requires grit, fortitude, persistence, and...

by Sujan Patel

Marketing

What’s The Growth Rate of Mobile Marketing? Statistics for 2025

With the increasing number of smartphone users, mobile marketing and advertising is growing at a...

by Sagar Joshi

Marketing

Tried and Tested: G2 Superusers Reveal Top Marketing Tools

As the community manager at G2, I’m always inspired by the insights shared by our vibrant community...

by Brett Nehls

Marketing

What Is Account-Based Marketing (ABM)? A B2B Guide

Would you rather be addressed as “Hey there” or your name?

by Claire Brenner

Marketing

My Honest Review of the 7 Best Affiliate Marketing Software

I’ve been working in content marketing for over four years, and in that time, I’ve had the chance...

by Tanuja Bahirat

Contributor Network

What Is A/B Testing? Types, Examples, and Benefits

Growth requires change.

by Ashley Bhalerao

Contributor Network

Is It the End of SaaS As We Know It?

Something big is happening in the software world. The comfortable, predictable world of annual ...

by Kim Courvoisier

Contributor Network

Write a Follow-Up Email After Any Meeting With These 10 Easy Templates

After a successful discussion, what are your post-meeting habits? Do you run off to handle the next...

by Wendy Wang

View All Marketing

Sales

Can AI Sell? I Tested 8 Best AI Sales Assistant Software

I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...

by Sudipto Paul

Contributor Network

The RevOps Guide to Revenue Growth on Cloud Marketplaces

Before rush hour became a national pastime, cars were luxuries reserved for the rich. That changed...

by Arijit Bose

Sales

Call Me Impressed: 8 Inbound Call Tracking Software I Dialed

I watched it happen in real-time.

by Sudipto Paul

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

by Harshita Tewari

Contributor Network

What’s Next in B2B Sales? Top Trends That Will Change Everything

For today’s sales pros, staying ahead isn’t just about keeping up with trends. It’s about actively...

by Ling Koay

Sales

70 Sales Enablement Statistics for 2025 That’ll Blow Your Mind

For sales teams, the ideal customer journey is a never-ending pursuit.

by Aayushi Sanghavi

Contributor Network

Upselling and Cross-Selling: What Makes Them Unique?

When searching for new prospects, it’s easy to overlook the potential of customers already in your...

by Yash Chawlani

Contributor Network

How to Use Product Recommendation Emails to Boost Your E-Commerce Sales

Have you ever received an email mentioning that one thing you’ve been seeking for weeks? You might...

by Martina Ďurišinová

Sales

SMB Sales: Guide To Achieve B2B Marketing Growth

What would you choose: working on a $1M deal for a year or having a million small or mid-size...

by Lucy Literado

View All Sales

Contributor Network

How L&D Events Foster a Culture of Continuous Learning and Growth

Let's be honest — corporate training has a pretty bad reputation. The words alone might conjure...

by Akanksha Kumari

Productivity

Struggling to Study? I Reviewed 5 Best Study Tools That Help

There are two types of people in this world: those who can sit down, focus, and absorb information...

by Tanuja Bahirat

Productivity

7 Best Visitor Management Software I Checked Out in 2025

Until we gain supernatural powers to reveal human identities, we run the risk of allowing...

by Shreya Mattoo

Productivity

9 Best Freelance Websites I Use to Land Clients in 2025

"Where are all the good freelance jobs hiding?"

by Soundarya Jayaraman

Productivity

My Take on the Top 10 Best Data Extraction Software

Data is the lifeblood of modern decision-making, but let’s face it—extracting meaningful...

by Devyani Mehta

Productivity

I Tested 7 Best Note Taking Apps: Here’s My Hands-On Review!

I’ve always been a note-taker. Whether it’s a quick grocery list, a random idea I don’t want to...

by Tanuja Bahirat

Productivity

7 Best Hotel Management Software: My Honest Review

Managing hotel operations is no small feat—coordinating bookings, guest requests, staff schedules,...

by Devyani Mehta

Productivity

My Honest Review Of The Top 10 Best Text Editors

In college, I used to think creating something meaningful in tech required superhero-level...

by Devyani Mehta

Productivity

My Review of the 9 Best Restaurant Management Software

Running a restaurant involves managing numerous moving parts—staff schedules, inventory, customer...

by Devyani Mehta

View All Productivity

Tech

What Is Microservices Architecture? (+The Why and How)

Did you know why Netflix migrated from monolithic to microservices architecture? To scale.

by Sagar Joshi

Boosting Efficiency: The Role of AI in Capital Program Management

Contributor Network

by Sergio Tzianos

Tech

12 Best Free Writing Software I Tested (and Tips for You)

I know writing can be hard. Or easy and fun. Or fun and hard.

by Washija Kazim

Contributor Network

Using AI to Improve KPIs for Alignment and Clarity

Key performance indicators (KPIs) are the backbone of effective organizational performance...

by Manoj Manghnani

Marketing

My Honest Review of the 7 Best Affiliate Marketing Software

I’ve been working in content marketing for over four years, and in that time, I’ve had the chance...

by Tanuja Bahirat

Top Data Analytics Trends Shaping the Future of Integration

Contributor Network

by Mohammad Farooq

Tech

Attending SXSW? We Made This Cheat Sheet for You

This March, Austin, Texas, will once again host one of the biggest tech conferences, music...

by Tanushree Verma

View All Tech

by Tim Sanders

by Sidharth Yadav

by Tanushree Verma

by Rukmani S.

by Hannah Tow

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