Digital communication has changed every aspect of modern society, from the way we communicate to the way we perceive communication itself. We chat instead of call, and we tweet instead of chat.
Can you remember the last time you ate at a restaurant without seeking out reviews or asking for a friend’s recommendation?
Today’s buying process is more about creating relationships than transactions, and like any relationship, it's based on communication.
How much research do you do before making an online purchase? How many reviews do you read and how many friends do you call?
We’re only human, and when we invest passion and effort into the things we do, it’s natural to want them to be positively received by others.
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